---
title: "The Ordinary Rosehip Oil — $892K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-ordinary-rosehip-oil"
last_updated: "2026-08-09T21:56:43.753Z"
locale: en
meta:
description: "Niche score 49/100 · $892K/yr market · 254K searches/yr · $33.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $892K/yr market · 254K searches/yr · $33.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Ordinary Rosehip Oil — $892K/yr Amazon US Niche (2026) - Flapen"
---
# **the ordinary rosehip oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 22Conversion 89Competition 0Returns 95Price range 84Avg price 95Brand share 0Review moat 41Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.87**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.51–$44.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$892K**
$892K/yr · 254K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,378.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, the ordinary rosehip oil is a $892K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary rosehip oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Third Layer59% - The Ordinary35% - Sunday Riley6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -5.4% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, May, Jun · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-rosehip-oil/trend)
## **Top the ordinary rosehip oil search terms**
- **third layer night oil**62K/yr+15.3%10.8% conv. - **third layer**25K/yr+16.2%8.1% conv. - **the ordinary rosehip oil**34K/yr-23.6%21.9% conv. - **night oil**11K/yr+38.1%6.6% conv. - **ordinary rosehip oil for face**16K/yr-22.0%24.3% conv. - **the ordinary oil**15K/yr-22.1%8.2% conv. - **ordinary oil**13K/yr-10.3%7.5% conv. - **the ordinary rose hip seed oil for face**14K/yr-21.7%22.0% conv. - **osea face oil**12K/yr-14.0%0.5% conv. - **sunday riley luna sleeping night oil**5K/yr+20.9%13.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-rosehip-oil/search-terms)
## **Top the ordinary rosehip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$134K30%$268K45%$401K60%$535K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Third Layer Castor Oil Body Oil 100% Organic Cold-Pressed Hexane-Free with Magnesium & Frankincense for Skin Hydration & Evening Self-Care Night Oil (14 fl oz)**Third Layer**$44.32**4.2★570 rev](https://www.amazon.com/dp/B0DXKGK63P) [2**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★6,267 rev](https://www.amazon.com/dp/B071WJB3ZT) [3**Third Layer Day Spray Fast-Absorbing Body Oil with Warm Vanilla & Sandalwood Jojoba Moringa & Green Coffee Naturally Scented Alcohol & Paraben-Free (3.3 fl oz)**Third Layer**$38.82**4.3★211 rev](https://www.amazon.com/dp/B0F63WQW4L) [4**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★2,465 rev](https://www.amazon.com/dp/B06XB6GZXQ)
### **Newest**
by launch date
[**Third Layer Castor Oil Body Oil 100% Organic Cold-Pressed Hexane-Free with Magnesium & Frankincense for Skin Hydration & Evening Self-Care Night Oil (14 fl oz)**Third Layer**$44.32**570 rev1y ago](https://www.amazon.com/dp/B0DXKGK63P) [**Third Layer Day Spray Fast-Absorbing Body Oil with Warm Vanilla & Sandalwood Jojoba Moringa & Green Coffee Naturally Scented Alcohol & Paraben-Free (3.3 fl oz)**Third Layer**$38.82**211 rev1y ago](https://www.amazon.com/dp/B0F63WQW4L) [**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**2,465 rev9y ago](https://www.amazon.com/dp/B06XB6GZXQ) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**6,267 rev9y ago](https://www.amazon.com/dp/B071WJB3ZT)
### **Trending**
90-day click momentum
[**Third Layer Castor Oil Body Oil 100% Organic Cold-Pressed Hexane-Free with Magnesium & Frankincense for Skin Hydration & Evening Self-Care Night Oil (14 fl oz)**Third Layer**$44.32**4.2★**▲ 30%**](https://www.amazon.com/dp/B0DXKGK63P) [**Third Layer Day Spray Fast-Absorbing Body Oil with Warm Vanilla & Sandalwood Jojoba Moringa & Green Coffee Naturally Scented Alcohol & Paraben-Free (3.3 fl oz)**Third Layer**$38.82**4.3★**▲ 16%**](https://www.amazon.com/dp/B0F63WQW4L) [**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★**— 3%**](https://www.amazon.com/dp/B06XB6GZXQ) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★**▼ 26%**](https://www.amazon.com/dp/B071WJB3ZT)
## **What buyers say about the ordinary rosehip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Amazing Scent”*
**Quality-Overall**13%
*“Great product and so versatile”*
**Moist/Dry**9%
*“Very moisturizing”*
**Absorbency**5%
*“absorbs well”*
**Suitability Combination Skin**5%
*“Skin texture change great work on my skin”*
**Soft Feel**4%
*“my skin feels softer”*
**Value For Money**3%
*“Best money spent”*
**Oily/Greasy**3%
*“Beautiful packaging and absorbs without an oily feeling”*
**Suitability Oily Skin**3%
*“My skin looks and feels better and just a little oil goes a long way”*
**Suitability Dry Skin**2%
*“it has been so good for my 50 year old dry skin”*
### **What buyers complain about **
**Smell**19%
*“The smell is a little weird”*
**Durability**8%
*“It actually fell apart”*
**Ease Of Use**6%
*“Its difficult to remove”*
**Leak-Proof**6%
*“Leaked through the box”*
**Value For Money**5%
*“a bit pricey”*
**Allergies**4%
*“Then my legs started getting very dry and itchy”*
**Adhesion/Stickiness**4%
*“sticky as other brands Ive tried”*
**Thickness**3%
*“Its also incredibly thick”*
**Oily/Greasy**2%
*“Is it greasy”*
**Design-Overall**2%
*“Poor lid design”*
### **Top return reasons **
**Smell**37%
**Oily/Greasy**12%
**Leak-Proof**9%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Ease Of Use**3%
**Product Condition**3%
**Value For Money**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is the ordinary rosehip oil profitable to sell on Amazon United States?**
- The niche generates $892K/yr across 4 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the the ordinary rosehip oil niche?**
- 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary rosehip oil?**
- Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.9%.
- **When does demand for the ordinary rosehip oil peak?**
- Demand peaks in Jan–Feb–Mar–May–Jun; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the the ordinary rosehip oil niche?**
- Listings span $10.51–$44.32; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)