---
title: "Tarte Brush — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tarte-brush"
last_updated: "2026-08-09T19:03:09.796Z"
locale: en
meta:
description: "Niche score 39/100 · $116K/yr market · 89K searches/yr · $20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $116K/yr market · 89K searches/yr · $20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tarte Brush — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **tarte brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 70Competition 8Returns 96Price range 70Avg price 89Brand share 0Review moat 60Quality gap 30
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.43**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.83–$33.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,106.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 89K searches
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tarte brush is a $116K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tarte brush market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$102K–$123K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- tarte86% - ALBEAUT6% - COVERGIRL3% - dpolla3% - MODA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -8.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tarte-brush/trend)
## **Top tarte brush search terms**
- **tarte brush**32K/yr+4.7%6.8% conv. - **tarte concealer brush**22K/yr-22.1%8.3% conv. - **tarte brushes**11K/yr-4.9%3.6% conv. - **tarte makeup brush**12K/yr-17.6%5.3% conv. - **tarte brushes for concealer**4K/yr-13.5%9.8% conv. - **tarte makeup brushes**4K/yr+56.5%2.3% conv. - **tarte brushes for makeup**4K/yr-58.2%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tarte-brush/search-terms)
## **Top tarte brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free**tarte**$30.63**4.6★170 rev](https://www.amazon.com/dp/B0GDWMD1RN) [2**tarte the buffer airbrush finish foundation brush Blending Brush for Cream Liquid or Powder Makeup Buildable Coverage & Seamless Application for Flawless Finish Vegan & Cruelty-Free full size**tarte**$33.93**4.7★248 rev](https://www.amazon.com/dp/B0CCPGT5CS) [3**tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free**tarte**$26.40**4.7★213 rev](https://www.amazon.com/dp/B0DVBHYQX4) [4**Albeaut Concealer Brush Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush) 1pc**ALBEAUT**$6.83**4.6★5,534 rev](https://www.amazon.com/dp/B0BWVXMWF5) [5**tarte Secrets from the Amazon Brush Set Makeup Brushes for Cheek Eyeshadow Complexion For Cream Liquid & Powder Vegan & Cruelty-Free**tarte**$22.15**4.4★18 rev](https://www.amazon.com/dp/B0CG2LV9DC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free**tarte**$30.63**170 rev4mo ago](https://www.amazon.com/dp/B0GDWMD1RN) [**tarte Secrets from the Amazon Brush Set Makeup Brushes for Cheek Eyeshadow Complexion For Cream Liquid & Powder Vegan & Cruelty-Free**tarte**$22.15**18 rev1y ago](https://www.amazon.com/dp/B0CG2LV9DC) [**tarte shape tape concealer & brush Instant Full Coverage for Under Eye Dark Circles Redness & Discoloration Dermatologist-Tested Vegan Cruelty-Free full size 35N medium**tarte**$31.51**311 rev1y ago](https://www.amazon.com/dp/B0DWCSGN4L) [**tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free**tarte**$26.40**213 rev1y ago](https://www.amazon.com/dp/B0DVBHYQX4) [**CoverGirl Blending Foundation Brush**COVERGIRL**$8.80**304 rev1y ago](https://www.amazon.com/dp/B0DGJ7XRPG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**tarte shape tape blur concealer stick brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Makeup Vegan & Cruelty-Free**tarte**$30.63**4.6★**▲ 147%**](https://www.amazon.com/dp/B0GDWMD1RN) [**tarte the buffer airbrush finish foundation brush Blending Brush for Cream Liquid or Powder Makeup Buildable Coverage & Seamless Application for Flawless Finish Vegan & Cruelty-Free full size**tarte**$33.93**4.7★**▼ 11%**](https://www.amazon.com/dp/B0CCPGT5CS) [**Albeaut Concealer Brush Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush) 1pc**ALBEAUT**$6.83**4.6★**▼ 20%**](https://www.amazon.com/dp/B0BWVXMWF5) [**tarte concealer paw brush Seamless Effortless Application for Concealer to Cover Dark Circles & Discoloration with Blendable Spot Coverage for Liquid or Powder Makeup Vegan & Cruelty-Free**tarte**$26.40**4.7★**▼ 21%**](https://www.amazon.com/dp/B0DVBHYQX4) [**CoverGirl Blending Foundation Brush**COVERGIRL**$8.80**4.5★**▼ 22%**](https://www.amazon.com/dp/B0DGJ7XRPG)
**~~View all trending →~~**
## **What buyers say about tarte brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Softness is good”*
**Brush Quality**18%
*“Good quality brush”*
**Quality-Overall**14%
*“Good quality”*
**Value For Money**9%
*“Good price”*
**Ease Of Application**4%
*“Applies well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“Easy to Use”*
**Coverage**3%
*“Super soft and flawless coverage”*
**Durability**3%
*“Great quality and durable”*
**Size-Overall**2%
*“I love that it fits”*
### **What buyers complain about **
**Size-Overall**14%
*“Too big”*
**Value For Money**10%
*“Expensive”*
**Durability**7%
*“Fell apart after one use”*
**Quality-Overall**6%
*“the quality just seems not great for brand as big as tarte”*
**Advertised Vs Actual Product**5%
*“Misleading pictures”*
**Adhesion/Stickiness**3%
*“I was worried the makeup would stick to the brush”*
**Skin Health**3%
*“Cuts skin”*
**Product Condition**3%
*“Received a dirty brush”*
**Color**3%
*“Color chart makes it impossible to accurately match your complexion”*
**Hard Feel**2%
*“the bristles not soft enough”*
### **Top return reasons **
**Size-Overall**36%
**Functionality-Overall**12%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Quality-Overall**5%
**Brush Quality**4%
**Defective Material/Parts**4%
**Product Condition**4%
**Hard Feel**3%
**Color**2%
## **Common questions**
- **Is tarte brush profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the tarte brush niche?**
- 5 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tarte brush?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.9%.
- **When does demand for tarte brush peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tarte brush niche?**
- Listings span $6.83–$33.93; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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