---
title: "Search terms — tarte glow wardrobe highlighting eye & cheek palette - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tarte-glow-wardrobe-highlighting-eye-cheek-palette/search-terms"
last_updated: "2026-07-21T07:49:32.577Z"
locale: en
meta:
  description: "tarte glow wardrobe highlighting eye & cheek palette shows low returns (0.1%), but soft demand (-74.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "tarte glow wardrobe highlighting eye & cheek palette shows low returns (0.1%), but soft demand (-74.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tarte glow wardrobe highlighting eye & cheek palette - Flapen"
---

# **tarte glow wardrobe highlighting eye & cheek palette**

**Worth a look**

Shows low returns (0.1%), but soft demand (-74.4% this quarter) keeps it on the watch list.

Market size 67Growth 0Conversion 91Competition 0Returns 99Price range 76Avg price 91Brand share 0Review moat 95Quality gap 88

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****100**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.50**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$9.25–$33.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$660K**

$660K/yr · 279K searches

**Growth**

**Bad****-74.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand