---
title: "Trend — swim shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/swim-shampoo/trend"
last_updated: "2026-08-10T12:12:14.731Z"
locale: en
meta:
  description: "Niche score 69/100 · $1.8M/yr market · 482K searches/yr · $20.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $1.8M/yr market · 482K searches/yr · $20.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — swim shampoo - Flapen"
---

# **swim shampoo**

**Launch it**

A $1.8M/yr market growing +174.7% this quarter with returns at 0.5% — clears our launch bar.

Market size 91Growth 97Conversion 99Competition 27Returns 97Price range 85Avg price 90Brand share 29Review moat 25Quality gap 40

**Conversion**

**Incredible****17.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Incredible****+174.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 482K searches

**Avg price**

**Great****$20.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.32–$76.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,547.69**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend