---
title: "Sweet Cheeks Deodorant for Butt — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sweet-cheeks-deodorant-for-butt"
last_updated: "2026-08-10T04:03:02.087Z"
locale: en
meta:
description: "Niche score 55/100 · $51K/yr market · 36K searches/yr · $18.58 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $51K/yr market · 36K searches/yr · $18.58 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sweet Cheeks Deodorant for Butt — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **sweet cheeks deodorant for butt**
**Worth a look**
Shows low returns (0.7%), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 45Conversion 78Competition 69Returns 97Price range 61Avg price 84Brand share 24Review moat 18Quality gap 78
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.08–$31.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****16,883.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$51K**
$51K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, sweet cheeks deodorant for butt is a $51K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet cheeks deodorant for butt market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 91%
**Open market**
**7%**
- Lume56% - Sweet Cheeks Full Body Deodorant18% - Sweet Cookie Jar8% - HAPPY CURVES6% - Secret3% - Dove2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sweet-cheeks-deodorant-for-butt/trend)
## **Top sweet cheeks deodorant for butt search terms**
- **booty deodorant for women**11K/yr+61.6%2.5% conv. - **lume peony rose**6K/yr+41.5%11.6% conv. - **lume peony rose deodorant**4K/yr-8.8%14.0% conv. - **lume rose**3K/yr+22.5%13.4% conv. - **booty deodorant**2K/yr+36.8%1.2% conv. - **lume deodorant for women peony rose**2K/yr-24.7%15.4% conv. - **sweet cheeks deodorant**4K/yr-50.0%3.6% conv. - **lume peony**1K/yr+6.1%10.2% conv. - **lume deodorant peony rose**1K/yr-14.0%12.1% conv. - **sweet cheeks booty deodorant**619/yr-18.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sweet-cheeks-deodorant-for-butt/search-terms)
## **Top sweet cheeks deodorant for butt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Peony Rose)**Lume**$26.08**4.4★39,654 rev](https://www.amazon.com/dp/B09ZZKBW14) [2**Sweet Cheeks Full Body Deodorant (Watermelon) 2.5 Fl Oz (Pack of 1)**Sweet Cheeks Full Body Deodorant**$19.93**4.5★217 rev](https://www.amazon.com/dp/B0CSHNRBJZ) [3**Lume Whole Body Deodorant - Invisible Cream Tube Mini + Solid Stick Bundle - 72 Hour Odor Control - Aluminum & Baking Soda Free Skin Loving (Peony Rose)**Lume**$17.74**4.2★7,512 rev](https://www.amazon.com/dp/B0CB27RMDZ) [4**Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Peony Rose)**Lume**$16.32**4.2★93,884 rev](https://www.amazon.com/dp/B09TDJTZFQ) [5**Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)**Sweet Cookie Jar**$20.06**4.5★102 rev](https://www.amazon.com/dp/B0DD52Z297)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)**Lume**$27.46**1,024 rev1y ago](https://www.amazon.com/dp/B0F5SS2C51) [**Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz**Dove**$7.27**853 rev1y ago](https://www.amazon.com/dp/B0DFD2WLJ8) [**Secret Whole Body Deodorant Stick for Women Travel Size Peach & Vanilla Blossom Scent Aluminum Free Deodorant 72 HR Odor Protection 0.5 oz**Secret**$4.08**2,667 rev1y ago](https://www.amazon.com/dp/B0D9C729PV) [**Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)**Sweet Cookie Jar**$20.06**102 rev1y ago](https://www.amazon.com/dp/B0DD52Z297) [**Cookie Wash Fruitty Booty Deodorant 2oz (Pineapple)**Sweet Cookie Jar**$20.06**102 rev1y ago](https://www.amazon.com/dp/B0DD54SG17)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)**Lume**$18.37**4.2★**▲ 98%**](https://www.amazon.com/dp/B0BZQJZQBT) [**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)**Lume**$27.46**3.9★**▲ 93%**](https://www.amazon.com/dp/B0F5SS2C51) [**Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)**Sweet Cookie Jar**$20.06**4.5★**▲ 93%**](https://www.amazon.com/dp/B0DD52Z297) [**Cookie Wash Fruitty Booty Deodorant 2oz (Pineapple)**Sweet Cookie Jar**$20.06**4.5★**▲ 92%**](https://www.amazon.com/dp/B0DD54SG17) [**HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tahitian Vanilla**HAPPY CURVES**$11.94**4.4★**▲ 60%**](https://www.amazon.com/dp/B0C9PGKN9M)
**~~View all trending →~~**
## **What buyers say about sweet cheeks deodorant for butt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“The fragrance is great”*
**Quality-Overall**11%
*“Lume is absolutely reliable”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**7%
*“Effective”*
**Value For Money**3%
*“Definitely worth the price”*
**Durability**3%
*“Great product have been using this for 2 years”*
**Allergies**3%
*“No irritation”*
**Size-Overall**3%
*“a perfect size”*
**Ease Of Use**2%
*“Easy to use”*
**Moist/Dry**1%
*“helps with dry skin”*
### **What buyers complain about **
**Smell**45%
*“AWFUL Scent”*
**Value For Money**8%
*“expensive”*
**Size-Overall**7%
*“Really small”*
**Functionality-Overall**4%
*“Does not work well”*
**Durability**4%
*“did not last the month”*
**Allergies**4%
*“almost immediately developed a rash”*
**Moist/Dry**1%
*“It didn't keep me dry at all”*
**Advertised Vs Actual Product**1%
*“Pic was misleading”*
**Quality-Overall**1%
*“Not any better than other deodorants”*
**Ease Of Use**1%
*“I could not open the container”*
### **Top return reasons **
**Smell**58%
**Size-Overall**11%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Leak-Proof**3%
**Product Condition**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**1%
**Dilute/Watery**1%
## **Common questions**
- **Is sweet cheeks deodorant for butt profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 29 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the sweet cheeks deodorant for butt niche?**
- 11 brands and 54 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in sweet cheeks deodorant for butt?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for sweet cheeks deodorant for butt peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sweet cheeks deodorant for butt niche?**
- Listings span $4.08–$31.76; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 16,883 reviews — the moat a new listing must climb.
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