---
title: "sunscreen — $40.3M/yr Amazon United States Niche, Score 77/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen"
last_updated: "2026-07-20T23:22:21.461Z"
locale: en
meta:
description: "sunscreen clears our launch bar: a $40.3M/yr market growing +72.8% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "sunscreen clears our launch bar: a $40.3M/yr market growing +72.8% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "sunscreen — $40.3M/yr Amazon United States Niche, Score 77/100 - Flapen"
---
# **sunscreen**
**Launch it**
A $40.3M/yr market growing +72.8% this quarter with returns at 0.6% — clears our launch bar.
Market size 100Growth 80Conversion 82Competition 90Returns 97Price range 79Avg price 77Brand share 66Review moat 21Quality gap 28
**Market size**
**Incredible****$40.3M**
$40.3M/yr · 28.7M searches
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+72.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$4.64–$55.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,992.65**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sunscreen is a $40.3M/yr Amazon United States market (28.7M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$16.0M–$16.0M**
- units × avg price
- **Launch success**
- **100%**
- 11 of 11 new (360d)
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **123 days**
## **Competition**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**316**
**Top-5 brand share**
**65%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**30%**
- Neutrogena38% - Banana Boat12% - BLUE LIZARD6% - Sun Bum5% - Coppertone4% - Hawaiian Tropic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +72.8% search growth over the last 90 days.
1.5M1.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$807K4%$1.6M6%$2.4M8%$3.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 82 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★39,418 rev](https://www.amazon.com/dp/B005IHT94S) [2**Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50 Water Resistant Oxybenzone Free Sunblock 6oz each Twin Pack**Banana Boat**$12.83**4.8★26,012 rev](https://www.amazon.com/dp/B01MQXX9US) [3**Neutrogena Clear Face Sunscreen Lotion SPF 50 for Acne-Prone Skin Broad Spectrum UVA UVB Protection Oil-Free No-Fragrance No-Oxybenzone Water-Resistant Daily Face Moisturizer 3 fl oz**Neutrogena**$9.68**4.6★9,410 rev](https://www.amazon.com/dp/B08L88LZ4V) [4**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**4.7★9,410 rev](https://www.amazon.com/dp/B076GZX3KL) [5**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★9,291 rev](https://www.amazon.com/dp/B00ANL8QHA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz**Good Molecules**$11.96**374 rev5mo ago](https://www.amazon.com/dp/B0GL9936J6) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**469 rev5mo ago](https://www.amazon.com/dp/B0G7NRGXHM) [**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)**RELIEF SUN**$18.71**721 rev7mo ago](https://www.amazon.com/dp/B0G4Z5G1NT) [**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**1,311 rev7mo ago](https://www.amazon.com/dp/B0FXNHDWM7) [**Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz**Banana Boat**$8.31**509 rev8mo ago](https://www.amazon.com/dp/B0FR57796S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz**Supergoop!**$18.67**4.4★**▲ 139%**](https://www.amazon.com/dp/B0DPNKSQ9C) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★**▲ 107%**](https://www.amazon.com/dp/B0FXH5LHN8) [**Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz**Banana Boat**$8.31**4.7★**▲ 104%**](https://www.amazon.com/dp/B0FR57796S) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**4.6★**▲ 95%**](https://www.amazon.com/dp/B0G7NRGXHM) [**Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz**Good Molecules**$11.96**4.4★**▲ 89%**](https://www.amazon.com/dp/B0GL9936J6)
**~~View all trending →~~**
## **Common questions**
- **Is sunscreen profitable to sell on Amazon United States?**
- The niche generates $40.3M/yr across 82 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +72.8%. Flapen's verdict: Launch it (77/100).
- **How competitive is the sunscreen niche?**
- 29 brands and 316 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 65% of demand.
- **When does demand for sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the sunscreen niche?**
- Listings span $4.64–$55.65; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 10,993 reviews — the moat a new listing must climb.
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