---
title: "Trend — temporary hair color - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/temporary-hair-color/trend"
last_updated: "2026-08-10T12:21:26.778Z"
locale: en
meta:
  description: "Niche score 58/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — temporary hair color - Flapen"
---

# **temporary hair color**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 31Conversion 19Competition 86Returns 84Price range 68Avg price 67Brand share 96Review moat 17Quality gap 83

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.10–$35.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.07**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$138K**

$138K/yr · 644K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****19,535.99**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend