---
title: "Search terms — tanning stuff - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tanning-stuff/search-terms"
last_updated: "2026-08-09T20:14:25.236Z"
locale: en
meta:
  description: "Niche score 57/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tanning stuff - Flapen"
---

# **tanning stuff**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 81Conversion 50Competition 46Returns 96Price range 69Avg price 88Brand share 28Review moat 26Quality gap 57

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.02**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+74.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$7.15–$32.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$198K**

$198K/yr · 249K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,868.29**

avg incumbent reviews — the moat a new listing must climb

## Search terms