---
title: "Reviews — tan lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tan-lotion/reviews"
last_updated: "2026-08-09T21:43:30.111Z"
locale: en
meta:
  description: "Niche score 61/100 · $5.7M/yr market · 1.7M searches/yr · $26.61 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $5.7M/yr market · 1.7M searches/yr · $26.61 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — tan lotion - Flapen"
---

# **tan lotion**

**Launch it**

A $5.7M/yr market growing +38.4% this quarter with returns at 1.2% — clears our launch bar.

Market size 98Growth 62Conversion 95Competition 12Returns 91Price range 85Avg price 95Brand share 0Review moat 22Quality gap 62

**Market size**

**Incredible****$5.7M**

$5.7M/yr · 1.7M searches

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$26.61**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.48–$52.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+38.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,284**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews