---
title: "The Ordinary Niacinamide — $11.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-ordinary-niacinamide"
last_updated: "2026-08-09T22:59:48.604Z"
locale: en
meta:
description: "Niche score 51/100 · $11.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $11.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "The Ordinary Niacinamide — $11.7M/yr Amazon US Niche (2026) - Flapen"
---
# **the ordinary niacinamide**
**Worth a look**
Shows a $11.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 26Conversion 85Competition 31Returns 98Price range 62Avg price 65Brand share 0Review moat 16Quality gap 25
**Market size**
**Incredible****$11.7M**
$11.7M/yr · 9.0M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.86–$29.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,678.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, the ordinary niacinamide is a $11.7M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary niacinamide market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$11.0M–$13.8M**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
300K200KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-niacinamide/trend)
## **Top the ordinary niacinamide search terms**
- **the ordinary**4.9M/yr+0.7%6.8% conv. - **ordinary**2.4M/yr+5.9%6.7% conv. - **the ordinary niacinamide**561K/yr-5.5%10.8% conv. - **ordinary niacinamide serum**305K/yr-5.8%11.5% conv. - **the ordinary niacinamide 10% + zinc 1%**143K/yr+14.2%8.3% conv. - **ordinary serum**209K/yr-23.0%7.3% conv. - **the ordinary serum**123K/yr-12.6%6.5% conv. - **ordinary skin care**67K/yr-15.6%5.0% conv. - **ordinary niacinamide**52K/yr+2.9%15.1% conv. - **the ordinary niacinamide serum**43K/yr+10.8%13.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/the-ordinary-niacinamide/search-terms)
## **Top the ordinary niacinamide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.2M20%$2.3M30%$3.5M40%$4.7M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$5.86**4.7★60,215 rev](https://www.amazon.com/dp/B01MDTVZTZ) [2**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz**The Ordinary**$12.92**4.7★56,359 rev](https://www.amazon.com/dp/B071914GGL) [3**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz**The Ordinary**$9.66**4.7★38,201 rev](https://www.amazon.com/dp/B01MYEZPC8) [4**The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set**The Ordinary**$15.85**4.6★5,046 rev](https://www.amazon.com/dp/B0CG516MWS) [5**The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 1 Fl Oz**The Ordinary**$9.07**4.6★30,820 rev](https://www.amazon.com/dp/B071D4D5DT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set**The Ordinary**$15.85**5,046 rev1y ago](https://www.amazon.com/dp/B0CG516MWS) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz**The Ordinary**$8.72**56,359 rev1y ago](https://www.amazon.com/dp/B0DMTDN158) [**The Ordinary Multi-Peptide + Copper Peptides 1% GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity 1 Fl Oz**The Ordinary**$29.76**2,612 rev2y ago](https://www.amazon.com/dp/B0C9DXGXZ3) [**The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$6.52**11,458 rev3y ago](https://www.amazon.com/dp/B0C3PCJ6SD) [**The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 1 Fl Oz**The Ordinary**$19.07**2,670 rev3y ago](https://www.amazon.com/dp/B0BLHW7JZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ordinary Exfoliate & Hydrate Serum Duo AHA 30% + BHA 2% Peeling Solution and Hyaluronic Acid 2% + B5 Exfoliating and Hydrating Skincare Set 1 Fl Oz Each**The Ordinary**$18.28**4.5★**▲ 132%**](https://www.amazon.com/dp/B07Q39P7W4) [**The Ordinary Multi-Peptide + Copper Peptides 1% GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity 1 Fl Oz**The Ordinary**$29.76**4.6★**▲ 47%**](https://www.amazon.com/dp/B0C9DXGXZ3) [**The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 1 Fl Oz**The Ordinary**$19.07**4.7★**▲ 41%**](https://www.amazon.com/dp/B0BLHW7JZM) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz**The Ordinary**$12.92**4.7★**▲ 26%**](https://www.amazon.com/dp/B071914GGL) [**The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 1 Fl Oz**The Ordinary**$9.07**4.6★**— 2%**](https://www.amazon.com/dp/B071D4D5DT)
**~~View all trending →~~**
## **What buyers say about the ordinary niacinamide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**16%
*“Good for sensitive skin”*
**Quality-Overall**14%
*“its super affordable for the quality”*
**Value For Money**13%
*“Great deal”*
**Soft Feel**7%
*“leaves my skin soft”*
**Moist/Dry**7%
*“Doesnt dry out my skin”*
**Symptom Reduction**4%
*“Effective on acne scars”*
**Suitability Dry Skin**4%
*“Great exfoliator”*
**Brightness/Shine/Glow**3%
*“Gives you a beautiful glow too”*
**Allergies**2%
*“No irritation”*
**Advertised Vs Actual Product**2%
*“As expected”*
### **What buyers complain about **
**Allergies**13%
*“Cause rash”*
**Functionality-Overall**9%
*“Never worked”*
**Skin Health**7%
*“Caused Skin burn”*
**Moist/Dry**6%
*“it isn't moisturizing”*
**Smell**5%
*“Weird Scent”*
**Symptom Reduction**5%
*“Cant say I noticed much of an improvement”*
**Suitability Dry Skin**4%
*“WORST EVER, FOR DRY SKIN”*
**Size-Overall**3%
*“Bigger than expected”*
**Value For Money**3%
*“not worth the $”*
**Adhesion/Stickiness**2%
*“Not sticky”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**12%
**Size-Overall**11%
**Value For Money**7%
**Product Condition**6%
**Moist/Dry**6%
**Skin Health**5%
**Smell**4%
**Suitability Combination Skin**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is the ordinary niacinamide profitable to sell on Amazon United States?**
- The niche generates $11.7M/yr across 18 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the the ordinary niacinamide niche?**
- 1 brands and 4 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary niacinamide?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.3%.
- **When does demand for the ordinary niacinamide peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the the ordinary niacinamide niche?**
- Listings span $5.86–$29.76; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 19,679 reviews — the moat a new listing must climb.
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