---
title: "Temporary Purple Hair Dye — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/temporary-purple-hair-dye"
last_updated: "2026-08-10T00:21:51.311Z"
locale: en
meta:
description: "Niche score 46/100 · $147K/yr market · 420K searches/yr · $13.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $147K/yr market · 420K searches/yr · $13.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Temporary Purple Hair Dye — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **temporary purple hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 44Conversion 32Competition 57Returns 79Price range 28Avg price 66Brand share 16Review moat 22Quality gap 75
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.87**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$147K**
$147K/yr · 420K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$7.28–$17.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****10,172.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, temporary purple hair dye is a $147K/yr Amazon United States market (420K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **temporary purple hair dye market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$173K–$208K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**5%**
- Lime Crime68% - Hansi Naturals9% - Pulp Riot9% - ARCTIC FOX5% - Hansuby2% - L'Oreal Paris1% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +15.2% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/temporary-purple-hair-dye/trend)
## **Top temporary purple hair dye search terms**
- **unicorn hair dye**94K/yr+26.0%2.1% conv. - **lime crime unicorn hair**50K/yr+4.6%2.5% conv. - **pravana vivids**22K/yr+22.5%0.3% conv. - **vivid hair color**12K/yr+118.0%0.2% conv. - **lime crime hair dye**16K/yr+20.1%1.2% conv. - **purple temporary hair dye**18K/yr+48.4%2.9% conv. - **temporary purple hair dye**26K/yr+30.0%2.0% conv. - **vivid hair dye**17K/yr-31.1%0.1% conv. - **pulp riot pink**12K/yr+15.2%6.1% conv. - **pravana chromasilk vivids**10K/yr+1.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/temporary-purple-hair-dye/search-terms)
## **Top temporary purple hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lime Crime Unicorn Hair Dye Full Coverage Genie (Deep Violet Purple) - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent**Lime Crime**$15.76**4.4★12,054 rev](https://www.amazon.com/dp/B085W7DV99) [2**Lime Crime Full Coverage Unicorn Hair Dye Chocolate Cherry - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan**Lime Crime**$15.91**4.4★12,054 rev](https://www.amazon.com/dp/B09GX8RJWY) [3**Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan**Lime Crime**$15.85**4.4★12,054 rev](https://www.amazon.com/dp/B07BFG7HHS) [4**Lime Crime Unicorn Hair Dye Full Coverage Anime (Candy Blue) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Blue Hair Dye With Sugary Citrus Vanilla Scent**Lime Crime**$16.65**4.4★12,054 rev](https://www.amazon.com/dp/B06Y1M954S) [5**Vivids ChromaSILK Hair Color 3oz tube (Magenta)**Hansi Naturals**$17.16**4.5★49 rev](https://www.amazon.com/dp/B0GR22Q8DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.87**24 rev4mo ago](https://www.amazon.com/dp/B0GRC7PV2G) [**Pulp Riot Semi Permanent Hair Color Blush Warm Pastel Pink Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.85**18 rev4mo ago](https://www.amazon.com/dp/B0GRCYG2N9) [**Vivids ChromaSILK Hair Color 3oz tube (Magenta)**Hansi Naturals**$17.16**49 rev4mo ago](https://www.amazon.com/dp/B0GR22Q8DL) [**Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day**Hansuby**$11.81**817 rev1y ago](https://www.amazon.com/dp/B0DFG94HLH) [**Vivids ChromaSILK Hair Color 3oz tube (Violet)**Hansi Naturals**$17.98**49 rev2y ago](https://www.amazon.com/dp/B0GR1WLCQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vivids ChromaSILK Hair Color 3oz tube (Magenta)**Hansi Naturals**$17.16**4.5★**▲ 237%**](https://www.amazon.com/dp/B0GR22Q8DL) [**Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.87**4.5★**▲ 237%**](https://www.amazon.com/dp/B0GRC7PV2G) [**Pulp Riot Semi Permanent Hair Color Blush Warm Pastel Pink Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.85**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GRCYG2N9) [**Vivids ChromaSILK Hair Color 3oz tube (Violet)**Hansi Naturals**$17.98**4.5★**▲ 188%**](https://www.amazon.com/dp/B0GR1WLCQM) [**Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan**Lime Crime**$15.85**4.4★**▲ 86%**](https://www.amazon.com/dp/B07BFG7HHS)
**~~View all trending →~~**
## **What buyers say about temporary purple hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Good color”*
**Smell**9%
*“Great smell”*
**Suitability Colored Hair**5%
*“Works great even on black hair”*
**Quality-Overall**5%
*“Great brand reputation”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Application**4%
*“Its easy to apply”*
**Durability**3%
*“Long lasting and great color”*
**Soft Feel**2%
*“It also leaves your hair feeling soft”*
**Value For Money**2%
*“But great for how cheap it was”*
**Coverage**2%
*“Covers well”*
### **What buyers complain about **
**Color**28%
*“Not accurate color”*
**Suitability Colored Hair**8%
*“This product left absolutely no color in my hair”*
**Functionality-Overall**6%
*“Did not work”*
**Stain Resistance**5%
*“stainedbadasf”*
**Durability**4%
*“It falls off very quickly”*
**Hair Related**4%
*“It literally did nothing to my hair other then make it soft wth”*
**Smell**4%
*“STRONG SMELL”*
**Value For Money**3%
*“Very disappointing spending $16 per tub. we had to use 2 for the length/thickness of her hair”*
**Adhesion/Stickiness**3%
*“You dont need that much even it has a very stick consistency”*
**Color Fading/Discoloration**2%
*“fades faster than I thought”*
### **Top return reasons **
**Color**39%
**Suitability Colored Hair**23%
**Functionality-Overall**8%
**Advertised Vs Actual Product**4%
**Suitability Short Hair**3%
**Product Condition**3%
**Value For Money**2%
**Leak-Proof**2%
**Size-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is temporary purple hair dye profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the temporary purple hair dye niche?**
- 11 brands and 53 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in temporary purple hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.8%.
- **When does demand for temporary purple hair dye peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the temporary purple hair dye niche?**
- Listings span $7.28–$17.98; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 10,172 reviews — the moat a new listing must climb.
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