---
title: "Temporary Hair Color — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/temporary-hair-color"
last_updated: "2026-08-10T08:11:05.335Z"
locale: en
meta:
description: "Niche score 58/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Temporary Hair Color — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **temporary hair color**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 31Conversion 19Competition 86Returns 84Price range 68Avg price 67Brand share 96Review moat 17Quality gap 83
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.10–$35.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.07**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$138K**
$138K/yr · 644K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****19,535.99**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, temporary hair color is a $138K/yr Amazon United States market (644K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **temporary hair color market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$141K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**34%**
Top 20: 80%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**61%**
- CMWGKBC9% - KERACOLOR8% - Adore6% - ARCTIC FOX6% - Lime Crime5% - Clairol Professional4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/temporary-hair-color/trend)
## **Top temporary hair color search terms**
- **temporary hair color**320K/yr-3.0%0.9% conv. - **wash out hair color**45K/yr+11.5%0.6% conv. - **hair dye temporary**27K/yr+30.7%0.7% conv. - **temporary hair dye for dark hair**21K/yr+58.1%0.5% conv. - **brown semi permanent hair dye**24K/yr+2.9%2.3% conv. - **temp hair color**21K/yr+18.6%0.9% conv. - **temporary hair color for women**25K/yr-13.1%0.6% conv. - **demi hair color**19K/yr+8.9%0.5% conv. - **demi-permanent hair color**12K/yr-13.1%0.3% conv. - **hair color temporary**15K/yr+18.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/temporary-hair-color/search-terms)
## **Top temporary hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party**CMWGKBC**$16.97**4.2★2,102 rev](https://www.amazon.com/dp/B08Y8KTG2X) [2**Adore Semi Permanent Hair Color (107 Mocha) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$7.89**4.0★1,487 rev](https://www.amazon.com/dp/B004LP4O5W) [3**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz**ARCTIC FOX**$11.86**4.3★86,431 rev](https://www.amazon.com/dp/B09HW2GN1C) [4**Roux Fanci-Full Instant Hair Color Rinse 23 Frivolous Fawn Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$11.29**4.4★7,321 rev](https://www.amazon.com/dp/B003JN68B0) [5**Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities**Desire Deluxe**$15.55**4.4★25,928 rev](https://www.amazon.com/dp/B07FTGLWDR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10Pcs Temporary Hair Color Wax for Christmas Party Daily Party Cosplay Stocking Stuffers DIY Washable Hair Chalk Natural Instant Hair Color for Women Temporary Hair Dye for Kids Teens Women Men 40g**lockmio**$20.72**79 rev1y ago](https://www.amazon.com/dp/B0FH2B4451) [**XMONDO Color 5N Dark Brown Color Depositing Mask & Glossing Treatment Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz**XMONDO**$29.74**1,812 rev1y ago](https://www.amazon.com/dp/B0DDB3P41P) [**Fun In by Sun In Temporary Hair Color with Easy Brush Applicator for Kids Teens & Adults - Washable One day color for Festivals Events & Parties - All Hair Types**FUN IN**$8.45**306 rev2y ago](https://www.amazon.com/dp/B0CW7BKD2T) [**Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties**Hally Hair**$8.05**1,791 rev3y ago](https://www.amazon.com/dp/B0BP1D4GG8) [**6 Color Temporary Hair Color Wax Easter Basket Stuffers for Teens Girls Boys Blue Green Purple Pink Orange Red Hair Dye Natural Instant Hair Wax Color DIY Temporary Hair Color for Kids Teens Women Men**Sakose**$21.30**688 rev3y ago](https://www.amazon.com/dp/B0BKJNW6PS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10Pcs Temporary Hair Color Wax for Christmas Party Daily Party Cosplay Stocking Stuffers DIY Washable Hair Chalk Natural Instant Hair Color for Women Temporary Hair Dye for Kids Teens Women Men 40g**lockmio**$20.72**4.3★**▲ 168%**](https://www.amazon.com/dp/B0FH2B4451) [**Lime Crime Full Coverage Unicorn Hair Dye Pony (Violet Purple) - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan**Lime Crime**$15.52**4.4★**▲ 87%**](https://www.amazon.com/dp/B06Y1MBT5S) [**Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties**Hally Hair**$8.05**3.6★**▲ 46%**](https://www.amazon.com/dp/B0BP1D4GG8) [**MANIC PANIC Bat Outta Hell Dark Brown Hair Dye - Supernatural - Semi Permanent Dark Espresso Brown Hair Color For Women And Men - Vegan PPD & Ammonia Free (4oz)**MANIC PANIC**$14.16**3.9★**▲ 36%**](https://www.amazon.com/dp/B09SJX2RY6) [**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz**ARCTIC FOX**$11.86**4.3★**▲ 31%**](https://www.amazon.com/dp/B09HW2GN1C)
**~~View all trending →~~**
## **What buyers say about temporary hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Amazing colors”*
**Ease Of Use**8%
*“Easy peasy”*
**Quality-Overall**8%
*“Good quality very vibrant”*
**Coverage**5%
*“Best coverage”*
**Suitability Colored Hair**5%
*“hair color perfectly”*
**Smell**4%
*“Great smell”*
**Ease Of Application**3%
*“Fast/Easy Application”*
**Value For Money**3%
*“saves money”*
**Soft Feel**3%
*“Leaves hair soft”*
**Brightness/Shine/Glow**2%
*“adds shine”*
### **What buyers complain about **
**Color**24%
*“No color at all”*
**Suitability Colored Hair**10%
*“didnt really color my hair”*
**Functionality-Overall**7%
*“not good results”*
**Hair Related**4%
*“My hair feels horrible”*
**Value For Money**3%
*“Too costly”*
**Stain Resistance**3%
*“Product leaves stains”*
**Coverage**3%
*“Not full coverage”*
**Durability**3%
*“fall apart easily”*
**Ease Of Cleaning**3%
*“hard to wash off”*
**Moist/Dry**2%
*“Dried out”*
### **Top return reasons **
**Color**45%
**Suitability Colored Hair**13%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Coverage**4%
**Suitability Short Hair**2%
**Product Condition**2%
**Adhesion/Stickiness**2%
**Value For Money**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is temporary hair color profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 69 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the temporary hair color niche?**
- 42 brands and 144 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in temporary hair color?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.6%.
- **When does demand for temporary hair color peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the temporary hair color niche?**
- Listings span $5.10–$35.79; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 19,536 reviews — the moat a new listing must climb.
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