---
title: "The Ordinary Volufiline — $523K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-ordinary-volufiline"
last_updated: "2026-08-09T20:28:19.588Z"
locale: en
meta:
description: "Niche score 52/100 · $523K/yr market · 489K searches/yr · $16.89 avg price. Soft demand (-32.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $523K/yr market · 489K searches/yr · $16.89 avg price. Soft demand (-32.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "The Ordinary Volufiline — $523K/yr Amazon US Niche (2026) - Flapen"
---
# **the ordinary volufiline**
**Worth a look**
Shows low returns (0.4%), but soft demand (-32.3% this quarter) keeps it on the watch list.
Market size 61Growth 9Conversion 69Competition 33Returns 98Price range 70Avg price 80Brand share 41Review moat 23Quality gap 73
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.72–$29.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$523K**
$523K/yr · 489K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,066.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, the ordinary volufiline is a $523K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary volufiline market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$507K–$676K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**15%**
- The Ordinary41% - SeoulCeuticals14% - MKSUVGQ11% - COSMETIC BOOSTERS8% - SKIN10046% - SUNGBOON EDITOR4% - Open — no brand owns it (6 brands, 15%)
## **Top the ordinary volufiline search terms**
- **the ordinary volufiline**158K/yr-21.2%0.9% conv. - **ordinary volufiline**102K/yr-7.4%0.9% conv. - **volufiline the ordinary**90K/yr-53.2%1.1% conv. - **ordinary volufiline 92 percent**15K/yr+47.2%1.3% conv. - **the ordinary volufiline serum**33K/yr-41.9%1.1% conv. - **volufiline ordinary**33K/yr-72.9%1.2% conv. - **the ordinary volufiline 92%**15K/yr-57.2%1.3% conv. - **the ordinary volufiline plumping serum**5K/yr+55.3%1.2% conv. - **ordinary volufiline roller ball top**3K/yr>1,000%0.2% conv. - **the ordinary plumping serum**5K/yr-9.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-volufiline/search-terms)
## **Top the ordinary volufiline products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$105K30%$157K40%$209K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 1 Fl Oz**The Ordinary**$14.96**4.6★2,226 rev](https://www.amazon.com/dp/B0DTBZYRC7) [2**SeoulCeuticals Volufiline Serum + Snail Mucin - Extra Large 30ml 100% Sederma Volifiline Korean Skincare - Volufine Plumping Skin Care for Face 1oz**SeoulCeuticals**$21.02**4.4★1,674 rev](https://www.amazon.com/dp/B0GR1NWBTQ) [3**Volufiline 92% + Pal-Isoleucine 1% Serum Face Plumping Serum for Eye Area Cheeks & Smile Lines Helps Skin Look Smoother & Firmer Lightweight Fast Absorbing Formula 60ml**MKSUVGQ**$16.62**4.4★13 rev](https://www.amazon.com/dp/B0H1M8CYBG) [4![[ Volufiline 10ml ] Cosmetic Ingredient - 100% Volufiline 10ml(0.34 fl. oz) France SEDERMA | Cosmetic Grade | For face and body Improve Skin Elasticity Wrinkle Improvement](https://m.media-amazon.com/images/I/31Sh2Lz6BaL.jpg)**\[ Volufiline 10ml \] Cosmetic Ingredient - 100% Volufiline 10ml(0.34 fl. oz) France SEDERMA | Cosmetic Grade | For face and body Improve Skin Elasticity Wrinkle Improvement**COSMETIC BOOSTERS**$21.08**4.0★1,534 rev](https://www.amazon.com/dp/B08422NWYZ) [5**SKIN1004 Matrixyl 10% Boosting Shot Ampoule Volufiline & Hyaluronic Acid Serum for Face Spicule for Deep Hydration & Firming Moisture Volume Care for Under Eye Korean Skin Care 1.01fl.oz / 30ml**SKIN1004**$17.13**4.4★868 rev](https://www.amazon.com/dp/B0FDTVXBXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Volufiline 92% + Pal-Isoleucine 1% Serum Face Plumping Serum for Eye Area Cheeks & Smile Lines Helps Skin Look Smoother & Firmer Lightweight Fast Absorbing Formula 60ml**MKSUVGQ**$16.62**13 rev2mo ago](https://www.amazon.com/dp/B0H1M8CYBG) [**Serum**PIVETOS**$18.16**8 rev2mo ago](https://www.amazon.com/dp/B0GYZD3GXJ) [**COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz**COSRX**$23.13**163 rev2mo ago](https://www.amazon.com/dp/B0GWPQ7FS4) [**Volufiline 92% + Palmitoyl Isoleucine 1% Volumizing Face Serum - Needle-Free Plumping for Under Eyes Cheeks & Smile Lines - Firming Lifting & Smoothing - Lightweight Anhydrous Formula (1pc)**Peehss**$19.19**22 rev3mo ago](https://www.amazon.com/dp/B0GWTMRTW9) [**SeoulCeuticals Volufiline Serum + Snail Mucin - Extra Large 30ml 100% Sederma Volifiline Korean Skincare - Volufine Plumping Skin Care for Face 1oz**SeoulCeuticals**$21.02**1,674 rev4mo ago](https://www.amazon.com/dp/B0GR1NWBTQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz**COSRX**$23.13**4.7★**▲ 562%**](https://www.amazon.com/dp/B0GWPQ7FS4) [**Volufiline 92% + Palmitoyl Isoleucine 1% Volumizing Face Serum - Needle-Free Plumping for Under Eyes Cheeks & Smile Lines - Firming Lifting & Smoothing - Lightweight Anhydrous Formula (1pc)**Peehss**$19.19**3.8★**▲ 558%**](https://www.amazon.com/dp/B0GWTMRTW9) [**Volufiline 92% + Pal-Isoleucine 1% Serum Face Plumping Serum for Eye Area Cheeks & Smile Lines Helps Skin Look Smoother & Firmer Lightweight Fast Absorbing Formula 60ml**MKSUVGQ**$16.62**4.4★**▲ 555%**](https://www.amazon.com/dp/B0H1M8CYBG) [**Serum**PIVETOS**$18.16**3.1★**▲ 554%**](https://www.amazon.com/dp/B0GYZD3GXJ) [**SKIN1004 Matrixyl 10% Boosting Shot Ampoule Volufiline & Hyaluronic Acid Serum for Face Spicule for Deep Hydration & Firming Moisture Volume Care for Under Eye Korean Skin Care 1.01fl.oz / 30ml**SKIN1004**$17.13**4.4★**▲ 553%**](https://www.amazon.com/dp/B0FDTVXBXS)
**~~View all trending →~~**
## **What buyers say about the ordinary volufiline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“its super affordable for the quality”*
**Suitability Combination Skin**14%
*“It is perfect for combination skin, highly recommend”*
**Value For Money**12%
*“Great value”*
**Moist/Dry**9%
*“It's hydrating”*
**Soft Feel**8%
*“Gentle on skin”*
**Suitability Dry Skin**5%
*“It works well to exfoliate”*
**Symptom Reduction**4%
*“Cleared adult acne”*
**Absorbency**3%
*“Absorbed well, etc”*
**Brightness/Shine/Glow**3%
*“Gives you a glow”*
**Advertised Vs Actual Product**2%
*“as described”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Didn't work”*
**Allergies**10%
*“Skin irritation”*
**Symptom Reduction**7%
*“Did not notice a huge improvement”*
**Moist/Dry**7%
*“Not very hydrating”*
**Smell**5%
*“Foul odor”*
**Skin Health**5%
*“Burnt skin feeling”*
**Value For Money**4%
*“Price is HIGH”*
**Suitability Dry Skin**4%
*“just not hydrating enough for my dry skin”*
**Advertised Vs Actual Product**2%
*“it false advertisement”*
**Size-Overall**2%
*“It doesn 't fit my face”*
### **Top return reasons **
**Functionality-Overall**23%
**Advertised Vs Actual Product**11%
**Size-Overall**11%
**Value For Money**6%
**Product Condition**5%
**Moist/Dry**4%
**Smell**4%
**Skin Health**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is the ordinary volufiline profitable to sell on Amazon United States?**
- The niche generates $523K/yr across 17 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the the ordinary volufiline niche?**
- 12 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in the ordinary volufiline?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
- **What does it cost to enter the the ordinary volufiline niche?**
- Listings span $8.72–$29.76; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 8,067 reviews — the moat a new listing must climb.
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