---
title: "Sweet July Skin — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sweet-july-skin"
last_updated: "2026-08-10T04:22:55.927Z"
locale: en
meta:
description: "Niche score 48/100 · $22K/yr market · 17K searches/yr · $33.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $22K/yr market · 17K searches/yr · $33.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet July Skin — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **sweet july skin**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 55Conversion 50Competition 34Returns 92Price range 95Avg price 95Brand share 0Review moat 98Quality gap 53
**Review moat**
**Incredible****48.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$33.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.09–$53.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+28.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$22K**
$22K/yr · 17K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sweet july skin is a $22K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet july skin market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$25K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#2,139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- SWEET JULY100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +28.1% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sweet-july-skin/trend)
## **Top sweet july skin search terms**
- **sweet july**8K/yr+84.0%5.9% conv. - **sweet july skin**7K/yr-39.4%5.3% conv. - **sweet july skincare**2K/yr-1.8%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sweet-july-skin/search-terms)
## **Top sweet july skin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K10100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Guava)**SWEET JULY**$20.54**4.5★51 rev](https://www.amazon.com/dp/B0FDJVJTK4) [2**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Essential)**SWEET JULY**$20.26**4.5★51 rev](https://www.amazon.com/dp/B0FDJW5NGS) [3**SWEET JULY SKIN Pava Exfoliating Cleanser Gentle Non-stripping Hydrating Clean Face Wash for All Skin Types Vegan Clean (5.6 oz)**SWEET JULY**$30.37**4.7★50 rev](https://www.amazon.com/dp/B0C95MYS8W) [4**SWEET JULY SKIN Soursop Vitamin C Serum - Soursop Ferulic Acid & Green Tea Daily Face Serum for All Skin Types Hydrating Firming Improves Dullness Clean & Fragrance Free 1 Fl. oz**SWEET JULY**$49.50**4.6★46 rev](https://www.amazon.com/dp/B0CJL487JH) [5**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Rum Cake)**SWEET JULY**$19.09**4.5★51 rev](https://www.amazon.com/dp/B0GKQB4SX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Rum Cake)**SWEET JULY**$19.09**51 rev5mo ago](https://www.amazon.com/dp/B0GKQB4SX6) [**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Guava)**SWEET JULY**$20.54**51 rev1y ago](https://www.amazon.com/dp/B0FDJVJTK4) [**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Essential)**SWEET JULY**$20.26**51 rev1y ago](https://www.amazon.com/dp/B0FDJW5NGS) [**SWEET JULY SKIN Coffee Fix Peptide Eye Cream Jamaican Blue Mountain Coffee Peptides Squalane Hyaluronic Acid Depuff and Blur Clean Fragrance Free 0.5 Fl. oz**SWEET JULY**$34.71**31 rev1y ago](https://www.amazon.com/dp/B0DTLF67Y7) [**SWEET JULY SKIN Good Youth Retinol Sleep Serum Lavender Retinol Lactic Acid Turmeric Root Oil Gently Reset & Renew Hydrating Clean & Fragrance Free 1 Fl oz**SWEET JULY**$53.43**36 rev2y ago](https://www.amazon.com/dp/B0CPN7PWFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Rum Cake)**SWEET JULY**$19.09**4.5★**▲ 68%**](https://www.amazon.com/dp/B0GKQB4SX6) [**SWEET JULY SKIN Lip Treatment - Hydrating & Plumping Lip Balm with a Lip Peptide and Antioxidant Fruit Oils Smooths & Softens Vegan Clean 0.5 oz (Essential)**SWEET JULY**$20.26**4.5★**▲ 43%**](https://www.amazon.com/dp/B0FDJW5NGS) [**SWEET JULY SKIN Irie Power Face Oil Moisturizing Illuminate Hydrating Squalene Neem Seed Oil Turmeric Root Oil Clean Vegan 1 Fl Oz**SWEET JULY**$47.26**4.1★**▲ 35%**](https://www.amazon.com/dp/B0C95LW4ZD) [**SWEET JULY SKIN Soursop Vitamin C Serum - Soursop Ferulic Acid & Green Tea Daily Face Serum for All Skin Types Hydrating Firming Improves Dullness Clean & Fragrance Free 1 Fl. oz**SWEET JULY**$49.50**4.6★**— 8%**](https://www.amazon.com/dp/B0CJL487JH) [**SWEET JULY SKIN Good Youth Retinol Sleep Serum Lavender Retinol Lactic Acid Turmeric Root Oil Gently Reset & Renew Hydrating Clean & Fragrance Free 1 Fl oz**SWEET JULY**$53.43**4.4★**— 2%**](https://www.amazon.com/dp/B0CPN7PWFV)
**~~View all trending →~~**
## **What buyers say about sweet july skin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Extremely moisturizing”*
**Smell**17%
*“the scent is new to me”*
**Soft Feel**12%
*“Its sooooo smooth”*
**Ease Of Application**8%
*“Application is simple”*
**Quality-Overall**8%
*“Good Quality”*
**Brightness/Shine/Glow**6%
*“Im also seeing the brightening effect with a few weeks of use”*
**Thickness**4%
*“This feels sooo good on the lips, it's thick and makes my lips super plush”*
**Adhesion/Stickiness**3%
*“The gloss itself has a jelly-like texture without feeling sticky”*
**Texture/Consistency-Overall**3%
*“The gloss itself has a jelly-like texture without feeling sticky”*
**Cleansing**3%
*“I love this cleanser”*
### **What buyers complain about **
**Adhesion/Stickiness**18%
*“Sticky and it doesnt last long”*
**Smell**14%
*“The rum cake smells”*
**Hard Feel**14%
*“Product come out other end if squeeze to hard”*
**Value For Money**12%
*“Pricey eye cream”*
**Symptom Reduction**7%
*“no stellar results”*
**Durability**5%
*“It doesn't last long on lips”*
**Thickness**4%
*“I absolutely DO NOT LIKE the thick and sticky consistency”*
### **Top return reasons **
**Smell**20%
**Moist/Dry**16%
**Product Condition**12%
**Functionality-Overall**11%
**Leak-Proof**10%
**Motor Power**8%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**4%
**Water Resistance**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is sweet july skin profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sweet july skin niche?**
- 1 brands and 2 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sweet july skin?**
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Hard Feel. The return rate is 1.1%.
- **When does demand for sweet july skin peak?**
- Demand peaks in Jul–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the sweet july skin niche?**
- Listings span $19.09–$53.43; the average listing price is $33.25 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.
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