---
title: "Search terms — tanning drops to drink - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tanning-drops-to-drink/search-terms"
last_updated: "2026-08-09T21:57:21.113Z"
locale: en
meta:
  description: "Niche score 66/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tanning drops to drink - Flapen"
---

# **tanning drops to drink**

**Worth a look**

Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 39Conversion 52Competition 70Returns 93Price range 74Avg price 87Brand share 92Review moat 67Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.01–$39.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****836.7**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+11.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$152K**

$152K/yr · 182K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms