[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-suntouched-hair-lightener":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":221,"demand":226,"seasonality":247,"brandShare":248,"products":265,"feedback":333,"searchTerms":491,"related":506,"lastUpdated":172},"3b6510e5-8520-45b3-9dae-8e9fe8f2bd95","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":158,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":167,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":184},53485,25905,3.6887,0.2091,0.0861,0.9561,1,4.21,4580,23.98,13.96,35.58,7,2000,0.0087,0,"suntouched hair lightener","suntouched-hair-lightener","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsuntouched-hair-lightener","Hair Sprays","2026-07-14T14:22:11.777263+00:00",5,25,[],270,1500,100,250,35970,47960,59,153,0.035,{"score":186,"verdict":187,"components":188},46,"skip",[189,194,197,201,204,206,208,211,214,217],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",13,0.15,53485.48,{"key":195,"score":196,"weight":192,"raw":155},"growth",51,{"key":198,"score":199,"weight":200,"raw":156},"conversion",81,0.1,{"key":202,"score":203,"weight":192,"raw":157},"competition",4,{"key":205,"score":167,"weight":200,"raw":158},"brandShare",{"key":207,"score":199,"weight":200,"raw":159},"qualityGap",{"key":209,"score":174,"weight":210,"raw":160},"reviewMoat",0.05,{"key":212,"score":213,"weight":200,"raw":166},"returns",96,{"key":215,"score":216,"weight":210,"raw":161},"avgPrice",95,{"key":218,"score":219,"weight":210,"raw":220},"priceRange",91,0.9518963922294172,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":246},[228,231,234,237,240,243],{"week":229,"volume":230},"2026-06-07",804,{"week":232,"volume":233},"2026-06-14",956,{"week":235,"volume":236},"2026-06-21",777,{"week":238,"volume":239},"2026-06-28",997,{"week":241,"volume":242},"2026-07-05",639,{"week":244,"volume":245},"2026-07-12",534,false,null,{"top":249,"otherBrandCount":167,"otherClickShare":167},[250,253,256,259,262],{"brand":251,"clickShare":252},"Suntouched",0.7589,{"brand":254,"clickShare":255},"Sun Bum",0.1603,{"brand":257,"clickShare":258},"Sun In",0.0368,{"brand":260,"clickShare":261},"Hally Hair",0.0223,{"brand":263,"clickShare":264},"Intea",0.0217,[266,276,284,295,305,315,323],{"asin":267,"title":268,"brand":251,"imageUrl":269,"price":270,"rating":203,"reviews":271,"clickShare90":272,"clickShare360":273,"launchDate":274,"amazonUrl":275},"B098TZ59CH","Suntouched Hair Lightener for Dark Hair - Natural Highlights Without Foils or Ammonia - Sun-Activated Gradual Lightening Spray for Brown to Black Hair with Chamomile - 3.38 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21PX3JWAGuL.jpg",35.44,709,0.3981,0.381,"2021-08-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB098TZ59CH",{"asin":277,"title":278,"brand":251,"imageUrl":279,"price":163,"rating":203,"reviews":271,"clickShare90":280,"clickShare360":281,"launchDate":282,"amazonUrl":283},"B098TYYG8H","Suntouched Beach Blonde Hair Lightener - Citrus & Chamomile Highlighting Spray for Vegan Highlights Cruelty Paraben Ammonia & Bleach-Free 3.38 FL Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21rdhVwkcsL.jpg",0.3608,0.292,"2021-07-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB098TYYG8H",{"asin":285,"title":286,"brand":254,"imageUrl":287,"price":288,"rating":289,"reviews":290,"clickShare90":291,"clickShare360":292,"launchDate":293,"amazonUrl":294},"B01N6NTZLK","Sun Bum Hair Lightener Spray - For Blonde to Medium Brown Hair Types - UV Protecting - Enriched with Pineapple and Meyer Lemon - Vegan - 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Ap0ZiVp6L.jpg",16.26,4.4,13911,0.1341,0.1754,"2017-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01N6NTZLK",{"asin":296,"title":297,"brand":257,"imageUrl":298,"price":299,"rating":300,"reviews":301,"clickShare90":258,"clickShare360":302,"launchDate":303,"amazonUrl":304},"B01MT3VGHW","Sun in Hair Lightener Tropical Breeze & Lemon Fresh Combo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HjVIHzTaL.jpg",14.98,4.5,6618,0.0555,"2016-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MT3VGHW",{"asin":306,"title":307,"brand":254,"imageUrl":308,"price":309,"rating":289,"reviews":310,"clickShare90":311,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B082BWX2MM","Sun Bum Lighten and Tone Travel Kit - Blonde Hair Lightener and Tone Enhancer - Enhances Hair Color and Shine while Neutralizing Brassy Tones - UV Protecting - Vegan (4 oz 1.5 fl oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iOyzfbgDL.jpg",18.93,2899,0.0262,0.039,"2020-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB082BWX2MM",{"asin":316,"title":317,"brand":260,"imageUrl":318,"price":162,"rating":203,"reviews":319,"clickShare90":261,"clickShare360":320,"launchDate":321,"amazonUrl":322},"B0CYGKBYSX","Hally Hair Lighten Up - Hair Lightener for Blondes | Gradually Lightens 2-3 Shades | Sun & Heat Activated Highlight Spray | Vegan & Ammonia-Free Hair Lightening - 3.4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xKirS8YxL.jpg",261,0.0196,"2022-12-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYGKBYSX",{"asin":324,"title":325,"brand":263,"imageUrl":326,"price":327,"rating":328,"reviews":329,"clickShare90":264,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B006U111TC","Camomila Intea Blonde Spray Chamomile Hair Lightener with Gentle Color No Ammonia or Parabens 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jON0u5noL.jpg",32.69,4.2,6953,0.0375,"2013-11-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006U111TC",{"love":334,"hate":403,"returnReasons":469},[335,342,348,355,362,369,376,383,390,396],{"topic":336,"percentOfMentions":337,"verbatims":338},"Smell",0.14859999999999998,[339,340,341],"I love that this lighter actually smells good thats why I love it","Love the smell","I like the new fragrance",{"topic":343,"percentOfMentions":344,"verbatims":345},"Suitability Colored Hair",0.1051,[346,346,347],"looks very natural","Great product to lighten your hair",{"topic":349,"percentOfMentions":350,"verbatims":351},"Quality-Overall",0.096,[352,353,354],"Honestly, the product looks good, details the tone very well and lightens super fast, yes I recommend it for virgin hair without dyeing,","Excellent product","I use it regularly — very satisfied with the quality",{"topic":356,"percentOfMentions":357,"verbatims":358},"Ease Of Use",0.0741,[359,360,361],"Easy to use","it is easy on your hair","I love how easy this spray is to use",{"topic":363,"percentOfMentions":364,"verbatims":365},"Advertised Vs Actual Product",0.0707,[366,367,368],"Exactly as advertised","As described and works well","it works",{"topic":370,"percentOfMentions":371,"verbatims":372},"Color",0.0489,[373,374,375],"This has honestly given me a better color than spending over $200 at a salon","Beautiful color even in the winter","very light blonde highlights",{"topic":377,"percentOfMentions":378,"verbatims":379},"Suitability Hot Weather",0.0462,[380,381,382],"Perfect for summer hair refresh","Love it and very good to use in the summer","Gives natural result, perfect for spring and summer",{"topic":384,"percentOfMentions":385,"verbatims":386},"Efficiency",0.0408,[387,388,389],"effective","Works great","This product works",{"topic":391,"percentOfMentions":385,"verbatims":392},"Brightness\u002FShine\u002FGlow",[393,394,395],"Light & Bright","Lightened my hair really well","Lightens your hair well",{"topic":397,"percentOfMentions":398,"verbatims":399},"Soft Feel",0.0353,[400,401,402],"my hair still felt soft","Softly highlights with no harsh","Gentle",[404,411,417,423,429,436,443,450,457,463],{"topic":405,"percentOfMentions":406,"verbatims":407},"Functionality-Overall",0.1315,[408,409,410],"Doesnt work","It just did not work well for my hair","Didnt do anything",{"topic":336,"percentOfMentions":412,"verbatims":413},0.1016,[414,415,416],"Both bottles of product smell very old","Does not smell good","Weird scent",{"topic":343,"percentOfMentions":418,"verbatims":419},0.09609999999999999,[420,421,422],"dont like using dyes","I refuse to get my hair colored","Ive read a few reviews saying that this product made their brunette hair become coppery\u002Fred",{"topic":370,"percentOfMentions":424,"verbatims":425},0.0727,[426,427,428],"more dull\u002Fmousy in color","it made it look really yellow","it became dark brown",{"topic":430,"percentOfMentions":431,"verbatims":432},"Moist\u002FDry",0.06559999999999999,[433,434,435],"Very drying","Drys out hair alot","Leaves hair dry and fried",{"topic":437,"percentOfMentions":438,"verbatims":439},"Hair Related",0.060899999999999996,[440,441,442],"Two weeks later, despite repeated washing and conditioning, my hair was still completely stuck together and impossible to separate","I cried brushing my hair out","Hair damaged",{"topic":444,"percentOfMentions":445,"verbatims":446},"Value For Money",0.0599,[447,448,449],"Waste of money","Not worth the money","This is overpriced",{"topic":451,"percentOfMentions":452,"verbatims":453},"Leak-Proof",0.0521,[454,455,456],"Also bottle leaked in transport","Leaking, old product","leaking inside of wrapping",{"topic":458,"percentOfMentions":210,"verbatims":459},"Damage\u002FBurn Hair",[460,461,462],"it still dried out my hair horribly","Damage the hair","This one destroyed my hair",{"topic":464,"percentOfMentions":465,"verbatims":466},"Suitability Winter Weather",0.0313,[467,468],"in the winter it darkens","my hair got darker during the winter",[470,472,474,476,478,480,481,484,486,488],{"reason":451,"pct":471},0.18230000000000002,{"reason":405,"pct":473},0.1438,{"reason":336,"pct":475},0.1054,{"reason":363,"pct":477},0.0839,{"reason":343,"pct":479},0.0702,{"reason":458,"pct":431},{"reason":482,"pct":483},"Suitability Short Hair",0.0533,{"reason":444,"pct":485},0.0507,{"reason":370,"pct":487},0.0384,{"reason":489,"pct":490},"Suitability Straight Hair",0.0355,[492,496,501],{"term":168,"volume":493,"growthQoq":494,"conversionRate":495},15080,0.2438,0.0843,{"term":497,"volume":498,"growthQoq":499,"conversionRate":500},"suntouched",6855,0.1739,0.0829,{"term":502,"volume":503,"growthQoq":504,"conversionRate":505},"sun touched hair lightener",3970,0.1561,0.0694,[507,514,519,525,530,535],{"title":508,"href":509,"score":510,"verdict":511,"marketSize":512,"growth90":513},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":515,"href":516,"score":510,"verdict":511,"marketSize":517,"growth90":518},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":520,"href":521,"score":510,"verdict":522,"marketSize":523,"growth90":524},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":526,"href":527,"score":510,"verdict":511,"marketSize":528,"growth90":529},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":531,"href":532,"score":510,"verdict":522,"marketSize":533,"growth90":534},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":536,"href":537,"score":538,"verdict":511,"marketSize":539,"growth90":540},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]