---
title: "Trend — tea tree deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tea-tree-deodorant/trend"
last_updated: "2026-08-09T22:54:09.888Z"
locale: en
meta:
  description: "Niche score 50/100 · $51K/yr market · 53K searches/yr · $12.25 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $51K/yr market · 53K searches/yr · $12.25 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tea tree deodorant - Flapen"
---

# **tea tree deodorant**

**Worth a look**

Shows low returns (0.6%), but a small market ($51K/yr) keeps it on the watch list.

Market size 13Growth 54Conversion 78Competition 31Returns 97Price range 52Avg price 52Brand share 17Review moat 47Quality gap 85

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+27.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$12.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.72–$23.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,839.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$51K**

$51K/yr · 53K searches

## Trend