---
title: "Search terms — sunscreen stick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-stick/search-terms"
last_updated: "2026-07-21T07:19:32.885Z"
locale: en
meta:
  description: "sunscreen stick clears our launch bar: a $3.7M/yr market growing +125.0% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:description": "sunscreen stick clears our launch bar: a $3.7M/yr market growing +125.0% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:title": "Search terms — sunscreen stick - Flapen"
---

# **sunscreen stick**

**Launch it**

A $3.7M/yr market growing +125.0% this quarter with returns at 0.5% — clears our launch bar.

Market size 96Growth 95Conversion 97Competition 55Returns 98Price range 67Avg price 69Brand share 54Review moat 24Quality gap 30

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.7M**

$3.7M/yr · 1.8M searches

**Growth**

**Incredible****+125.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.32**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.72–$33.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,981.15**

avg incumbent reviews — the moat a new listing must climb