---
title: "The Ordinary Sulfur — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-ordinary-sulfur"
last_updated: "2026-08-09T16:30:40.373Z"
locale: en
meta:
description: "Niche score 34/100 · $96K/yr market · 58K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $96K/yr market · 58K searches/yr · $11.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Ordinary Sulfur — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **the ordinary sulfur**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 17Conversion 96Competition 3Returns 98Price range 0Avg price 47Brand share 0Review moat 44Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,098.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$96K**
$96K/yr · 58K searches
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.50–$14.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, the ordinary sulfur is a $96K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary sulfur market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$58K–$70K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- THAYERS51% - The Ordinary49%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -16.3% search growth over the last 90 days.
3K2KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-sulfur/trend)
## **Top the ordinary sulfur search terms**
- **the ordinary sulfur**24K/yr-8.0%16.2% conv. - **thayers acne treatment**9K/yr-20.6%13.0% conv. - **thayers acne**5K/yr+2.3%11.4% conv. - **ordinary sulfur**9K/yr-34.8%19.7% conv. - **thayers rapid acne treatment**3K/yr-16.4%19.7% conv. - **the ordinary sulfur 10%**9K/yr-46.9%22.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-sulfur/search-terms)
## **Top the ordinary sulfur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$29K45%$43K60%$57K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz**The Ordinary**$9.66**4.3★611 rev](https://www.amazon.com/dp/B0FLNB3VJ7) [2**THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz**THAYERS**$11.07**4.5★510 rev](https://www.amazon.com/dp/B0CNTSPMDV) [3**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**4.6★7,163 rev](https://www.amazon.com/dp/B082G1PXB5) [4**Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz**THAYERS**$13.05**4.6★3,245 rev](https://www.amazon.com/dp/B082G1FSWR) [5**Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz**THAYERS**$14.26**4.5★542 rev](https://www.amazon.com/dp/B0CNTRJW9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz**The Ordinary**$9.66**611 rev9mo ago](https://www.amazon.com/dp/B0FLNB3VJ7) [**THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz**THAYERS**$11.07**510 rev2y ago](https://www.amazon.com/dp/B0CNTSPMDV) [**Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz**THAYERS**$14.26**542 rev2y ago](https://www.amazon.com/dp/B0CNTRJW9G) [**THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz**THAYERS**$13.02**522 rev2y ago](https://www.amazon.com/dp/B0CNTW7STW) [**Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz**THAYERS**$13.05**3,245 rev6y ago](https://www.amazon.com/dp/B082G1FSWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz**THAYERS**$13.05**4.6★**▲ 24%**](https://www.amazon.com/dp/B082G1FSWR) [**The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz**The Ordinary**$9.66**4.3★**▲ 10%**](https://www.amazon.com/dp/B0FLNB3VJ7) [**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**4.6★**— 4%**](https://www.amazon.com/dp/B082G1PXB5) [**THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz**THAYERS**$13.02**4.6★**— 0%**](https://www.amazon.com/dp/B0CNTW7STW) [**THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz**THAYERS**$11.07**4.5★**▼ 17%**](https://www.amazon.com/dp/B0CNTSPMDV)
**~~View all trending →~~**
## **What buyers say about the ordinary sulfur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“have been amazing for my skin”*
**Quality-Overall**11%
*“Great product for teens and adults”*
**Smell**8%
*“They smell amazing and leave my skin smooth and clear”*
**Moist/Dry**7%
*“Hydrating and soothing”*
**Value For Money**7%
*“Definitely worth the buy”*
**Efficiency**6%
*“Worked great also cleanup acne quickly”*
**Cleansing**5%
*“Great for a quick cleaning”*
**Symptom Reduction**5%
*“It clears acne”*
**Ease Of Use**4%
*“Easy to Use”*
**Soft Feel**4%
*“Amazing and gentle enough”*
### **What buyers complain about **
**Smell**16%
*“Smells gross too”*
**Allergies**11%
*“It leaves me a with terrible breakout”*
**Functionality-Overall**9%
*“none were as effective as this one”*
**Skin Health**6%
*“This burned my face not literally”*
**Sensitivity-Overall**5%
*“I dont recommend if you have sensitive skin”*
**Value For Money**4%
*“Waste of money”*
**Ease Of Use**4%
*“really small hard to remove”*
**Moist/Dry**3%
*“drys out my skin”*
**Symptom Reduction**2%
*“they werent really helping”*
**Leak-Proof**2%
*“Leaky container”*
### **Top return reasons **
**Functionality-Overall**25%
**Leak-Proof**11%
**Smell**10%
**Advertised Vs Actual Product**8%
**Skin Health**5%
**Defective Material/Parts**4%
**Size-Overall**4%
**Moist/Dry**4%
**Value For Money**4%
**Product Condition**4%
## **Common questions**
- **Is the ordinary sulfur profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the the ordinary sulfur niche?**
- 2 brands and 34 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary sulfur?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the the ordinary sulfur niche?**
- Listings span $8.50–$14.26; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.
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