---
title: "Supergoop Lip Balm — $197K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/supergoop-lip-balm"
last_updated: "2026-08-10T01:41:18.898Z"
locale: en
meta:
description: "Niche score 57/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Supergoop Lip Balm — $197K/yr Amazon US Niche (2026) - Flapen"
---
# **supergoop lip balm**
**Worth a look**
Shows searches that convert (13.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 80Conversion 96Competition 17Returns 96Price range 52Avg price 80Brand share 0Review moat 61Quality gap 79
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+73.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,044**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.35–$21.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$197K**
$197K/yr · 90K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supergoop lip balm is a $197K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supergoop lip balm market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$136K–$169K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **26.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Supergoop!100%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +73.7% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/supergoop-lip-balm/trend)
## **Top supergoop lip balm search terms**
- **supergoop lip**22K/yr+137.1%10.3% conv. - **supergoop lip sunscreen**14K/yr+219.5%13.7% conv. - **supergoop lip balm**21K/yr+2.4%10.1% conv. - **supergoop glow gloss**12K/yr+65.0%10.0% conv. - **supergoop spf lip balm**4K/yr+175.2%10.8% conv. - **supergoop lip gloss**10K/yr-6.3%8.7% conv. - **supergoop sunscreen lip balm**2K/yr+61.8%15.0% conv. - **supergoop glow gloss lip balm spf 40**3K/yr+41.9%12.8% conv. - **supergoop lip balm spf 30**2K/yr-5.4%10.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/supergoop-lip-balm/search-terms)
## **Top supergoop lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$39K30%$59K40%$79K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.68**4.2★118 rev](https://www.amazon.com/dp/B0FM4C3N21) [2**Supergoop! PLAY Lip Balm with Acai 0.5 fl oz - SPF 30 PA+++ Broad Spectrum Sunscreen - Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days**Supergoop!**$11.62**4.3★3,807 rev](https://www.amazon.com/dp/B087H8MRPT) [3**Supergoop! Lipscreen Shine SPF 40 0.34 fl oz - Clear Lip Gloss - Broad Spectrum SPF Lip Balm with Grape Seed Extract Sunflower Seed Oil & Kelp Extract - Non-Sticky Formula**Supergoop!**$20.03**4.3★681 rev](https://www.amazon.com/dp/B087H6F2WX) [4**Supergoop! PLAY Lip Balm SPF 30 with Mint 0.5 fl oz - Broad Spectrum SPF Lip Balm with Hydrating Honey Shea Butter & Sunflower Seed Oil - Great for Active Days**Supergoop!**$11.54**4.3★3,807 rev](https://www.amazon.com/dp/B087GZYHP4) [5**Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.40**4.2★118 rev](https://www.amazon.com/dp/B0FM4HLGVC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.68**118 rev11mo ago](https://www.amazon.com/dp/B0FM4C3N21) [**Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.40**118 rev11mo ago](https://www.amazon.com/dp/B0FM4HLGVC) [**Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.69**118 rev11mo ago](https://www.amazon.com/dp/B0FM4GWVQ5) [**Supergoop! Unseen Sunscreen Clear Lip Protector - 100% Invisible Lightweight SPF 30 Formula - Provides UV & Environmental Protection - Natural Finish - 0.12 oz**Supergoop!**$21.12**30 rev1y ago](https://www.amazon.com/dp/B0F7HVY6CP) [**Supergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection**Supergoop!**$9.35**587 rev1y ago](https://www.amazon.com/dp/B0DV893VSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! PLAY Lip Shield SPF 30 Coconut - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection**Supergoop!**$9.35**4.3★**▲ 62%**](https://www.amazon.com/dp/B0DV893VSG) [**Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.68**4.2★**▲ 43%**](https://www.amazon.com/dp/B0FM4C3N21) [**Supergoop! Glow Gloss SPF 40 Lip Balm Pink Peppermint (Sweet Mint Flavor Sheer Candy Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.69**4.2★**▲ 35%**](https://www.amazon.com/dp/B0FM4GWVQ5) [**Supergoop! PLAY Lip Shield SPF 30 Strawberry - Hydrating SPF Lip Balm - Moisturizing Treatment for Dry Cracked Lips - Broad Spectrum UV Protection**Supergoop!**$15.14**4.3★**▲ 16%**](https://www.amazon.com/dp/B08F95FVVW) [**Supergoop! Glow Gloss SPF 40 Lip Balm Strawberry Spritz (Fruity Berry Flavor Sheer Coral Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz**Supergoop!**$20.40**4.2★**— 9%**](https://www.amazon.com/dp/B0FM4HLGVC)
**~~View all trending →~~**
## **What buyers say about supergoop lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great product with best shine”*
**Brightness/Shine/Glow**11%
*“long lasting with a subtle shine”*
**Smell**9%
*“It smells amazing, has just the right amount of yummy flavor, and keeps my lips incredibly soft and hydrated”*
**Ease Of Application**9%
*“I especially like the application”*
**Protection**8%
*“Love the gloss and protection”*
**Moist/Dry**8%
*“keeps my lips incredibly soft and hydrated”*
**Value For Money**5%
*“Worth it”*
**Durability**3%
*“Good staying power”*
**Suitability Hot Weather**3%
*“I got it for my kids to use while outside in the summer”*
**Color**3%
*“has a light pink color”*
### **What buyers complain about **
**Smell**24%
*“Smells awful”*
**Value For Money**15%
*“And SO expensive for such a lackluster product”*
**Thickness**11%
*“Thought it would be a little thicker for the gloss effect”*
**Adhesion/Stickiness**9%
*“It goes on pretty sticky”*
**Ease Of Cleaning**7%
*“I had to wipe it off”*
**Moist/Dry**5%
*“it does not moisturize either”*
**Functionality-Overall**4%
*“Didnt work”*
**Quality-Overall**4%
*“Just Awful”*
**Strength**4%
*“not as strong as other”*
**Durability**2%
*“Meh, nothing long term”*
### **Top return reasons **
**Smell**28%
**Advertised Vs Actual Product**14%
**Color**7%
**Value For Money**7%
**Product Condition**7%
**Adhesion/Stickiness**7%
**Size-Overall**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Moist/Dry**4%
## **Common questions**
- **Is supergoop lip balm profitable to sell on Amazon United States?**
- The niche generates $197K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the supergoop lip balm niche?**
- 1 brands and 4 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in supergoop lip balm?**
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.8%.
- **When does demand for supergoop lip balm peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the supergoop lip balm niche?**
- Listings span $9.35–$21.12; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)