---
title: "Tatcha Serum Stick — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tatcha-serum-stick"
last_updated: "2026-08-10T07:45:07.254Z"
locale: en
meta:
description: "Niche score 42/100 · $238K/yr market · 79K searches/yr · $47.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $238K/yr market · 79K searches/yr · $47.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tatcha Serum Stick — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **tatcha serum stick**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 24Conversion 69Competition 0Returns 86Price range 95Avg price 94Brand share 0Review moat 25Quality gap 58
**Price range**
**Incredible****$19.71–$81.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.93**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$238K**
$238K/yr · 79K searches
**Review moat**
**Okay****3,965.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tatcha serum stick is a $238K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tatcha serum stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$288K–$383K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TATCHA94% - KAHI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -1.6% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tatcha-serum-stick/trend)
## **Top tatcha serum stick search terms**
- **tatcha serum stick**61K/yr-8.1%10.3% conv. - **tatcha stick**9K/yr+33.5%8.3% conv. - **tatcha the serum stick**7K/yr+26.7%9.8% conv. - **tatcha serum stick for face**2K/yr-49.3%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tatcha-serum-stick/search-terms)
## **Top tatcha serum stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$60K50%$119K75%$179K100%$238K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**4.3★2,317 rev](https://www.amazon.com/dp/B083RH5VJL) [2**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★9,473 rev](https://www.amazon.com/dp/B0DDC3QGJL) [3**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**4.7★106 rev](https://www.amazon.com/dp/B0DP5NHPF6)
### **Newest**
by launch date
[**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**9,473 rev1y ago](https://www.amazon.com/dp/B0DDC3QGJL) [**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**106 rev4y ago](https://www.amazon.com/dp/B0DP5NHPF6) [**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**2,317 rev6y ago](https://www.amazon.com/dp/B083RH5VJL)
### **Trending**
90-day click momentum
[**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**4.7★**▲ 60%**](https://www.amazon.com/dp/B0DP5NHPF6) [**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**4.3★**— 2%**](https://www.amazon.com/dp/B083RH5VJL) [**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★**▼ 39%**](https://www.amazon.com/dp/B0DDC3QGJL)
## **What buyers say about tatcha serum stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Great moisturizer”*
**Soft Feel**10%
*“Glides on smooth”*
**Quality-Overall**9%
*“Excellent Formula,”*
**Suitability Combination Skin**6%
*“It seems to work well even for sensitive skin”*
**Brightness/Shine/Glow**6%
*“Pretty and Glowy”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Wrinkle**4%
*“smooth our wrinkles”*
**Smell**4%
*“Nice scent”*
**Value For Money**3%
*“Worth the money”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Oily/Greasy**10%
*“It's very oily”*
**Value For Money**8%
*“Price point too high”*
**Functionality-Overall**8%
*“no real results”*
**Wrinkles**8%
*“doesnt help with wrinkles”*
**Allergies**8%
*“Causes a rash”*
**Smell**7%
*“Bad smell”*
**Skin Health**5%
*“This product burns my face”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Moist/Dry**2%
*“doesnt hydrate”*
**Durability**2%
*“Broke me out within a day”*
### **Top return reasons **
**Functionality-Overall**18%
**Oily/Greasy**16%
**Advertised Vs Actual Product**14%
**Smell**8%
**Adhesion/Stickiness**6%
**Wrinkles**4%
**Product Condition**4%
**Value For Money**3%
**Skin Health**3%
**Size-Overall**3%
## **Common questions**
- **Is tatcha serum stick profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 3 tracked products. 90-day search growth is -1.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tatcha serum stick niche?**
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tatcha serum stick?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Functionality-Overall. The return rate is 1.4%.
- **When does demand for tatcha serum stick peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the tatcha serum stick niche?**
- Listings span $19.71–$81.72; the average listing price is $47.93 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.
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