---
title: "Tea Tree Face — $228K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tea-tree-face"
last_updated: "2026-08-09T18:59:57.718Z"
locale: en
meta:
description: "Niche score 49/100 · $228K/yr market · 178K searches/yr · $17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $228K/yr market · 178K searches/yr · $17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Tree Face — $228K/yr Amazon US Niche (2026) - Flapen"
---
# **tea tree face**
**Skip it**
Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 17Conversion 77Competition 34Returns 99Price range 81Avg price 81Brand share 19Review moat 69Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.86–$61.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****738.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$228K**
$228K/yr · 178K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tea tree face is a $228K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree face market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$216K–$259K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#818**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **61%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Burt's Bees37% - e.l.f.25% - Bubble Skincare14% - Lazy Society10% - Desert Essence7% - HERO COSMETICS6% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -15.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tea-tree-face/trend)
## **Top tea tree face search terms**
- **burts bees blemish stick**25K/yr-27.8%7.2% conv. - **blemish stick**15K/yr+1.6%3.1% conv. - **bubble acne**14K/yr+2.3%4.8% conv. - **elf acne**10K/yr-12.8%8.4% conv. - **burts bees acne spot treatment**12K/yr-7.5%3.9% conv. - **burts bees herbal blemish stick**12K/yr-31.9%8.3% conv. - **desert essence blemish touch stick**9K/yr-4.0%9.2% conv. - **elf blemish breakthrough**10K/yr-11.0%10.1% conv. - **bubble acne kit**9K/yr-0.9%1.2% conv. - **acne stick**5K/yr+27.8%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tea-tree-face/search-terms)
## **Top tea tree face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$68K40%$91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Herbal Blemish Stick 0.26 Fl Oz (Pack of 2) Tea Tree Oil Infused Soothing Exfoliating Cleansing Unisex**Burt's Bees**$30.16**4.5★3,984 rev](https://www.amazon.com/dp/B001E6Q9IG) [2**e.l.f. SKIN Blemish Breakthrough Blemish Fighting Spot Gel Roll-on Blemish Spot Gel For Targeting & Treating Blemishes Infused With Salicylic Acid**e.l.f.**$4.86**4.5★2,336 rev](https://www.amazon.com/dp/B0B5MF1T2Z) [3**Bubble Skincare Knock Out 1.8% Salicylic Acid Acne Spot Treatment - Deep Cleansing Blemish Spot Treatment with Wintergreen & Willow Bark Extract - Clarifies & Calms Oily Skin (10ml)**Bubble Skincare**$8.94**4.5★553 rev](https://www.amazon.com/dp/B0CQ7MQ3GS) [4**Lazy Society Teatree oil Roll-On 100% Spot Care for Acne Treatment - Gentle on Sensitive Skin Targets Acne Pimples Blemishes and Zits. Face and Skin Spot Care Treatment for Acne 0.18oz.**Lazy Society**$12.51**4.1★107 rev](https://www.amazon.com/dp/B0BR7FQ3H3) [5**Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)**HERO COSMETICS**$19.21**4.4★125 rev](https://www.amazon.com/dp/B0G2DTH1GQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)**HERO COSMETICS**$19.21**125 rev7mo ago](https://www.amazon.com/dp/B0G2DTH1GQ) [**Bubble Skincare All Clear Anti-Breakout Foaming Face Wash - 2% Salicylic Acid Cleanser for Acne-Prone Skin Gentle Facial Cleanser for Oily Combination & Sensitive Skin (125 ml)**Bubble Skincare**$14.10**55 rev10mo ago](https://www.amazon.com/dp/B0FPMH1W4H) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**202 rev1y ago](https://www.amazon.com/dp/B0FHKRJW1L) [**Burts Bees Clear and Balanced Herbal Blemish Patch for Women - 24 Count Patches**Burt's Bees**$12.65**48 rev1y ago](https://www.amazon.com/dp/B0DG94ZSD8) [**e.l.f. SKIN Blemish Breakthrough Stick It To Zits Pimple Patches Helps Reduce The Look of Blemishes & Heal Vegan & Cruelty-free 36 Patches**e.l.f.**$8.29**603 rev2y ago](https://www.amazon.com/dp/B0CPH46V2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★**▲ 324%**](https://www.amazon.com/dp/B0FHKRJW1L) [**Bubble Skincare All Clear Anti-Breakout Foaming Face Wash - 2% Salicylic Acid Cleanser for Acne-Prone Skin Gentle Facial Cleanser for Oily Combination & Sensitive Skin (125 ml)**Bubble Skincare**$14.10**4.6★**▲ 135%**](https://www.amazon.com/dp/B0FPMH1W4H) [**Desert Essence Herbal Blemish Touch Stick with Natural Extracts & Essential Oils - .31 Fl Ounce - Antiseptic Tea Tree Oil - Chamomile - Lavender - Palmarosa - Clear & Radiant Skin**Desert Essence**$17.24**4.6★**▲ 79%**](https://www.amazon.com/dp/B00168538E) [**Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)**HERO COSMETICS**$19.21**4.4★**▲ 63%**](https://www.amazon.com/dp/B0G2DTH1GQ) [**Burts Bees Herbal Blemish Stick 0.26 Fl Oz (Pack of 2) Tea Tree Oil Infused Soothing Exfoliating Cleansing Unisex**Burt's Bees**$30.16**4.5★**▲ 55%**](https://www.amazon.com/dp/B001E6Q9IG)
**~~View all trending →~~**
## **What buyers say about tea tree face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Excellent product”*
**Efficiency**10%
*“Goes On Clear And It Is So Effective”*
**Suitability Combination Skin**9%
*“Great product for sensitive skin”*
**Value For Money**7%
*“Great for the price”*
**Ease Of Application**6%
*“easy to apply”*
**Symptom Reduction**6%
*“Acne free, clear and smooth blessing”*
**Ease Of Use**4%
*“the easy to work with”*
**Moist/Dry**4%
*“dries down nicely”*
**Smell**4%
*“Light scent”*
**Soft Feel**4%
*“This makes a soft”*
### **What buyers complain about **
**Functionality-Overall**13%
*“it barely worked”*
**Moist/Dry**8%
*“I get a little dry”*
**Smell**6%
*“No fragrance either”*
**Suitability Dry Skin**5%
*“do not use if you have super dry skin”*
**Value For Money**5%
*“Waste of money”*
**Size-Overall**4%
*“small size”*
**Skin Health**3%
*“after washing when I use my other bubble products I can feel my skin burning”*
**Advertised Vs Actual Product**3%
*“This product did nothing like on the videos”*
**Allergies**3%
*“painful breakouts under the skin”*
**Sensitivity-Overall**3%
*“One caveat, if you have very sensitive skin, be careful...the eucalyptus is pungent and might cause some redness”*
### **Top return reasons **
**Functionality-Overall**32%
**Advertised Vs Actual Product**10%
**Leak-Proof**8%
**Product Condition**6%
**Defective Material/Parts**5%
**Dispensing Mechanism**5%
**Smell**5%
**Skin Health**4%
**Value For Money**4%
**Ingredients-Overall**4%
## **Common questions**
- **Is tea tree face profitable to sell on Amazon United States?**
- The niche generates $228K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tea tree face niche?**
- 7 brands and 89 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in tea tree face?**
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Smell. The return rate is 0.3%.
- **When does demand for tea tree face peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tea tree face niche?**
- Listings span $4.86–$61.81; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.
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