---
title: "Trend — the ordinary niacinamide - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-ordinary-niacinamide/trend"
last_updated: "2026-08-09T18:02:04.957Z"
locale: en
meta:
  description: "Niche score 51/100 · $11.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $11.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — the ordinary niacinamide - Flapen"
---

# **the ordinary niacinamide**

**Worth a look**

Shows a $11.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 26Conversion 85Competition 31Returns 98Price range 62Avg price 65Brand share 0Review moat 16Quality gap 25

**Market size**

**Incredible****$11.7M**

$11.7M/yr · 9.0M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.81**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.86–$29.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,678.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend