---
title: "Sunscreen Spray Spf 100 — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-spray-spf-100"
last_updated: "2026-08-09T22:53:13.873Z"
locale: en
meta:
description: "Niche score 50/100 · $178K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $178K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Spray Spf 100 — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen spray spf 100**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 36Growth 99Conversion 93Competition 10Returns 100Price range 54Avg price 54Brand share 0Review moat 23Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+274.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.93–$23.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$178K**
$178K/yr · 124K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,828.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen spray spf 100 is a $178K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen spray spf 100 market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$188K–$250K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Banana Boat52% - Coppertone29% - Neutrogena15% - Panama Jack3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +274.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spray-spf-100/trend)
## **Top sunscreen spray spf 100 search terms**
- **100 spf sunscreen spray**25K/yr+242.4%9.2% conv. - **spf 100 sunscreen spray**25K/yr+222.7%8.1% conv. - **sunscreen spray spf 100**19K/yr+393.9%9.4% conv. - **sunscreen spray 100 spf**7K/yr+211.9%8.2% conv. - **spf 100 spray**7K/yr+320.5%8.8% conv. - **spray sunscreen spf 100**7K/yr+260.4%9.3% conv. - **sunscreen 100 spf spray**6K/yr+401.2%7.3% conv. - **sunscreen spf 100 spray**5K/yr+275.1%8.4% conv. - **sunscreen spray 100**5K/yr+295.6%9.3% conv. - **sunblock spray spf 100**5K/yr+393.8%9.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spray-spf-100/search-terms)
## **Top sunscreen spray spf 100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$53K40%$71K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz**Banana Boat**$10.29**4.8★11,316 rev](https://www.amazon.com/dp/B004CDTCOQ) [2**Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)**Coppertone**$9.03**4.4★5,397 rev](https://www.amazon.com/dp/B074WVS78G) [3**Banana Boat Ultra Defense Clear Sunscreen Spray SPF 100 6oz | Lightweight Sunscreen Banana Boat SPF 100 Water Resistant 6oz**Banana Boat**$11.93**4.8★5,924 rev](https://www.amazon.com/dp/B004CDTDTK) [4**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**4.7★9,410 rev](https://www.amazon.com/dp/B076GZX3KL) [5**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★9,291 rev](https://www.amazon.com/dp/B00ANL8QHA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**1,093 rev8mo ago](https://www.amazon.com/dp/B0FPNZXRGZ) [**Panama Jack Continuous Spray Sunscreen - SPF 100 Broad Spectrum UVA/UVB Protection PABA Paraben Gluten & Cruelty Free Water Resistant (80 Minutes) 5.5 OZ (Pack of 1)**Panama Jack**$16.75**244 rev8y ago](https://www.amazon.com/dp/B07DB7TLBB) [**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**9,410 rev8y ago](https://www.amazon.com/dp/B076GZX3KL) [**Coppertone SPORT KIDS Sunscreen Continuous Spray SPF 100 (5.5 Ounce) (Packaging may vary)**Coppertone**$9.24**1,771 rev8y ago](https://www.amazon.com/dp/B0756NDWBK) [**Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)**Coppertone**$9.03**5,397 rev8y ago](https://www.amazon.com/dp/B074WVS78G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Panama Jack Continuous Spray Sunscreen - SPF 100 Broad Spectrum UVA/UVB Protection PABA Paraben Gluten & Cruelty Free Water Resistant (80 Minutes) 5.5 OZ (Pack of 1)**Panama Jack**$16.75**4.4★**▲ 30%**](https://www.amazon.com/dp/B07DB7TLBB) [**Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz**Banana Boat**$10.29**4.8★**▲ 16%**](https://www.amazon.com/dp/B004CDTCOQ) [**Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)**Coppertone**$9.03**4.4★**— 7%**](https://www.amazon.com/dp/B074WVS78G) [**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**4.7★**— 2%**](https://www.amazon.com/dp/B076GZX3KL) [**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★**— 0%**](https://www.amazon.com/dp/B00ANL8QHA)
**~~View all trending →~~**
## **What buyers say about sunscreen spray spf 100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Consistent product”*
**Value For Money**11%
*“Great value”*
**Protection**9%
*“Protects your face”*
**Ease Of Application**8%
*“Easy to Apply”*
**Smell**7%
*“Has a nice soft scent”*
**Efficiency**6%
*“Effective”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**6%
*“Easy to use”*
**Suitability Combination Skin**4%
*“It really does protect your skin”*
**Weight Light**4%
*“The SPF 100 is lightweight”*
### **What buyers complain about **
**Allergies**9%
*“itchy”*
**Functionality-Overall**8%
*“Doesn't work”*
**Oily/Greasy**6%
*“though it does leave a slightly oily feeling”*
**Adhesion/Stickiness**6%
*“Leaves My Skin Sticky”*
**Value For Money**5%
*“Waste of money”*
**Advertised Vs Actual Product**5%
*“Product not as advertised”*
**Smell**5%
*“However, I find that the fragrance is nauseating”*
**Skin Health**4%
*“Skin cancer, no thanks”*
**Size-Overall**3%
*“they are too small”*
**Thickness**3%
*“it is 0% sheer”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Value For Money**11%
**Size-Overall**8%
**Leak-Proof**6%
**Smell**5%
**Functionality-Overall**5%
**Product Condition**4%
**Water Resistance**4%
**Suitability Combination Skin**3%
**Thickness**3%
## **Common questions**
- **Is sunscreen spray spf 100 profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +274.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sunscreen spray spf 100 niche?**
- 4 brands and 80 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunscreen spray spf 100?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Oily/Greasy. The return rate is 0.1%.
- **When does demand for sunscreen spray spf 100 peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the sunscreen spray spf 100 niche?**
- Listings span $7.93–$23.17; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 7,829 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)