---
title: "The Flash — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/the-flash"
last_updated: "2026-08-09T16:28:49.984Z"
locale: en
meta:
description: "Niche score 40/100 · $92K/yr market · 748K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $92K/yr market · 748K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Flash — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **the flash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 61Conversion 8Competition 9Returns 96Price range 88Avg price 87Brand share 0Review moat 67Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.21–$43.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****807.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 748K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, the flash is a $92K/yr Amazon United States market (748K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the flash market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$118K–$157K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#7,912**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- FLASHSERUM56% - DC Comics25% - Tapp Collections10% - Popfunk9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/the-flash/trend)
## **Top the flash search terms**
- **flash**321K/yr+27.6%0.2% conv. - **the flash**303K/yr+36.0%0.0% conv. - **flash eyelash serum**35K/yr+82.8%4.4% conv. - **flash serum eyelashes**20K/yr+66.1%3.5% conv. - **flash lash serum**17K/yr+84.4%4.1% conv. - **flash serum**17K/yr+25.9%3.3% conv. - **serum flash de pestaas**10K/yr+58.1%1.4% conv. - **flashb**7K/yr-6.8%0.0% conv. - **serum flash**6K/yr-9.2%1.7% conv. - **flash suero para pestaas**3K/yr+49.5%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/the-flash/search-terms)
## **Top the flash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**fLASH Eyelash Serum for Longer-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes 3 Month Supply - 2mL (0.07 Fl Oz)**FLASHSERUM**$43.53**4.4★2,030 rev](https://www.amazon.com/dp/B07B42XZPM) [2**fLASH Eyelash Serum Mini for Long-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes Travel Size 6 Week Starter Supply - 1mL (0.034 Fl Oz)**FLASHSERUM**$24.87**4.4★2,030 rev](https://www.amazon.com/dp/B0D4NLL529) [3**DC Comics Flash Reverse Flash 2 Pack Casual Crew Socks Multi Colored Fits Shoe size-6-12**DC Comics**$12.21**4.7★740 rev](https://www.amazon.com/dp/B01MRCIUHC) [4**Popfunk Flash Superhero Star Labs T-Shirt - Black - Large**Popfunk**$15.07**4.7★1,106 rev](https://www.amazon.com/dp/B01M6ZZND3) [5**Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)**Tapp Collections**$17.16**4.4★263 rev](https://www.amazon.com/dp/B0CTQ692DV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**fLASH Eyelash Serum Mini for Long-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes Travel Size 6 Week Starter Supply - 1mL (0.034 Fl Oz)**FLASHSERUM**$24.87**2,030 rev2y ago](https://www.amazon.com/dp/B0D4NLL529) [**Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)**Tapp Collections**$17.16**263 rev2y ago](https://www.amazon.com/dp/B0CTQ692DV) [**Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt / Steel Chain / Black Color)**Tapp Collections**$16.53**263 rev2y ago](https://www.amazon.com/dp/B0CTQ5N3NY) [**Popfunk The Flash Distressed Unisex Adult T-Shirt (Red -Medium)**Popfunk**$14.28**54 rev4y ago](https://www.amazon.com/dp/B09X15DVTZ) [**DC Comics Unisex Child Batman Superman The Flash 3 Pack Logo Bundle Set T-Shirt Black/Royal/Red 6-7 US**DC Comics**$20.33**491 rev4y ago](https://www.amazon.com/dp/B09P2Z862K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DC Comics Unisex Child Batman Superman The Flash 3 Pack Logo Bundle Set T-Shirt Black/Royal/Red 6-7 US**DC Comics**$20.33**4.6★**▲ 102%**](https://www.amazon.com/dp/B09P2Z862K) [**Popfunk The Flash Distressed Unisex Adult T-Shirt (Red -Medium)**Popfunk**$14.28**4.5★**▲ 97%**](https://www.amazon.com/dp/B09X15DVTZ) [**Popfunk Flash Superhero Star Labs T-Shirt - Black - Large**Popfunk**$15.07**4.7★**▲ 84%**](https://www.amazon.com/dp/B01M6ZZND3) [**Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)**Tapp Collections**$17.16**4.4★**▲ 70%**](https://www.amazon.com/dp/B0CTQ692DV) [**DC Comics Flash Reverse Flash 2 Pack Casual Crew Socks Multi Colored Fits Shoe size-6-12**DC Comics**$12.21**4.7★**▲ 38%**](https://www.amazon.com/dp/B01MRCIUHC)
**~~View all trending →~~**
## **What buyers say about the flash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**47%
*“Great lash growth”*
**Quality-Overall**6%
*“Great quality shirts”*
**Ease Of Application**6%
*“Easy application and is not empty as others that dry faster”*
**Value For Money**6%
*“they were cheap”*
**Efficiency**5%
*“It works”*
**Hair Growth**5%
*“Im amazed at how fast they grew”*
**Soft Feel**4%
*“The formula feels gentle on sensitive eyes”*
**Comfort-Overall**4%
*“Cute and comfy”*
**Stretchability/Expandability/Elasticity**2%
*“They were stretchy”*
**Texture/Consistency-Overall**2%
*“consistency is key”*
### **What buyers complain about **
**Allergies**37%
*“It doesn't work plus it irritated my eyes”*
**Eyelash Quality**19%
*“this is how my lashes are looking now”*
**Functionality-Overall**7%
*“Not working”*
**Size-Overall**7%
*“Too small”*
**Chain/Key Quality**7%
*“the chain is worthless”*
**Symptom Reduction**7%
*“I have not noticed any difference on my lashes”*
### **Top return reasons **
**Size-Overall**34%
**Functionality-Overall**10%
**Length**9%
**Advertised Vs Actual Product**7%
**Leak-Proof**5%
**Color Fading/Discoloration**5%
**Moist/Dry**4%
**Value For Money**4%
**Smell**3%
**Product Condition**3%
## **Common questions**
- **Is the flash profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 9 tracked products. 90-day search growth is +37.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the the flash niche?**
- 4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the flash?**
- Top complaints mined from reviews: Allergies, Eyelash Quality, Functionality-Overall. The return rate is 0.9%.
- **When does demand for the flash peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the the flash niche?**
- Listings span $12.21–$43.53; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.
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