---
title: "Trend — tanning lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tanning-lotion/trend"
last_updated: "2026-07-21T10:16:46.139Z"
locale: en
meta:
  description: "tanning lotion shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "tanning lotion shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tanning lotion - Flapen"
---

# **tanning lotion**

**Worth a look**

Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 23Conversion 64Competition 78Returns 96Price range 78Avg price 92Brand share 90Review moat 23Quality gap 52

**Market size**

**Incredible****$6.1M**

$6.1M/yr · 5.0M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.90**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Great****$7.15–$44.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,895.88**

avg incumbent reviews — the moat a new listing must climb