---
title: "Supernova Tanning Lotion — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/supernova-tanning-lotion"
last_updated: "2026-08-08T17:26:57.900Z"
locale: en
meta:
description: "Niche score 33/100 · $49K/yr market · 39K searches/yr · $96.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $49K/yr market · 39K searches/yr · $96.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Supernova Tanning Lotion — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **supernova tanning lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 1Conversion 16Competition 8Returns 96Price range 46Avg price 76Brand share 0Review moat 74Quality gap 82
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$96.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****533.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$27.53–$184.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$49K**
$49K/yr · 39K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, supernova tanning lotion is a $49K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supernova tanning lotion market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$48K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2,738**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- yokokat59% - Devoted Creations15% - Generic15% - Merrell7% - Millennium Tanning4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -47.5% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/supernova-tanning-lotion/trend)
## **Top supernova tanning lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$15K45%$22K60%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Designer Skin Supernova Luminous Tanning Lotion 13.5 oz**yokokat**$149.47**3.2★8 rev](https://www.amazon.com/dp/B0FPPZLQR6) [2**Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)**Devoted Creations**$44.49**4.6★470 rev](https://www.amazon.com/dp/B097CFVGHN) [3**Designer Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle**Generic**$174.07**3.9★3 rev](https://www.amazon.com/dp/B0FQFL5X5Z) [4**Supernova**Merrell**$64.97**4.1★34 rev](https://www.amazon.com/dp/B0DYVH9LGW) [5**Designer Skin SuperNova Bronzer Tanning Lotion - 13.5 oz.**Generic**$184.72**0.0★0 rev](https://www.amazon.com/dp/B0FPM3XS9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Designer Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle**Generic**$174.07**3 rev10mo ago](https://www.amazon.com/dp/B0FQFL5X5Z) [**Designer Skin Supernova Luminous Tanning Lotion 13.5 oz**yokokat**$149.47**8 rev10mo ago](https://www.amazon.com/dp/B0FPPZLQR6) [**Designer Skin SuperNova Bronzer Tanning Lotion - 13.5 oz.**Generic**$184.72**0 rev10mo ago](https://www.amazon.com/dp/B0FPM3XS9R) [**Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion**Devoted Creations**$91.16**47 rev1y ago](https://www.amazon.com/dp/B0FBPJTG6Z) [**Supernova**Merrell**$64.97**34 rev1y ago](https://www.amazon.com/dp/B0DYVH9LGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supernova**Merrell**$64.97**4.1★**▲ 215%**](https://www.amazon.com/dp/B0DYVH9LGW) [**Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion**Devoted Creations**$91.16**4.6★**▲ 57%**](https://www.amazon.com/dp/B0FBPJTG6Z) [**Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)**Devoted Creations**$44.49**4.6★**▲ 41%**](https://www.amazon.com/dp/B097CFVGHN) [**Designer Skin SuperNova Astronomical 100X Bronzer Tanning Lotion with Luminous Glow 13.5 oz Bottle**Generic**$174.07**3.9★**▲ 32%**](https://www.amazon.com/dp/B0FQFL5X5Z) [**Designer Skin Supernova Luminous Tanning Lotion 13.5 oz**yokokat**$149.47**3.2★**— 7%**](https://www.amazon.com/dp/B0FPPZLQR6)
**~~View all trending →~~**
## **What buyers say about supernova tanning lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“It's super hydrating and smells nice”*
**Color**12%
*“Great color”*
**Value For Money**9%
*“Worth the money”*
**Suitability Combination Skin**8%
*“It gives me a deep dark tan that lasts”*
**Quality-Overall**7%
*“no complaints”*
**Soft Feel**4%
*“My skin actually feels soft”*
**Stain Resistance**2%
*“It doesnt stain your hands”*
**Moist/Dry**2%
*“Good moisturizer and effectiveness”*
**Ease Of Application**1%
*“Easy to apply”*
**Efficiency**1%
*“Effective”*
### **What buyers complain about **
**Smell**20%
*“I just wish the after scent was better”*
**Color**14%
*“not once have I seen it green”*
**Functionality-Overall**8%
*“Doesnt Work”*
**Stain Resistance**6%
*“also rubbed off on my clothes”*
**Value For Money**5%
*“It was cheaper than it is everywhere else”*
**Smudge Resistance**3%
*“Leaves streaks badly”*
**Thickness**3%
*“The consistency of this lotion is thicker than some other bronzers”*
**Product Condition**3%
*“Was this used”*
**Quality-Overall**3%
*“Disappointed because this tanning lotion isnt cheap”*
**Symptom Reduction**3%
*“saw no noticeable difference”*
### **Top return reasons **
**Smell**18%
**Functionality-Overall**14%
**Advertised Vs Actual Product**14%
**Color**13%
**Leak-Proof**10%
**Stain Resistance**6%
**Product Condition**4%
**Value For Money**3%
**Ingredients-Overall**2%
**Skin Health**2%
## **Common questions**
- **Is supernova tanning lotion profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the supernova tanning lotion niche?**
- 5 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in supernova tanning lotion?**
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- **When does demand for supernova tanning lotion peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the supernova tanning lotion niche?**
- Listings span $27.53–$184.72; the average listing price is $96.41 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.
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