---
title: "Teal Hair Dye — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/teal-hair-dye"
last_updated: "2026-08-09T19:14:17.286Z"
locale: en
meta:
description: "Niche score 53/100 · $117K/yr market · 313K searches/yr. A deep review moat (19,373 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $117K/yr market · 313K searches/yr. A deep review moat (19,373 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Teal Hair Dye — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **teal hair dye**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (19,373 avg reviews) keeps it on the watch list.
Market size 27Growth 61Conversion 35Competition 39Returns 96Price range 58Avg price 63Brand share 60Review moat 17Quality gap 81
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.61**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+38.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.12–$27.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$117K**
$117K/yr · 313K searches
**Review moat**
**Bad****19,373.33**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, teal hair dye is a $117K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teal hair dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**25%**
- ARCTIC FOX29% - Adore16% - L'Oreal Paris9% - MANIC PANIC8% - XMONDO6% - Good Dye Young6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/teal-hair-dye/trend)
## **Top teal hair dye search terms**
- **teal hair dye**172K/yr+43.1%2.7% conv. - **turquoise hair dye**30K/yr+35.1%2.4% conv. - **hair dye teal**13K/yr+41.7%1.5% conv. - **teal hair dye permanent**12K/yr+10.3%1.9% conv. - **manic panic teal**7K/yr+62.2%1.9% conv. - **cyan hair dye**7K/yr+45.2%1.4% conv. - **aquamarine hair dye**7K/yr+27.8%2.9% conv. - **teal semi permanent hair dye**6K/yr+72.7%3.3% conv. - **permanent teal hair dye**6K/yr+44.5%0.9% conv. - **aqua hair dye**7K/yr+43.5%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/teal-hair-dye/search-terms)
## **Top teal hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz AQUAMARINE)**ARCTIC FOX**$11.84**4.3★86,431 rev](https://www.amazon.com/dp/B0147R9UHU) [2**Adore Semi Permanent Hair Color (195 Jade) | Vegan & Cruelty-Free Green Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.81**4.2★363 rev](https://www.amazon.com/dp/B01C5XQ7O2) [3**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz AQUAMARINE)**ARCTIC FOX**$18.35**4.3★86,431 rev](https://www.amazon.com/dp/B00VIQX9OY) [4**LOreal Paris Colorista Semi Permanent Hair Color for Brunettes Color Depositing Hair Mask Formula Teal**L'Oreal Paris**$8.00**4.1★13,946 rev](https://www.amazon.com/dp/B01LY3A3DC) [5**MANIC PANIC Classic Sirens Song Semi Permanent Hair Color - Neon Blue-Green Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$16.08**4.0★1,072 rev](https://www.amazon.com/dp/B00LIT5WZA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Splat Tantalizing Teal Semi Permanent Hair Dye Kit with Bleach 1 Application Includes Teal Hair Dye Oxide & Bleach Powder Vegan & Cruelty Free**Splat**$10.52**6,380 rev1y ago](https://www.amazon.com/dp/B097QCBS2N) [**XMONDO Color Turquoise Depositing Mask & Semi-Permanent Teal Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$27.05**3,285 rev2y ago](https://www.amazon.com/dp/B0CFG4ZFQD) [**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Pastel Blue Ammonia-Free Conditioning For Bleached Hair Long Lasting Color Unisex 8 Fl Oz Cotton Candy Dreams**ARCTIC FOX**$19.51**86,431 rev2y ago](https://www.amazon.com/dp/B0D9PHHNWJ) [**got2b Color Remix Semi-Permanent Hair Color Peacock Teal 097 Customizable Temporary Hair Dye to Create A Vibrant or Pastel Shade Easy At-Home Application Lasts Up to 15 Washes**Got2B**$11.67**757 rev2y ago](https://www.amazon.com/dp/B0CKKKF7FB) [**Danger Jones Semi-Permanent Hair Color (Oblivion - Teal)**Danger Jones**$15.57**1,441 rev3y ago](https://www.amazon.com/dp/B0BZWXT8S4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)**iroiro**$12.97**4.3★**▲ 100%**](https://www.amazon.com/dp/B07K4N97CL) [**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Pastel Blue Ammonia-Free Conditioning For Bleached Hair Long Lasting Color Unisex 8 Fl Oz Cotton Candy Dreams**ARCTIC FOX**$19.51**4.3★**▲ 97%**](https://www.amazon.com/dp/B0D9PHHNWJ) [**Adore Semi Permanent Hair Color (195 Jade) | Vegan & Cruelty-Free Green Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz**Adore**$8.81**4.2★**▲ 26%**](https://www.amazon.com/dp/B01C5XQ7O2) [**MANIC PANIC Classic Sirens Song Semi Permanent Hair Color - Neon Blue-Green Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$16.08**4.0★**▲ 16%**](https://www.amazon.com/dp/B00LIT5WZA) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz AQUAMARINE)**ARCTIC FOX**$11.84**4.3★**— 10%**](https://www.amazon.com/dp/B0147R9UHU)
**~~View all trending →~~**
## **What buyers say about teal hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**49%
*“Color is cute”*
**Suitability Colored Hair**7%
*“It colors my hair”*
**Smell**6%
*“it smelled kinda fruity which was nice”*
**Quality-Overall**5%
*“Got2b is a great brand”*
**Durability**5%
*“so it has lasted quite well for me”*
**Ease Of Use**2%
*“Easy to use”*
**Value For Money**2%
*“It's cheap for a reason”*
**Color Fading/Discoloration**2%
*“the color has held up well with minimal fading”*
**Hair Styling**2%
*“This hair die is so great”*
**Ease Of Application**2%
*“easy application”*
### **What buyers complain about **
**Color**32%
*“Not the right color”*
**Suitability Colored Hair**8%
*“As someone who frequently changes their hair color I do not recommend”*
**Color Fading/Discoloration**7%
*“the color seems to fade even without washing it”*
**Durability**5%
*“did not last”*
**Functionality-Overall**5%
*“it just didnt really show up”*
**Quality-Overall**4%
*“Absolute garbage”*
**Value For Money**4%
*“Same price, less product”*
**Smell**2%
*“it smells like cough syrup at first”*
**Stain Resistance**2%
*“It did stain my bathtub for a bit from when I rinsed it out”*
**Adhesion/Stickiness**1%
*“didn't stick to my hair at all”*
### **Top return reasons **
**Color**40%
**Suitability Colored Hair**31%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Value For Money**3%
**Color Fading/Discoloration**2%
**Hair Related**2%
**Defective Material/Parts**2%
**Suitability Short Hair**1%
## **Common questions**
- **Is teal hair dye profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 18 tracked products. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the teal hair dye niche?**
- 15 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in teal hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Color Fading/Discoloration. The return rate is 0.8%.
- **When does demand for teal hair dye peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the teal hair dye niche?**
- Listings span $6.12–$27.05; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 19,373 reviews — the moat a new listing must climb.
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