---
title: "Tabu — $246K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/tabu"
last_updated: "2026-08-09T22:46:25.880Z"
locale: en
meta:
description: "Niche score 49/100 · $246K/yr market · 191K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $246K/yr market · 191K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tabu — $246K/yr Amazon US Niche (2026) - Flapen"
---
# **tabu**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 25Conversion 66Competition 14Returns 99Price range 89Avg price 92Brand share 0Review moat 70Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.79–$40.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****693.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$246K**
$246K/yr · 191K searches
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tabu is a $246K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tabu market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$173K–$217K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#686**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **33%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Dana60% - Generic30% - Zoeartcrafts5% - GENERIC4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/tabu/trend)
## **Top tabu search terms**
- **tabu perfume for women original**87K/yr-4.8%6.1% conv. - **tabu**40K/yr+4.0%2.1% conv. - **tabu perfume for women**11K/yr+70.0%5.2% conv. - **tabu perfume**27K/yr-34.2%3.1% conv. - **taboo perfume for women**13K/yr-5.6%5.5% conv. - **tabu perfume gift set**8K/yr+11.2%5.1% conv. - **taboo perfume**4K/yr+9.7%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/tabu/search-terms)
## **Top tabu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$37K30%$74K45%$111K60%$148K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TABU DANA Cologne Spray**Dana**$28.94**4.7★4,748 rev](https://www.amazon.com/dp/B07TDMLFKK) [2**Dana Tabu Eau de Cologne Spray for Women 3.4 Ounce**Dana**$40.41**4.4★1,305 rev](https://www.amazon.com/dp/B00FDUBQ32) [3**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)**Generic**$12.79**4.3★8 rev](https://www.amazon.com/dp/B0GQNVH57V) [4**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)**Generic**$20.99**4.9★13 rev](https://www.amazon.com/dp/B0GS3VBCYZ) [5**Danaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack**Generic**$30.87**5.0★3 rev](https://www.amazon.com/dp/B0GTC4618Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Danaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack**Generic**$30.87**3 rev4mo ago](https://www.amazon.com/dp/B0GTC4618Q) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)**Generic**$20.99**13 rev4mo ago](https://www.amazon.com/dp/B0GS3VBCYZ) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)**GENERIC**$16.54**4 rev4mo ago](https://www.amazon.com/dp/B0GRR325J5) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)**Generic**$13.34**1 rev5mo ago](https://www.amazon.com/dp/B0GNCK8G58) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)**Generic**$12.79**8 rev1y ago](https://www.amazon.com/dp/B0GQNVH57V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Danaa Tabu Eau de Cologne Spray for Women Oriental Floral Scent 2.3 FL OZ 2 Pack**Generic**$30.87**5.0★**▲ 173%**](https://www.amazon.com/dp/B0GTC4618Q) [**Tabu for Women by Dana 2.3 oz EDC Spray 1 Count**Generic**$13.88**0.0★**▲ 171%**](https://www.amazon.com/dp/B0GP6S5P3T) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1)**Generic**$12.79**4.3★**▲ 165%**](https://www.amazon.com/dp/B0GQNVH57V) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)**Generic**$13.34**2.0★**▲ 154%**](https://www.amazon.com/dp/B0GNCK8G58) [**Tabu for Women by Dana 2.3 oz EDC Spray (Pack of 1) (Packaging May Vary)**GENERIC**$16.54**5.0★**▲ 151%**](https://www.amazon.com/dp/B0GRR325J5)
**~~View all trending →~~**
## **What buyers say about tabu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Long lasting fragrance”*
**Quality-Overall**7%
*“Product was fine”*
**Durability**5%
*“Still viable”*
**Size-Overall**3%
*“Good size for the price”*
**Value For Money**2%
*“Good price”*
**Advertised Vs Actual Product**2%
*“Exactly what I ordered”*
**Gifting Purpose**2%
*“I've bought this as a present for years”*
### **What buyers complain about **
**Smell**44%
*“this smells nothing like the original”*
**Size-Overall**19%
*“How absolutely tiny it is”*
**Advertised Vs Actual Product**11%
*“Not the same”*
**Suction**6%
*“Sprayer does not work”*
**Ease Of Use**6%
*“Couldn't get it open”*
**Durability**3%
*“won't last about an hour”*
### **Top return reasons **
**Size-Overall**43%
**Smell**36%
**Advertised Vs Actual Product**21%
## **Common questions**
- **Is tabu profitable to sell on Amazon United States?**
- The niche generates $246K/yr across 9 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tabu niche?**
- 4 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tabu?**
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for tabu peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the tabu niche?**
- Listings span $12.79–$40.41; the average listing price is $21.67 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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