---
title: "Reviews — supergoop lip balm - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/supergoop-lip-balm/reviews"
last_updated: "2026-08-09T23:09:56.294Z"
locale: en
meta:
  description: "Niche score 57/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — supergoop lip balm - Flapen"
---

# **supergoop lip balm**

**Worth a look**

Shows searches that convert (13.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 80Conversion 96Competition 17Returns 96Price range 52Avg price 80Brand share 0Review moat 61Quality gap 79

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+73.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.94**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,044**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.35–$21.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$197K**

$197K/yr · 90K searches

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews