---
title: "Taylor Swift Perfume — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/taylor-swift-perfume"
last_updated: "2026-08-09T19:03:24.200Z"
locale: en
meta:
description: "Niche score 30/100 · $160K/yr market · 184K searches/yr · $66.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $160K/yr market · 184K searches/yr · $66.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Taylor Swift Perfume — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **taylor swift perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 13Conversion 16Competition 9Returns 100Price range 30Avg price 87Brand share 0Review moat 23Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$66.21**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 184K searches
**Price range**
**Okay****$13.22–$299.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,436.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, taylor swift perfume is a $160K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **taylor swift perfume market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$166K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,813**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **11%**
- **Out of stock**
- **23.5%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Ariana Grande67% - Wonderstruck Taylor Swift27% - Taylor Swift3% - Vera Wang2% - SCENT BEAUTY2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/taylor-swift-perfume/trend)
## **Top taylor swift perfume search terms**
- **taylor swift perfume**71K/yr-23.1%0.1% conv. - **ari by ariana grande perfume**17K/yr-17.7%2.8% conv. - **wonderstruck perfume**10K/yr+16.3%0.0% conv. - **ari ariana grande perfume**10K/yr-5.5%1.2% conv. - **wonderstruck by taylor swift**17K/yr-53.1%0.1% conv. - **ari by ariana grande**6K/yr+20.4%2.5% conv. - **taylor swift wonderstruck perfume**10K/yr-24.8%0.1% conv. - **ari perfume**10K/yr-14.7%2.3% conv. - **ariana grande perfume ari**5K/yr+0.6%1.9% conv. - **taylor swift perfume wonderstruck**8K/yr-26.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/taylor-swift-perfume/search-terms)
## **Top taylor swift perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz**Ariana Grande**$71.76**4.8★4,879 rev](https://www.amazon.com/dp/B07PG3QLV3) [2**Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce**Wonderstruck Taylor Swift**$299.52**4.7★776 rev](https://www.amazon.com/dp/B008X9KKSM) [3**Ariana Grande Ari Eau de Parfum for Women 1.7 Fl Oz**Ariana Grande**$61.89**4.8★4,879 rev](https://www.amazon.com/dp/B015GEQOM2) [4**Ariana Grande Ari Body Mist Floral & Fruity Gourmand Fragrance for Women 8 Fl Oz**Ariana Grande**$13.22**4.6★2,049 rev](https://www.amazon.com/dp/B08HZZ3YVZ) [5**Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz**Ariana Grande**$49.81**4.8★4,879 rev](https://www.amazon.com/dp/B01M3610V9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCENT BEAUTY Sabrina Carpenter Eau de Parfum - Sweet Tooth - 1 fl oz**SCENT BEAUTY**$27.80**3,773 rev3y ago](https://www.amazon.com/dp/B0BBHF8RJ6) [**Taylor Swift Enchanted EDP (Bath Gel 1.7 fl oz 50 ml Small)**Taylor Swift**$19.87**13 rev7y ago](https://www.amazon.com/dp/B07ZP9ZSWW) [**Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz**Ariana Grande**$71.76**4,879 rev8y ago](https://www.amazon.com/dp/B07PG3QLV3) [**Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz**Ariana Grande**$49.81**4,879 rev9y ago](https://www.amazon.com/dp/B01M3610V9) [**Ariana Grande Ari Body Mist Floral & Fruity Gourmand Fragrance for Women 8 Fl Oz**Ariana Grande**$13.22**2,049 rev9y ago](https://www.amazon.com/dp/B08HZZ3YVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Taylor Swift Enchanted EDP (Bath Gel 1.7 fl oz 50 ml Small)**Taylor Swift**$19.87**4.1★**▲ 280%**](https://www.amazon.com/dp/B07ZP9ZSWW) [**Ari by Ariana Grande Eau de Parfum Womens Perfume 3.4 oz**Ariana Grande**$71.76**4.8★**▲ 93%**](https://www.amazon.com/dp/B07PG3QLV3) [**Taylor Swift Enchanted Wonderstruck Eau de Parfum Spray for Women 3.4 Ounce**Wonderstruck Taylor Swift**$299.52**4.7★**▲ 23%**](https://www.amazon.com/dp/B008X9KKSM) [**Ariana Grande Ari Eau de Parfum for Women 1 Fl Oz**Ariana Grande**$49.81**4.8★**▲ 16%**](https://www.amazon.com/dp/B01M3610V9) [**Ariana Grande Ari Eau de Parfum Long Lasting Fragrance with Pear Raspberry and Vanilla Orchid Floral Gourmand Womens Perfume Travel Size 0.25 Fl Oz**Ariana Grande**$28.00**4.5★**— 8%**](https://www.amazon.com/dp/B015SVEQ1O)
**~~View all trending →~~**
## **What buyers say about taylor swift perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Amazing smell”*
**Gifting Purpose**3%
*“Gift”*
**Value For Money**3%
*“Good price”*
**Soft Feel**2%
*“so fruity and soft in one”*
**Quality-Overall**2%
*“Great product”*
**Size-Overall**2%
*“its perfect for my purse”*
**Advertised Vs Actual Product**1%
*“as described”*
**Design-Overall**1%
*“I love design of the perfume bottle its adorable and functional”*
**Color**1%
*“Pretty”*
**Weight Light**1%
*“Its light and lasts”*
### **What buyers complain about **
**Smell**52%
*“Bad smell”*
**Durability**8%
*“It not very long lasting”*
**Advertised Vs Actual Product**5%
*“False Advertisement”*
**Size-Overall**3%
*“The bottle size was kind of small in my opinion”*
**Value For Money**3%
*“But Walmart is cheaper”*
**Strength**2%
*“a lil to strong for me”*
**Leak-Proof**1%
*“Bottle was leaking”*
**Ease Of Use**1%
*“with it being a little difficult to open”*
**Functionality-Overall**1%
*“But, the atomizer is not functional”*
**Product Condition**1%
*“Item was used”*
## **Common questions**
- **Is taylor swift perfume profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 9 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the taylor swift perfume niche?**
- 5 brands and 49 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in taylor swift perfume?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for taylor swift perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the taylor swift perfume niche?**
- Listings span $13.22–$299.52; the average listing price is $66.21 (sweet spot $15–$100). The average incumbent carries 8,437 reviews — the moat a new listing must climb.
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