---
title: "Sunscreen Wipes — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-wipes"
last_updated: "2026-08-10T06:12:43.297Z"
locale: en
meta:
description: "Niche score 56/100 · $67K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $67K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Wipes — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen wipes**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 95Conversion 63Competition 35Returns 98Price range 83Avg price 85Brand share 15Review moat 59Quality gap 47
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+122.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$19.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$55.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,144.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$67K**
$67K/yr · 64K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sunscreen wipes is a $67K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen wipes market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#1,268**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- CoreTex42% - Generic26% - KONEUK13% - Banana Boat9% - ECO SOUL4% - Neutrogena2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +122.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-wipes/trend)
## **Top sunscreen wipes search terms**
- **sunscreen wipes**38K/yr+126.9%5.8% conv. - **sunscreen towelettes**7K/yr+181.9%3.1% conv. - **sunscreen wipes spf 50 travel**7K/yr+76.7%8.1% conv. - **sunscreen towelettes spf 50**5K/yr+88.1%3.4% conv. - **sunscreen wipes individually wrapped**4K/yr+141.7%6.1% conv. - **sunblock wipes**3K/yr+101.0%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-wipes/search-terms)
## **Top sunscreen wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection**Generic**$14.04**3.9★18 rev](https://www.amazon.com/dp/B0GP9GMSN1) [2**CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Packets - Pack of 25 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes**CoreTex**$19.86**4.6★134 rev](https://www.amazon.com/dp/B089ZTHW18) [3**CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Packets with Resealable Travel Bag - Pack of 15 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - Water Resistant Up to 80 Minutes**CoreTex**$19.89**4.7★29 rev](https://www.amazon.com/dp/B0DY89QTCQ) [4**CoreTex Sun X 30+ Broad Spectrum Sunscreen Packets & Dry Towels Duo Kit - Pack of 25 Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes**CoreTex**$24.72**4.1★14 rev](https://www.amazon.com/dp/B00BX9SRCA) [5**Eagle Wipes SPF 50 Mineral Moisturizer Wipes Mess-Free Full Body Sun Protection for Golf Sports & Travel Water-Resistant Biodegradable Towelettes.**Generic**$13.83**4.4★62 rev](https://www.amazon.com/dp/B0DB63D1NY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection**Generic**$14.04**18 rev4mo ago](https://www.amazon.com/dp/B0GP9GMSN1) [**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**74 rev5mo ago](https://www.amazon.com/dp/B0GL6H28L8) [**50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack**KONEUK**$18.36**74 rev5mo ago](https://www.amazon.com/dp/B0GL75H8PS) [**100 Pack Mini Sunscreen for Face and Body SPF 50 Travel Size Sunscreen Lightweight and Non-Greasy Bulk Sunscreen for Summer Travel Outdoor Sports and Activities 0.19 OZ/Pack**KONEUK**$29.15**74 rev5mo ago](https://www.amazon.com/dp/B0GL6KXNN7) [**ECO SOUL Plant-Based Sunscreen Wipes SPF 50 PA+++ (30 Count Pack of 1) Broad Spectrum UVA/UVB Sun Protection | pH Balanced & Hydrating | Alcohol-Free Hypoallergenic & Dermatologist Tested**ECO SOUL**$9.73**16 rev5mo ago](https://www.amazon.com/dp/B0GJ5LL6W3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ECO SOUL Plant-Based Sunscreen Wipes SPF 50 PA+++ (30 Count Pack of 1) Broad Spectrum UVA/UVB Sun Protection | pH Balanced & Hydrating | Alcohol-Free Hypoallergenic & Dermatologist Tested**ECO SOUL**$9.73**3.8★**▲ 104%**](https://www.amazon.com/dp/B0GJ5LL6W3) [**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**4.6★**▲ 102%**](https://www.amazon.com/dp/B0GL6H28L8) [**50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack**KONEUK**$18.36**4.6★**▲ 93%**](https://www.amazon.com/dp/B0GL75H8PS) [**Sports Wipes - Moisturizer SPF 50 Biodegradable Waterproof Sun Protection**Generic**$14.04**3.9★**▲ 80%**](https://www.amazon.com/dp/B0GP9GMSN1) [**100 Pack Mini Sunscreen for Face and Body SPF 50 Travel Size Sunscreen Lightweight and Non-Greasy Bulk Sunscreen for Summer Travel Outdoor Sports and Activities 0.19 OZ/Pack**KONEUK**$29.15**4.6★**▲ 75%**](https://www.amazon.com/dp/B0GL6KXNN7)
**~~View all trending →~~**
## **What buyers say about sunscreen wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy to use”*
**Ease Of Application**12%
*“ease of application”*
**Protection**6%
*“Good protection”*
**Quality-Overall**6%
*“Great product and easy to use”*
**Size-Overall**6%
*“Perfect size, convenient”*
**Value For Money**4%
*“good price”*
**Advertised Vs Actual Product**4%
*“Accurate description & travels well”*
**Smell**3%
*“added fragrance”*
**Adhesion/Stickiness**3%
*“sticky”*
**Suitability Combination Skin**3%
*“absorbs into my skin easily”*
### **What buyers complain about **
**Size-Overall**9%
*“They are larger than expected”*
**Ease Of Use**7%
*“Messy to open”*
**Ease Of Cleaning**7%
*“Dirty”*
**Color**6%
*“have no white cast”*
**Allergies**5%
*“For some reason it my skin react with an allergic reaction”*
**Oily/Greasy**5%
*“greasy feeling like some traditional sunscreens”*
**Durability**4%
*“it broke right when I opened it I liked it”*
**Smell**4%
*“Does not smell”*
**Protection**2%
*“Unhoused users sunscreen protection”*
**Adhesion/Stickiness**2%
*“It does get kind of gross like a glue stick after a quite a bit of use though”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**14%
**Adhesion/Stickiness**8%
**Value For Money**7%
**Smell**5%
**Product Condition**4%
**Oily/Greasy**4%
**Language Issues**4%
**Functionality-Overall**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is sunscreen wipes profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +122.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the sunscreen wipes niche?**
- 9 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in sunscreen wipes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Ease Of Cleaning. The return rate is 0.5%.
- **When does demand for sunscreen wipes peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the sunscreen wipes niche?**
- Listings span $7.92–$55.73; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 1,144 reviews — the moat a new listing must climb.
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