---
title: "sunscreen stick — $3.7M/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-stick"
last_updated: "2026-07-20T20:44:17.866Z"
locale: en
meta:
description: "sunscreen stick clears our launch bar: a $3.7M/yr market growing +125.0% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "sunscreen stick clears our launch bar: a $3.7M/yr market growing +125.0% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "sunscreen stick — $3.7M/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **sunscreen stick**
**Launch it**
A $3.7M/yr market growing +125.0% this quarter with returns at 0.5% — clears our launch bar.
Market size 96Growth 95Conversion 97Competition 55Returns 98Price range 67Avg price 69Brand share 54Review moat 24Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 1.8M searches
**Growth**
**Incredible****+125.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$14.32**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.72–$33.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,981.15**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sunscreen stick is a $3.7M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.9M–$3.6M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **127 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**142**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**20%**
- Neutrogena36% - Abib11% - CeraVe9% - Sun Bum9% - BLUE LIZARD8% - Cetaphil7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +125.0% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-stick/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$148K8%$295K12%$443K16%$591K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz**Neutrogena**$9.24**4.7★12,953 rev](https://www.amazon.com/dp/B00HNSSV0S) [2**Neutrogena Ultra Sheer Stick Sunscreen for Face SPF 60 Invisible Finish Broad Spectrum UVA/UVB Sun Protection - Vitamin C & E Non Greasy Fragrance Free Water Resistant 80 Min Travel Size .47 oz**Neutrogena**$9.19**4.5★39,418 rev](https://www.amazon.com/dp/B0DMC6ZRJZ) [3**CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free**CeraVe**$8.42**4.5★12,459 rev](https://www.amazon.com/dp/B00CICLTAI) [4**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**4.6★3,665 rev](https://www.amazon.com/dp/B0C45CK57M) [5**Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin**Cetaphil**$6.08**4.4★6,629 rev](https://www.amazon.com/dp/B08HJM5ZN4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**323 rev5mo ago](https://www.amazon.com/dp/B0GMWMMMDL) [**Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types**Shiseido**$26.50**242 rev7mo ago](https://www.amazon.com/dp/B0G8LN26Q3) [**Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz**Hawaiian Tropic**$12.59**142 rev8mo ago](https://www.amazon.com/dp/B0FR5DXV9M) [**COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face**COSRX**$15.75**301 rev1y ago](https://www.amazon.com/dp/B0F9NX6DX4) [**ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen**ROUND LAB**$18.66**528 rev1y ago](https://www.amazon.com/dp/B0F2HL5XPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**4.6★**▲ 100%**](https://www.amazon.com/dp/B0GMWMMMDL) [**Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan**Supergoop!**$19.78**4.3★**▲ 61%**](https://www.amazon.com/dp/B0C28TNHZM) [**Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types**Shiseido**$26.50**4.7★**▲ 50%**](https://www.amazon.com/dp/B0G8LN26Q3) [**Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz**Hawaiian Tropic**$12.59**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FR5DXV9M) [**Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz**Neutrogena**$19.00**4.7★**▲ 33%**](https://www.amazon.com/dp/B0CS85RRNK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Application**13%
*“Ease to apply”*
**Ease Of Use**12%
*“Ease of use”*
**Quality-Overall**8%
*“Excellent Product”*
**Suitability Combination Skin**6%
*“Effective for my sensitive skin”*
**Smell**6%
*“not much strong smell”*
**Size-Overall**4%
*“fits easily in my bag”*
**Adhesion/Stickiness**4%
*“Great face stick”*
**Soft Feel**4%
*“feels so soft”*
**Protection**4%
*“Great skin protection”*
**Weight Light**3%
*“This sunscreen feels super lightweight”*
### **What buyers complain about **
**Size-Overall**12%
*“Extremely small”*
**Allergies**9%
*“Irritated My Skin”*
**Value For Money**7%
*“So expensive”*
**Oily/Greasy**6%
*“Really oily”*
**Color**4%
*“yellow all over”*
**Skin Health**3%
*“Im either getting burned or it irritates my skin”*
**Smell**3%
*“NOT FRAGRANCE FREE”*
**Residue**2%
*“leaves a residue”*
**Adhesion/Stickiness**2%
*“it certainly is not sticky”*
**Functionality-Overall**2%
*“does not go on smoothly”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**9%
**Oily/Greasy**5%
**Functionality-Overall**5%
**Smell**4%
**Product Condition**4%
**Ingredients-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is sunscreen stick profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +125.0%. Flapen's verdict: Launch it (73/100).
- **How competitive is the sunscreen stick niche?**
- 16 brands and 142 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in sunscreen stick?**
- Top complaints mined from reviews: Size-Overall, Allergies, Value For Money. The return rate is 0.5%.
- **When does demand for sunscreen stick peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the sunscreen stick niche?**
- Listings span $5.72–$33.83; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 5,981 reviews — the moat a new listing must climb.
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