---
title: "Tea Tree Wipes — $599K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tea-tree-wipes"
last_updated: "2026-08-09T20:13:47.036Z"
locale: en
meta:
description: "Niche score 47/100 · $599K/yr market · 144K searches/yr · $26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $599K/yr market · 144K searches/yr · $26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Tree Wipes — $599K/yr Amazon US Niche (2026) - Flapen"
---
# **tea tree wipes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 22Conversion 97Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 26Quality gap 38
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.00–$40.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$599K**
$599K/yr · 144K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,913**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tea tree wipes is a $599K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree wipes market data**
- **Units sold / yr**
- **20K–25K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$524K–$655K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cliradex71% - NOVEHA21% - PURELID8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tea-tree-wipes/trend)
## **Top tea tree wipes search terms**
- **cliradex**44K/yr+1.1%16.9% conv. - **cliradex eyelid wipes with tea tree oil**20K/yr+57.6%18.4% conv. - **tea tree wipes**22K/yr+6.7%3.9% conv. - **tea tree oil wipes**18K/yr+9.9%6.1% conv. - **cliradex eyelid wipes**30K/yr-60.1%17.0% conv. - **cliradex wipes**7K/yr-20.6%13.5% conv. - **cliradex eyelid cleanser**3K/yr-64.7%10.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tea-tree-wipes/search-terms)
## **Top tea tree wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$90K30%$180K45%$270K60%$360K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliradex Towelettes - Natural Face Eyelash & Eyelid Cleanser - Wipes for Demodex Blepharitis Mgd and Red Irritated Eye Lid - Tea Tree Oil Extract.**Cliradex**$40.14**4.3★5,079 rev](https://www.amazon.com/dp/B00HBISPME) [2**NOVEHA 60PCs Tea Tree Oil Eyelid & Lash Wipes | With Hyaluronic Acid Green Tea & Chamomile For Blepharitis Itchy & Stye Eyes Individually Wrapped Natural Eyelash Makeup Remover & Daily Cleanser**NOVEHA**$21.40**4.7★7,920 rev](https://www.amazon.com/dp/B0912S6DXW) [3**Cliradex Foaming Eyelid Cleanser with 4-Terpineol from Tea Tree Oil 1.5 oz**Cliradex**$30.40**4.3★1,533 rev](https://www.amazon.com/dp/B01M3VWE6L) [4**PURELID 100PCs Tea Tree Eyelid Wipes Cleaning Eye Wipes for People with Dry Eyes & Allergies Gentle Eyelid Cleanser with Hyaluronic Acid Chamomile and Aloe Individually Wrapped & Biodegradable**PURELID**$16.00**4.7★1,247 rev](https://www.amazon.com/dp/B0FCSV82RD) [5**NOVEHA Demodex Eyelid & Lash Wipes | Box Of 60 Individually Wrapped Extra Strength Cleansing Eyelash Wipes - Battle Itchy & Irritated Eyes associated with Demodex Mites Naturally Remove debris**NOVEHA**$22.97**4.6★3,786 rev](https://www.amazon.com/dp/B09VVDYM7N)
### **Newest**
by launch date
[**PURELID 100PCs Tea Tree Eyelid Wipes Cleaning Eye Wipes for People with Dry Eyes & Allergies Gentle Eyelid Cleanser with Hyaluronic Acid Chamomile and Aloe Individually Wrapped & Biodegradable**PURELID**$16.00**1,247 rev1y ago](https://www.amazon.com/dp/B0FCSV82RD) [**NOVEHA Demodex Eyelid & Lash Wipes | Box Of 60 Individually Wrapped Extra Strength Cleansing Eyelash Wipes - Battle Itchy & Irritated Eyes associated with Demodex Mites Naturally Remove debris**NOVEHA**$22.97**3,786 rev4y ago](https://www.amazon.com/dp/B09VVDYM7N) [**NOVEHA 60PCs Tea Tree Oil Eyelid & Lash Wipes | With Hyaluronic Acid Green Tea & Chamomile For Blepharitis Itchy & Stye Eyes Individually Wrapped Natural Eyelash Makeup Remover & Daily Cleanser**NOVEHA**$21.40**7,920 rev5y ago](https://www.amazon.com/dp/B0912S6DXW) [**Cliradex Foaming Eyelid Cleanser with 4-Terpineol from Tea Tree Oil 1.5 oz**Cliradex**$30.40**1,533 rev9y ago](https://www.amazon.com/dp/B01M3VWE6L) [**Cliradex Towelettes - Natural Face Eyelash & Eyelid Cleanser - Wipes for Demodex Blepharitis Mgd and Red Irritated Eye Lid - Tea Tree Oil Extract.**Cliradex**$40.14**5,079 rev12y ago](https://www.amazon.com/dp/B00HBISPME)
### **Trending**
90-day click momentum
[**PURELID 100PCs Tea Tree Eyelid Wipes Cleaning Eye Wipes for People with Dry Eyes & Allergies Gentle Eyelid Cleanser with Hyaluronic Acid Chamomile and Aloe Individually Wrapped & Biodegradable**PURELID**$16.00**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FCSV82RD) [**Cliradex Towelettes - Natural Face Eyelash & Eyelid Cleanser - Wipes for Demodex Blepharitis Mgd and Red Irritated Eye Lid - Tea Tree Oil Extract.**Cliradex**$40.14**4.3★**— 2%**](https://www.amazon.com/dp/B00HBISPME) [**NOVEHA 60PCs Tea Tree Oil Eyelid & Lash Wipes | With Hyaluronic Acid Green Tea & Chamomile For Blepharitis Itchy & Stye Eyes Individually Wrapped Natural Eyelash Makeup Remover & Daily Cleanser**NOVEHA**$21.40**4.7★**— 8%**](https://www.amazon.com/dp/B0912S6DXW) [**Cliradex Foaming Eyelid Cleanser with 4-Terpineol from Tea Tree Oil 1.5 oz**Cliradex**$30.40**4.3★**— 9%**](https://www.amazon.com/dp/B01M3VWE6L) [**NOVEHA Demodex Eyelid & Lash Wipes | Box Of 60 Individually Wrapped Extra Strength Cleansing Eyelash Wipes - Battle Itchy & Irritated Eyes associated with Demodex Mites Naturally Remove debris**NOVEHA**$22.97**4.6★**▼ 18%**](https://www.amazon.com/dp/B09VVDYM7N)
## **What buyers say about tea tree wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good eye lid care product”*
**Cleansing**9%
*“Feels clean”*
**Efficiency**8%
*“Effective”*
**Ease Of Use**8%
*“EASY TO USE”*
**Ease Of Cleaning**7%
*“Easy & fast cleanse”*
**Value For Money**7%
*“Saves money”*
**Allergies**6%
*“Great for allergies”*
**Moist/Dry**5%
*“Soothing, moisturizing”*
**Soft Feel**5%
*“They are soft”*
**Eyelash Quality**4%
*“after using these lash wipes, they are much improved”*
### **What buyers complain about **
**Allergies**19%
*“Allergic reaction”*
**Smell**8%
*“Smell weird”*
**Moist/Dry**6%
*“kind of dry”*
**Value For Money**6%
*“A little expensive”*
**Size-Overall**5%
*“these wipes are larger than most”*
**Functionality-Overall**5%
*“Not very effective”*
**Sensitivity-Overall**4%
*“Burns”*
**Ease Of Cleaning**2%
*“a little abrasive to clean well”*
**Eyelash Quality**2%
*“eyelashes growing in random directions etc”*
**Ease Of Use**2%
*“Really hard to grasp”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Functionality-Overall**12%
**Smell**7%
**Moist/Dry**6%
**Damage/Burn Hair**6%
**Value For Money**5%
**Ingredients-Overall**4%
**Size-Overall**3%
**Sensitivity-Overall**3%
**Skin Health**3%
## **Common questions**
- **Is tea tree wipes profitable to sell on Amazon United States?**
- The niche generates $599K/yr across 5 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tea tree wipes niche?**
- 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tea tree wipes?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- **When does demand for tea tree wipes peak?**
- Demand peaks in Mar–Apr–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the tea tree wipes niche?**
- Listings span $16.00–$40.14; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 3,913 reviews — the moat a new listing must climb.
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