---
title: "Tetrahexyldecyl Ascorbate — $3.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tetrahexyldecyl-ascorbate"
last_updated: "2026-08-09T20:13:45.712Z"
locale: en
meta:
description: "Niche score 52/100 · $3.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $3.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tetrahexyldecyl Ascorbate — $3.9M/yr Amazon US Niche (2026) - Flapen"
---
# **tetrahexyldecyl ascorbate**
**Worth a look**
Shows searches that convert (16.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 21Conversion 98Competition 5Returns 97Price range 82Avg price 81Brand share 0Review moat 18Quality gap 48
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$3.9M**
$3.9M/yr · 1.4M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.26–$28.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,220.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tetrahexyldecyl ascorbate is a $3.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tetrahexyldecyl ascorbate market data**
- **Units sold / yr**
- **200K–250K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$3.5M–$4.3M**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- CeraVe66% - Vanicream21% - La Roche-Posay7% - Cetaphil6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tetrahexyldecyl-ascorbate/trend)
## **Top tetrahexyldecyl ascorbate search terms**
- **cerave eye repair cream**435K/yr-18.3%19.9% conv. - **cerave eye cream**223K/yr+3.6%16.9% conv. - **vanicream vitamin c**129K/yr+49.6%16.9% conv. - **la roche posay eye cream**106K/yr-15.1%7.4% conv. - **vanicream vitamin c serum**144K/yr-53.9%15.2% conv. - **cetaphil eye cream**55K/yr-18.3%13.6% conv. - **cerave eye**41K/yr+11.2%12.3% conv. - **cera ve eye repair cream**34K/yr-7.2%19.9% conv. - **cerave under eye cream**24K/yr+11.1%12.8% conv. - **cera ve eye cream**19K/yr+17.7%17.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tetrahexyldecyl-ascorbate/search-terms)
## **Top tetrahexyldecyl ascorbate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$394K20%$789K30%$1.2M40%$1.6M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Eye Repair Cream Under Eye Cream For Puffiness And Bags Under Eyes Hyaluronic Acid + Niacinamide + Marine Botanical Complex Oil Free & Opthalmologist Tested**CeraVe**$13.88**4.3★74,059 rev](https://www.amazon.com/dp/B00JJPMXDO) [2**Vanicream Vitamin C Serum 1.2 Fl Oz Formulated without Common Irritants for Sensitive Skin Milky and Lightweight Brightening Serum Hydrates & Boosts Glow Dermatologist-Tested**Vanicream**$17.19**4.6★3,501 rev](https://www.amazon.com/dp/B0BJ4GZTK1) [3**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**4.5★9,291 rev](https://www.amazon.com/dp/B0B3GCCRVH) [4**CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz**CeraVe**$18.21**4.5★2,174 rev](https://www.amazon.com/dp/B0CTTR375V) [5**La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes**La Roche-Posay**$28.54**4.5★4,126 rev](https://www.amazon.com/dp/B00VGCXN0U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz**CeraVe**$18.21**2,174 rev2y ago](https://www.amazon.com/dp/B0CTTR375V) [**Vanicream Vitamin C Serum 1.2 Fl Oz Formulated without Common Irritants for Sensitive Skin Milky and Lightweight Brightening Serum Hydrates & Boosts Glow Dermatologist-Tested**Vanicream**$17.19**3,501 rev3y ago](https://www.amazon.com/dp/B0BJ4GZTK1) [**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**9,291 rev4y ago](https://www.amazon.com/dp/B0B3GCCRVH) [**CETAPHIL Deep Hydration Refreshing Eye Serum 0.5 fl oz 48Hr Hydrating Under Eye Cream to Reduce the Appearance of Dark Circles With Hyaluronic Acid Vitamin E & B5 (Packaging May Vary)**Cetaphil**$14.23**7,296 rev6y ago](https://www.amazon.com/dp/B0897V6H9C) [**La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes**La Roche-Posay**$28.54**4,126 rev11y ago](https://www.amazon.com/dp/B00VGCXN0U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes**La Roche-Posay**$28.54**4.5★**▲ 17%**](https://www.amazon.com/dp/B00VGCXN0U) [**CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz**CeraVe**$18.21**4.5★**▲ 12%**](https://www.amazon.com/dp/B0CTTR375V) [**Vanicream Vitamin C Serum 1.2 Fl Oz Formulated without Common Irritants for Sensitive Skin Milky and Lightweight Brightening Serum Hydrates & Boosts Glow Dermatologist-Tested**Vanicream**$17.19**4.6★**— 8%**](https://www.amazon.com/dp/B0BJ4GZTK1) [**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**4.5★**— 3%**](https://www.amazon.com/dp/B0B3GCCRVH) [**CeraVe Eye Repair Cream Under Eye Cream For Puffiness And Bags Under Eyes Hyaluronic Acid + Niacinamide + Marine Botanical Complex Oil Free & Opthalmologist Tested**CeraVe**$13.88**4.3★**— 6%**](https://www.amazon.com/dp/B00JJPMXDO)
**~~View all trending →~~**
## **What buyers say about tetrahexyldecyl ascorbate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Very moisturizing”*
**Quality-Overall**11%
*“The quality of this skincare product is quite remarkable”*
**Suitability Combination Skin**9%
*“Good for sensitive skin”*
**Soft Feel**8%
*“Feels good”*
**Value For Money**7%
*“Good for the price”*
**Efficiency**7%
*“It has been effective in that regard”*
**Allergies**5%
*“Non irritating”*
**Suitability Dry Skin**4%
*“It helps with dry skin”*
**Absorbency**4%
*“absorbs nicely”*
**Smell**3%
*“fragrance free”*
### **What buyers complain about **
**Functionality-Overall**21%
*“No Results”*
**Allergies**15%
*“irritating to skin”*
**Symptom Reduction**8%
*“The bad news is that it also didnt improve anything”*
**Value For Money**7%
*“Way overpriced too”*
**Moist/Dry**4%
*“Not for hydrating”*
**Skin Health**4%
*“It burns and leaves my skin red for about an hour”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Suitability Dry Skin**3%
*“The redness turned into extremely dry skin”*
**Smell**2%
*“It has no scent”*
**Advertised Vs Actual Product**2%
*“This product does not work as advertised”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**12%
**Product Condition**11%
**Moist/Dry**7%
**Leak-Proof**6%
**Size-Overall**5%
**Value For Money**4%
**Skin Health**4%
**Defective Material/Parts**4%
**Motor Power**3%
## **Common questions**
- **Is tetrahexyldecyl ascorbate profitable to sell on Amazon United States?**
- The niche generates $3.9M/yr across 7 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tetrahexyldecyl ascorbate niche?**
- 4 brands and 49 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tetrahexyldecyl ascorbate?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.7%.
- **When does demand for tetrahexyldecyl ascorbate peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the tetrahexyldecyl ascorbate niche?**
- Listings span $12.26–$28.54; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 17,220 reviews — the moat a new listing must climb.
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