---
title: "Tea Tree Soap — $881K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tea-tree-soap"
last_updated: "2026-08-09T19:00:19.455Z"
locale: en
meta:
description: "Niche score 60/100 · $881K/yr market · 565K searches/yr · $14.23 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $881K/yr market · 565K searches/yr · $14.23 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Tea Tree Soap — $881K/yr Amazon US Niche (2026) - Flapen"
---
# **tea tree soap**
**Launch it**
A $881K/yr market growing +0.5% this quarter with returns at 0.3% — clears our launch bar.
Market size 76Growth 26Conversion 91Competition 62Returns 98Price range 67Avg price 69Brand share 52Review moat 23Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$881K**
$881K/yr · 565K searches
**Avg price**
**Good****$14.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.52–$36.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,830.48**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tea tree soap is a $881K/yr Amazon United States market (565K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree soap market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$854K–$1.1M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **—flat
**Sellers**
**641**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**22%**
- Dr. Bronner's41% - Roycederm18% - Botanic Hearth6% - Natrulo5% - Tea Tree5% - QualiLife4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tea-tree-soap/trend)
## **Top tea tree soap search terms**
- **tea tree soap**198K/yr-3.1%7.4% conv. - **tea tree oil soap**69K/yr+4.9%7.7% conv. - **tea tree soap bar**41K/yr+2.1%7.5% conv. - **tea tree bar soap**36K/yr+18.6%5.2% conv. - **dr bronners tea tree soap**34K/yr-5.5%13.3% conv. - **tea tree soap antifungal**16K/yr+15.0%7.9% conv. - **dr bronners tea tree**19K/yr+14.1%11.6% conv. - **tea tree oil antifungal soap**18K/yr+4.6%8.6% conv. - **tea tree antifungal soap**19K/yr-6.0%9.6% conv. - **dr bronners pure castile soap tea tree**17K/yr-10.4%13.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tea-tree-soap/search-terms)
## **Top tea tree soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$44K10%$88K15%$132K20%$176K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack**Roycederm**$18.43**4.6★669 rev](https://www.amazon.com/dp/B0F2PX94FV) [2**Dr. Bronners Pure-Castile Magic Soap Liquid (Tea Tree 8 Ounce) Made with Regenerative Organic Oils 18-in-1 Uses for Face Hair Laundry Dishes Hand Soaps & Body Wash Natural Vegan Non-GMO**Dr. Bronner's**$11.83**4.7★5,836 rev](https://www.amazon.com/dp/B00028O82Q) [3**Dr. Bronners Pure-Castile Magic Soap Liquid (Tea Tree 32 Ounce) Made with Regenerative Organic Oils 18-in-1 Uses for Face Hair Laundry Dishes Hand Soaps & Body Wash Natural Vegan Non-GMO**Dr. Bronner's**$16.89**4.7★4,591 rev](https://www.amazon.com/dp/B0001TSIB8) [4**Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Tea Tree 2 pack 5 oz**Dr. Bronner's**$10.01**4.8★4,662 rev](https://www.amazon.com/dp/B002LM3PQ6) [5**Dr. Bronners Pure-Castile Magic Bar Soap (Tea Tree 5 ounce 6-Pack) - Made with Regenerative Organic Certified Oils For Face Body & Hair Gentle Vegan Non-GMO**Dr. Bronner's**$28.82**4.8★4,662 rev](https://www.amazon.com/dp/B001ET77P2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antifungal Tea Tree Soap for Face & Body Cleansing 2 Pack (3.7 oz Each)**SecuMake**$9.40**52 rev3mo ago](https://www.amazon.com/dp/B0GSYJBZJL) [**KlearBloom Antifungal Tea Tree Soap for Oily & Blemish-Prone Skin Purifying Tea Tree Oil & Moisturizing Shea Butter Refreshing Face Body & Foot Soap for Men & Women 105g x 2 Bars**KlearBloom**$10.34**31 rev4mo ago](https://www.amazon.com/dp/B0GRN92S5Z) [**NXPPYY Antifungal Soap-Antibacterial Soap Bar with Tea Tree Oil- Body & Face Wash for Acne Folliculitis Eczema Body Odor Jock Itch Athletes Foot Ringworm & Tinea Versicolor (3Bars x 2.82 oz)**NXPPYY**$9.74**90 rev4mo ago](https://www.amazon.com/dp/B0G5P8QW14) [**Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack**Roycederm**$18.43**669 rev6mo ago](https://www.amazon.com/dp/B0F2PX94FV) [**Tea Tree Soap Natural Defense Tea Tree Oil Wash Bar for Face & Body Remedy Soap for Blemish-Prone Skin Deeply Cleansing Hydrating Cleanser for Calm Fresh-Feeling Skin**Natrulo**$6.07**99 rev6mo ago](https://www.amazon.com/dp/B0GFXXXGCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KlearBloom Antifungal Tea Tree Soap for Oily & Blemish-Prone Skin Purifying Tea Tree Oil & Moisturizing Shea Butter Refreshing Face Body & Foot Soap for Men & Women 105g x 2 Bars**KlearBloom**$10.34**4.8★**▲ 264%**](https://www.amazon.com/dp/B0GRN92S5Z) [**Antifungal Tea Tree Soap for Face & Body Cleansing 2 Pack (3.7 oz Each)**SecuMake**$9.40**4.5★**▲ 260%**](https://www.amazon.com/dp/B0GSYJBZJL) [**Dr. Bronners - Pure-Castile Liquid Soap (Tea Tree 32 ounce) - Made with Organic Oils 18-in-1 Uses: Acne-Prone Skin Dandruff Laundry Pets and Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$17.24**4.7★**▲ 209%**](https://www.amazon.com/dp/B0006NH946) [**NXPPYY Antifungal Soap-Antibacterial Soap Bar with Tea Tree Oil- Body & Face Wash for Acne Folliculitis Eczema Body Odor Jock Itch Athletes Foot Ringworm & Tinea Versicolor (3Bars x 2.82 oz)**NXPPYY**$9.74**4.3★**▲ 169%**](https://www.amazon.com/dp/B0G5P8QW14) [**Dr. Bronners Pure-Castile Magic Soap Liquid (Tea Tree 32 Ounce) Made with Regenerative Organic Oils 18-in-1 Uses for Face Hair Laundry Dishes Hand Soaps & Body Wash Natural Vegan Non-GMO**Dr. Bronner's**$16.89**4.7★**▲ 140%**](https://www.amazon.com/dp/B0001TSIB8)
**~~View all trending →~~**
## **What buyers say about tea tree soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Fresh scent”*
**Quality-Overall**10%
*“the quality of the soap is great”*
**Cleansing**9%
*“It cleans well”*
**Lather**7%
*“Good Lather”*
**Value For Money**4%
*“good value”*
**Soft Feel**4%
*“Feels so smooth”*
**Moist/Dry**4%
*“moisturizes it well”*
**Allergies**4%
*“No skin irritation”*
**Efficiency**4%
*“Works very effectively”*
**Suitability Combination Skin**4%
*“Helps clear up skin issues”*
### **What buyers complain about **
**Smell**22%
*“BAD SMELL”*
**Allergies**12%
*“Allergic reaction”*
**Value For Money**4%
*“a little expensive”*
**Size-Overall**4%
*“The bars are very small”*
**Functionality-Overall**3%
*“Pump doesnt work”*
**Moist/Dry**3%
*“its very dry”*
**Quality-Overall**2%
*“Not quality”*
**Lather**2%
*“My bat didn't lather much”*
**Motor Power**2%
*“Pump will not work”*
**Advertised Vs Actual Product**2%
*“Is not what it seems”*
### **Top return reasons **
**Smell**26%
**Leak-Proof**16%
**Advertised Vs Actual Product**12%
**Motor Power**8%
**Size-Overall**7%
**Value For Money**5%
**Ingredients-Overall**4%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Moist/Dry**2%
## **Common questions**
- **Is tea tree soap profitable to sell on Amazon United States?**
- The niche generates $881K/yr across 29 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Launch it (60/100).
- **How competitive is the tea tree soap niche?**
- 21 brands and 641 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in tea tree soap?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- **When does demand for tea tree soap peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tea tree soap niche?**
- Listings span $4.52–$36.20; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 7,830 reviews — the moat a new listing must climb.
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