---
title: "Supergoop Kids — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/supergoop-kids"
last_updated: "2026-08-09T20:22:05.840Z"
locale: en
meta:
description: "Niche score 50/100 · $5K/yr market · 5K searches/yr · $25.30 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $5K/yr market · 5K searches/yr · $25.30 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Supergoop Kids — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **supergoop kids**
**Worth a look**
Shows low returns (0.4%), but a small market ($5K/yr) keeps it on the watch list.
Market size 1Growth 95Conversion 52Competition 33Returns 98Price range 88Avg price 95Brand share 4Review moat 43Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+110.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.93–$57.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,223.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$5K**
$5K/yr · 5K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, supergoop kids is a $5K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supergoop kids market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$13K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Supergoop!79% - Sun Bum6% - BLUE LIZARD6% - TUBBY TODD4% - La Roche-Posay4% - Evereden2%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +110.9% search growth over the last 90 days.
350250Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/supergoop-kids/trend)
## **Top supergoop kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51120%$1K30%$2K40%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan**Supergoop!**$19.78**4.3★236 rev](https://www.amazon.com/dp/B0C28TNHZM) [2**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★3,763 rev](https://www.amazon.com/dp/B087H5FFGK) [3**Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz**Supergoop!**$21.36**4.5★60 rev](https://www.amazon.com/dp/B0FCMZ2KJM) [4**Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae**Supergoop!**$15.56**4.3★131 rev](https://www.amazon.com/dp/B09RNBQFL1) [5**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz**Supergoop!**$19.63**4.6★5,630 rev](https://www.amazon.com/dp/B087H8W6Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**96 rev6mo ago](https://www.amazon.com/dp/B0GGVVLGT3) [**Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz**Supergoop!**$21.36**60 rev1y ago](https://www.amazon.com/dp/B0FCMZ2KJM) [**Evereden Kids Mineral Sunscreen SPF 50 Fluid Texture | Water-Resistant Dermatologist-Tested Sensitive Skin | Vitamin E Argan Oil Zinc Oxide UVA/UVB Protection | Fragrance-Free Beach Sunscreen**Evereden**$29.60**84 rev1y ago](https://www.amazon.com/dp/B0F6NKK6F5) [**Supergoop! Unseen Sunscreen Stick - SPF 40 - Clear & Invisible Sun Protection - Broad Spectrum Face Sunscreen - Glides Over Makeup - Natural Finish - For All Skin Types - 0.7 fl oz**Supergoop!**$28.60**337 rev1y ago](https://www.amazon.com/dp/B0DMWVG4G6) [**Tubby Todd Face and Body Mineral Sunscreen Kit for Baby Toddler and Kids - Sunscreen 4 Fl Oz and Sunstick 0.5 Oz Duo Bundle - Fragrance-Free**TUBBY TODD**$57.95**138 rev2y ago](https://www.amazon.com/dp/B0CSZ8F8YF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! PLAY Mineral Lotion - 3.4 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae**Supergoop!**$27.50**4.3★**▲ 77%**](https://www.amazon.com/dp/B09RNCSBS3) [**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**4.0★**▲ 67%**](https://www.amazon.com/dp/B0GGVVLGT3) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz**BLUE LIZARD**$14.97**4.5★**▲ 65%**](https://www.amazon.com/dp/B08Y8KT28V) [**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus**Supergoop!**$21.49**4.6★**▲ 47%**](https://www.amazon.com/dp/B087HBVDYT) [**Supergoop! PLAY Mineral Lotion - 1 fl oz - Broad Spectrum SPF 30 Sunscreen for Face & Body - Lightweight Fast Absorbing + Water-Resistant - With Green Algae**Supergoop!**$15.56**4.3★**▲ 20%**](https://www.amazon.com/dp/B09RNBQFL1)
**~~View all trending →~~**
## **What buyers say about supergoop kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Great smell”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Application**8%
*“Application is easy”*
**Quality-Overall**7%
*“Excellent Product”*
**Suitability Combination Skin**5%
*“Works well and protects our skin for a large portion of the day”*
**Protection**4%
*“offers good sun protection”*
**Allergies**4%
*“doesnt cause skin irritation”*
**Soft Feel**4%
*“Goes on smooth”*
**Moist/Dry**2%
*“Feels moisturizing”*
**Value For Money**2%
*“Well worth the money spent”*
### **What buyers complain about **
**Value For Money**14%
*“It is expensive”*
**Allergies**14%
*“Skin rash”*
**Smell**9%
*“the smell is weird”*
**Size-Overall**6%
*“Extremely small”*
**Oily/Greasy**6%
*“its very greasy”*
**Skin Health**5%
*“which might be a problem if you have sensitive skin”*
**Quality-Overall**2%
*“the disappointing performance”*
**Durability**2%
*“The cap broke shortly after purchase”*
**Functionality-Overall**2%
*“Did not work”*
**Adhesion/Stickiness**2%
*“although I would have put up with it if I could get past the stickiness”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**18%
**Advertised Vs Actual Product**8%
**Smell**6%
**Ingredients-Overall**5%
**Adhesion/Stickiness**5%
**Product Condition**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Oily/Greasy**2%
## **Common questions**
- **Is supergoop kids profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +110.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the supergoop kids niche?**
- 6 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in supergoop kids?**
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.4%.
- **When does demand for supergoop kids peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 11.9× the quietest.
- **What does it cost to enter the supergoop kids niche?**
- Listings span $10.93–$57.95; the average listing price is $25.30 (sweet spot $15–$100). The average incumbent carries 2,224 reviews — the moat a new listing must climb.
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