---
title: "Surface Bassu Hydrating Oil — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/surface-bassu-hydrating-oil"
last_updated: "2026-08-10T12:22:28.808Z"
locale: en
meta:
description: "Niche score 48/100 · $23K/yr market · 6K searches/yr · $43.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $23K/yr market · 6K searches/yr · $43.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Surface Bassu Hydrating Oil — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **surface bassu hydrating oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 69Conversion 85Competition 4Returns 91Price range 95Avg price 95Brand share 0Review moat 46Quality gap 68
**Avg price**
**Incredible****$43.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.67–$91.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,896.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$23K**
$23K/yr · 6K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, surface bassu hydrating oil is a $23K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surface bassu hydrating oil market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$22K–$32K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#524**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- SURFACE97% - VERB3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
250150Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/surface-bassu-hydrating-oil/trend)
## **Top surface bassu hydrating oil search terms**
- **surface bassu hydrating oil**2K/yr+104.1%8.5% conv. - **surface hair oil**3K/yr+15.8%7.0% conv. - **bassu oil for hair**233/yr+33.3%10.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/surface-bassu-hydrating-oil/search-terms)
## **Top surface bassu hydrating oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Surface Hair - Bassu Hydrating Oil - Hair Oil with Flax Seed and Aloe Vera Moisturize and Hydrate Repair Damaged Hair Color Safe 2 Fl Oz**SURFACE**$34.13**4.5★1,047 rev](https://www.amazon.com/dp/B004S6QU6A) [2**SURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz**SURFACE**$91.25**4.5★174 rev](https://www.amazon.com/dp/B0072LAW2Q) [3**Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz**SURFACE**$42.70**4.4★234 rev](https://www.amazon.com/dp/B007I0HXXW) [4**Surface Hair - Bassu Gold Hydrating Oil Protect While Brightening Color And Adding Shine 2 Fl. Oz.**SURFACE**$38.42**3.9★79 rev](https://www.amazon.com/dp/B006P11VLA) [5**Surface Hair - Blowout Protective Oil Organic Ingredients for Women and Men Heat-Resistant with Babassu Oil for Longer Lasting Blowouts - 2 fl oz**SURFACE**$38.67**3.8★64 rev](https://www.amazon.com/dp/B09MRJFQJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SURFACE Hair Curls Oil Gel Defines Adds Shine and Provides Frizz Free Style Longevity - 6 fl oz**SURFACE**$36.53**147 rev3y ago](https://www.amazon.com/dp/B0BYQ8X216) [**Surface Hair - Blowout Protective Oil Organic Ingredients for Women and Men Heat-Resistant with Babassu Oil for Longer Lasting Blowouts - 2 fl oz**SURFACE**$38.67**64 rev4y ago](https://www.amazon.com/dp/B09MRJFQJS) [**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.67**11,533 rev13y ago](https://www.amazon.com/dp/B00C3HQB9C) [**Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz**SURFACE**$42.70**234 rev14y ago](https://www.amazon.com/dp/B007I0HXXW) [**SURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz**SURFACE**$91.25**174 rev14y ago](https://www.amazon.com/dp/B0072LAW2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SURFACE Hair - Bassu Moisture Hydrating Oil- Restore Moisturize Detangle & Soften - 8 fl oz**SURFACE**$91.25**4.5★**▲ 97%**](https://www.amazon.com/dp/B0072LAW2Q) [**Surface Hair - Bassu Gold Hydrating Oil Protect While Brightening Color And Adding Shine 2 Fl. Oz.**SURFACE**$38.42**3.9★**▲ 58%**](https://www.amazon.com/dp/B006P11VLA) [**Surface Hair - Bassu Leave In Shine Spray -Shines Detaingles Protects & Softens- 4 fl oz**SURFACE**$42.70**4.4★**▲ 55%**](https://www.amazon.com/dp/B007I0HXXW) [**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.67**4.6★**— 9%**](https://www.amazon.com/dp/B00C3HQB9C) [**SURFACE Hair Curls Oil Gel Defines Adds Shine and Provides Frizz Free Style Longevity - 6 fl oz**SURFACE**$36.53**4.7★**— 6%**](https://www.amazon.com/dp/B0BYQ8X216)
**~~View all trending →~~**
## **What buyers say about surface bassu hydrating oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Fragrance is delightful”*
**Brightness/Shine/Glow**10%
*“Nice shine”*
**Weight Light**9%
*“It doesnt weigh it down at all”*
**Soft Feel**9%
*“Makes my hair smooth and shiny”*
**Quality-Overall**8%
*“Excellent product”*
**Suitability Curly Hair**7%
*“This product saved my frizzy hair”*
**Suitability Oily Skin**4%
*“For reference, I have oily fine hair that dries wavy”*
**Oily/Greasy**4%
*“Makes my hair shiny without looking greasy”*
**Value For Money**3%
*“Worth the price”*
**Suitability Straight Hair**3%
*“Shiny hair”*
### **What buyers complain about **
**Smell**18%
*“unpleasant scent”*
**Oily/Greasy**13%
*“it gets greasy faster”*
**Moist/Dry**7%
*“not dry”*
**Hair Related**5%
*“Each time i use this hair I get a breakout some where on my scalp”*
**Suitability Straight Hair**4%
*“Makes fine hair very frizzy”*
**Texture/Consistency-Overall**3%
*“I HATE silicone textured items on my face”*
**Thickness**3%
*“the bottle I got was super thick”*
**Value For Money**3%
*“Pricey,”*
**Leak-Proof**3%
*“This leaked and its not an inexpensive product so I expect better”*
**Weight Heavy**2%
*“I bought this for my curly-haired daughter and its too heavy for her hair, unfortunately”*
### **Top return reasons **
**Oily/Greasy**25%
**Smell**14%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Leak-Proof**6%
**Suitability Short Hair**5%
**Value For Money**4%
**Size-Overall**4%
**Suitability Straight Hair**2%
**Weight Heavy**2%
## **Common questions**
- **Is surface bassu hydrating oil profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 7 tracked products. 90-day search growth is +50.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the surface bassu hydrating oil niche?**
- 2 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in surface bassu hydrating oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 1.2%.
- **When does demand for surface bassu hydrating oil peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the surface bassu hydrating oil niche?**
- Listings span $19.67–$91.25; the average listing price is $43.05 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)