---
title: "Search terms — tanning spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tanning-spray/search-terms"
last_updated: "2026-08-10T00:07:58.668Z"
locale: en
meta:
  description: "Niche score 69/100 · $521K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $521K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tanning spray - Flapen"
---

# **tanning spray**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 57Conversion 72Competition 73Returns 97Price range 85Avg price 88Brand share 64Review moat 25Quality gap 72

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.03–$68.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$521K**

$521K/yr · 391K searches

**Growth**

**Good****+30.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,489.53**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms