---
title: "Tea Tree Deodorant — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tea-tree-deodorant"
last_updated: "2026-08-10T06:13:22.713Z"
locale: en
meta:
description: "Niche score 50/100 · $51K/yr market · 53K searches/yr · $12.25 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $51K/yr market · 53K searches/yr · $12.25 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tea Tree Deodorant — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **tea tree deodorant**
**Worth a look**
Shows low returns (0.6%), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 54Conversion 78Competition 31Returns 97Price range 52Avg price 52Brand share 17Review moat 47Quality gap 85
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.72–$23.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,839.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$51K**
$51K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, tea tree deodorant is a $51K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree deodorant market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#589**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **53%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**4%**
- JASON78% - Thursday Plantation5% - Tom's of Maine4% - The Yellow Bird3% - Viking Revolution3% - Desert Essence3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tea-tree-deodorant/trend)
## **Top tea tree deodorant search terms**
- **jason deodorant**17K/yr+15.2%11.3% conv. - **tea tree deodorant**13K/yr+37.1%3.6% conv. - **jason deodorant for women**10K/yr+38.0%11.3% conv. - **jason deodorant for men**7K/yr+15.7%15.2% conv. - **tea tree deodorant for men**4K/yr+51.3%2.9% conv. - **tea tree oil deodorant**3K/yr+13.8%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tea-tree-deodorant/search-terms)
## **Top tea tree deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jason Aluminum Free Deodorant Stick Calming Lavender 2.5 Oz**JASON**$6.72**4.1★5,071 rev](https://www.amazon.com/dp/B001E8F228) [2**Jason Aluminum Free Deodorant Stick Purifying Tea Tree 2.5 Oz (Pack of 1)**JASON**$7.34**4.1★5,071 rev](https://www.amazon.com/dp/B0000535TO) [3**Jason Aluminum Free Deodorant Stick Purifying Tea Tree 2.5 Oz (Pack of 3)**JASON**$16.28**4.1★5,071 rev](https://www.amazon.com/dp/B003AYEUX6) [4**Jason Mens Refreshing Deodorant Stick 2.5 oz**JASON**$7.50**4.1★642 rev](https://www.amazon.com/dp/B093BC7LZ2) [5**Jason Purifying Tea Tree Deodorant Stick - 2.5 oz**JASON**$9.02**4.3★734 rev](https://www.amazon.com/dp/B0078U4BSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)**Native**$18.89**711 rev7mo ago](https://www.amazon.com/dp/B0G21YW6ZJ) [**Viking Revolution Tea Tree Deodorant for Men - Aluminum Free with Shea Butter and Tapioca Starch - Stain-Free and Baking Soda-Free - Natural Deodorant (2.65oz)**Viking Revolution**$9.82**1,220 rev1y ago](https://www.amazon.com/dp/B0DCGLQVKG) [**Charcoal Deodorant for Men & Women with Tea Tree & Peppermint - Baking Soda Free Deodorant & Aluminum Free Magnesium Formula - Made in USA with Natural & Organic Ingredients - Fresh Mint Scent**The Yellow Bird**$14.70**269 rev2y ago](https://www.amazon.com/dp/B0D4KJX4GT) [**Toms of Maine Lemongrass Tea Tree Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz (2 Pack)**Tom's of Maine**$17.65**663 rev2y ago](https://www.amazon.com/dp/B0CQ753QLV) [**Desert Essence Lavendar Tea Tree Deodorant 100% Plastic Free Natural Odor Protection Aluminum & Paraben Free with Tea Tree & Shea Butter Eco-Friendly Vegan Deodorant for Women & Men 2.25 oz**Desert Essence**$11.81**179 rev3y ago](https://www.amazon.com/dp/B0CB4MP4YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)**Native**$18.89**4.6★**▲ 234%**](https://www.amazon.com/dp/B0G21YW6ZJ) [**Charcoal Deodorant for Men & Women with Tea Tree & Peppermint - Baking Soda Free Deodorant & Aluminum Free Magnesium Formula - Made in USA with Natural & Organic Ingredients - Fresh Mint Scent**The Yellow Bird**$14.70**4.2★**▲ 44%**](https://www.amazon.com/dp/B0D4KJX4GT) [**Jason Dry Spray Deodorant Soothing Fresh Cucumber 3.2 Oz**JASON**$12.64**3.6★**▲ 42%**](https://www.amazon.com/dp/B01FO6SWRC) [**Toms of Maine Lemongrass Tea Tree Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz (2 Pack)**Tom's of Maine**$17.65**4.5★**▲ 32%**](https://www.amazon.com/dp/B0CQ753QLV) [**Jason Aluminum Free Deodorant Stick Calming Lavender 2.5 Oz**JASON**$6.72**4.1★**▲ 25%**](https://www.amazon.com/dp/B001E8F228)
**~~View all trending →~~**
## **What buyers say about tea tree deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Amazing scent”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**4%
*“Good price and value”*
**Soft Feel**4%
*“Smooth”*
**Moist/Dry**3%
*“It's easiest to apply after a shower when the skin is a little damp”*
**Suitability Combination Skin**3%
*“It works, and it doesnt irritate my skin”*
**Toxic/Chemical Free**3%
*“This is by far the BEST aluminum free”*
**Ease Of Use**2%
*“easy to use”*
**Ingredients-Overall**2%
*“I love the fact that baking soda is one of the primary ingredients for the deodorant”*
**Durability**2%
*“Lasts all day”*
### **What buyers complain about **
**Smell**27%
*“Overpowering Scent”*
**Ingredients-Overall**7%
*“the ingredient list has changed”*
**Functionality-Overall**7%
*“Didn't work for me”*
**Moist/Dry**6%
*“Awful - it is very dry and just meh”*
**Value For Money**6%
*“therefore way overpriced”*
**Allergies**5%
*“then started having an allergic reaction”*
**Stain Resistance**4%
*“LEAVES STAINS”*
**Durability**3%
*“it fell apart in my hand”*
**Hard Feel**3%
*“Stiff”*
**Adhesion/Stickiness**3%
*“While it may glide easier it also makes it stickier”*
### **Top return reasons **
**Smell**50%
**Advertised Vs Actual Product**12%
**Functionality-Overall**7%
**Ingredients-Overall**4%
**Defective Material/Parts**4%
**Stain Resistance**3%
**Value For Money**2%
**Size-Overall**2%
**Leak-Proof**1%
**Durability**1%
## **Common questions**
- **Is tea tree deodorant profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tea tree deodorant niche?**
- 9 brands and 99 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in tea tree deodorant?**
- Top complaints mined from reviews: Smell, Ingredients-Overall, Functionality-Overall. The return rate is 0.6%.
- **When does demand for tea tree deodorant peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tea tree deodorant niche?**
- Listings span $6.72–$23.90; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.
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