---
title: "Tatcha Set — $321K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tatcha-set"
last_updated: "2026-08-09T22:44:26.517Z"
locale: en
meta:
description: "Niche score 46/100 · $321K/yr market · 135K searches/yr · $59.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $321K/yr market · 135K searches/yr · $59.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tatcha Set — $321K/yr Amazon US Niche (2026) - Flapen"
---
# **tatcha set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 36Conversion 50Competition 45Returns 89Price range 56Avg price 90Brand share 0Review moat 52Quality gap 22
**Avg price**
**Great****$59.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$18.49–$162.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$321K**
$321K/yr · 135K searches
**Review moat**
**Good****1,418.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tatcha set is a $321K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tatcha set market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$300K–$359K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **23.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**0%**
- TATCHA99% - Summer Fridays1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tatcha-set/trend)
## **Top tatcha set search terms**
- **tatcha set**38K/yr-6.8%2.4% conv. - **tatcha travel size**18K/yr+9.8%6.9% conv. - **tatcha gift set**19K/yr-1.7%3.1% conv. - **tatcha travel size kit**14K/yr+14.8%4.9% conv. - **tatcha skin care set**9K/yr+33.5%2.0% conv. - **tatcha mini**11K/yr+10.2%5.0% conv. - **tatcha travel**7K/yr+54.4%6.7% conv. - **tatcha kit**9K/yr+19.8%2.1% conv. - **tatcha mini set**6K/yr+4.0%2.2% conv. - **tatcha gift set for women**4K/yr+31.8%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tatcha-set/search-terms)
## **Top tatcha set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$64K30%$96K40%$128K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tatcha The Starter Ritual Set - Ultra Hydrating for Dry Skin | 2 Week Introductory Set | $102 Value**TATCHA**$73.43**4.7★274 rev](https://www.amazon.com/dp/B0DZ3SG17X) [2**Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set**TATCHA**$58.41**4.6★40 rev](https://www.amazon.com/dp/B0GSCPBTDZ) [3**Tatcha The Starter Ritual Set - Nourishing for Combo to Dry Skin | 2 Week Introductory Set | $140 Value**TATCHA**$94.00**4.7★87 rev](https://www.amazon.com/dp/B0F9BMZ5Z7) [4**Tatcha The Starter Ritual Set - Soothing for Sensitive Skin | 2 Week Introductory Set | $93 Value**TATCHA**$67.22**4.7★79 rev](https://www.amazon.com/dp/B0DZ35FW4W) [5**TATCHA The Rice Wash Travel-Sized | Mini Soft Cream Face Cleanser | Wash Away Buildup and Soften Dry & Combo Skin with Hyaluronic Acid Red Algae Japanese Rice Powder & pH-Neutral Amino Acid Base**TATCHA**$18.66**4.8★3,305 rev](https://www.amazon.com/dp/B0FT4WV1LQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set**TATCHA**$58.41**40 rev4mo ago](https://www.amazon.com/dp/B0GSCPBTDZ) [**TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.**TATCHA**$19.89**1,842 rev7mo ago](https://www.amazon.com/dp/B0DKD4XKC7) [**TATCHA The Dewy Milk Moisturizer Travel-Sized | Mini Lightweight Face Cream - Oil-Balancing Hydration for Bouncy Skin & a Lasting Dewy Glow for Combo to Oily Skin | 15 ml/ 0.5 fl. oz.**TATCHA**$23.75**341 rev7mo ago](https://www.amazon.com/dp/B0G4XSTM2S) [**TATCHA The Matcha Cleanse Travel-Sized | Mini Daily Clarifying Gel Cleanser - Decongests Pores and Balances Oil For Primed Shine-Free Skin | 50 ml/ 1.7 fl. oz.**TATCHA**$18.49**464 rev8mo ago](https://www.amazon.com/dp/B0FJ4PL9HD) [**TATCHA Clear Pores Bright Skin Set | Gift Set - The Water Cream The Brightening Eye Cream and The Travel-Sized Brightening Serum ($170 Value)**TATCHA**$125.28**13 rev9mo ago](https://www.amazon.com/dp/B0FW2TGQJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tatchas Travel Essentials Set - Trial-Size Bestselling Japanese Skincare - Travel Bag with a Mini Rice Wash Dewy Skin Cream Water Cream and Kissu Lip Mask - TSA Friendly Kit & Gift Set**TATCHA**$58.41**4.6★**▲ 274%**](https://www.amazon.com/dp/B0GSCPBTDZ) [**TATCHA The Dewy Skin Cream | Rich Line-Plumping Face Moisturizer**TATCHA**$24.75**4.6★**▲ 126%**](https://www.amazon.com/dp/B0GFQ5QGP5) [**TATCHA The Camellia Cleansing Oil Travel-Sized | Mini 2-in-1 Makeup Remover & Face Wash - Removes Makeup Sunscreen and Excess Oil Without Stripping | 50 ml / 1.7 fl. oz.**TATCHA**$19.89**4.8★**▲ 84%**](https://www.amazon.com/dp/B0DKD4XKC7) [**Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)**Summer Fridays**$34.01**4.6★**▲ 79%**](https://www.amazon.com/dp/B0DY1WSW83) [**TATCHA Suni Lees Favorites for Bouncy Skin - The Dewy Milk Moisturizer & Kissu Lip Mask + The Travel-Sized Rice Wash & Dewy Skin Mist**TATCHA**$104.12**4.6★**▲ 70%**](https://www.amazon.com/dp/B0FFCP6VKL)
**~~View all trending →~~**
## **What buyers say about tatcha set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“it is moisturizing”*
**Quality-Overall**12%
*“Excellent product”*
**Soft Feel**9%
*“Gentle on skin”*
**Suitability Combination Skin**8%
*“Great for sensitive skin”*
**Cleansing**7%
*“cleans well”*
**Suitability Dry Skin**6%
*“Great for dry skin”*
**Value For Money**5%
*“Great value”*
**Smell**5%
*“subtle scent”*
**Size-Overall**3%
*“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”*
**Brightness/Shine/Glow**3%
*“Loved the glow that it gives you”*
### **What buyers complain about **
**Value For Money**21%
*“very expensive”*
**Allergies**9%
*“Gave me a reaction”*
**Size-Overall**8%
*“Such small containers”*
**Wrinkles**4%
*“makes the wrinkles worse”*
**Suitability Dry Skin**4%
*“Nothing has worked for my super dry skin until now”*
**Moist/Dry**3%
*“not really anything spectacular since I am already hydrated”*
**Smell**2%
*“it has a weird smell”*
**Quality-Overall**2%
*“Bad quality in casing”*
**Texture/Consistency-Overall**2%
*“The texture is thinner than I thought and very milky”*
**Thickness**2%
*“The face cream isn't as thick as I thought it would be”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**12%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**9%
**Value For Money**8%
**Oily/Greasy**7%
**Product Condition**6%
**Smell**5%
**Moist/Dry**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is tatcha set profitable to sell on Amazon United States?**
- The niche generates $321K/yr across 21 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tatcha set niche?**
- 2 brands and 9 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tatcha set?**
- Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 1.3%.
- **When does demand for tatcha set peak?**
- Demand peaks in Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the tatcha set niche?**
- Listings span $18.49–$162.78; the average listing price is $59.91 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.
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