---
title: "Trend — taupe eyeshadow - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/taupe-eyeshadow/trend"
last_updated: "2026-08-09T20:22:54.803Z"
locale: en
meta:
  description: "Niche score 57/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — taupe eyeshadow - Flapen"
---

# **taupe eyeshadow**

**Worth a look**

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 21Conversion 41Competition 95Returns 77Price range 59Avg price 28Brand share 52Review moat 22Quality gap 75

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$670K**

$670K/yr · 2.2M searches

**Price range**

**Good****$1.94–$34.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.39**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,129.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

## Trend