---
title: "Search terms — sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen/search-terms"
last_updated: "2026-07-21T07:12:54.118Z"
locale: en
meta:
  description: "sunscreen clears our launch bar: a $40.3M/yr market growing +72.8% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:description": "sunscreen clears our launch bar: a $40.3M/yr market growing +72.8% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:title": "Search terms — sunscreen - Flapen"
---

# **sunscreen**

**Launch it**

A $40.3M/yr market growing +72.8% this quarter with returns at 0.6% — clears our launch bar.

Market size 100Growth 80Conversion 82Competition 90Returns 97Price range 79Avg price 77Brand share 66Review moat 21Quality gap 28

**Market size**

**Incredible****$40.3M**

$40.3M/yr · 28.7M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+72.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$4.64–$55.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.96**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,992.65**

avg incumbent reviews — the moat a new listing must climb