---
title: "Sunscreen Spf 70 — $919K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-70"
last_updated: "2026-08-10T08:33:18.521Z"
locale: en
meta:
description: "Niche score 60/100 · $919K/yr market · 517K searches/yr · $12.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $919K/yr market · 517K searches/yr · $12.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sunscreen Spf 70 — $919K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen spf 70**
**Launch it**
A $919K/yr market growing +108.6% this quarter with returns at 0.4% — clears our launch bar.
Market size 76Growth 94Conversion 97Competition 48Returns 98Price range 49Avg price 53Brand share 0Review moat 22Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+108.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$919K**
$919K/yr · 517K searches
**Avg price**
**Good****$12.32**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.34–$23.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,001.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen spf 70 is a $919K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen spf 70 market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$986K–$1.2M**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**167**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**0%**
- Neutrogena88% - Sun Bum8% - Hawaiian Tropic2% - Coppertone1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +108.6% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-70/trend)
## **Top sunscreen spf 70 search terms**
- **neutrogena ultra sheer sunscreen**61K/yr+164.2%10.2% conv. - **neutrogena ultra sheer sunscreen 70**56K/yr+54.1%16.9% conv. - **neutrogena beach defense**46K/yr+98.2%13.7% conv. - **sunscreen spf 70**40K/yr+120.0%9.5% conv. - **neutrogena sunscreen 70**38K/yr+52.5%14.8% conv. - **spf 70**28K/yr+128.2%8.6% conv. - **neutrogena beach defense 70**31K/yr+81.7%20.0% conv. - **spf 70 sunscreen**26K/yr+133.3%9.7% conv. - **beach defense sunscreen**20K/yr+211.6%17.4% conv. - **ultra sheer sunscreen**18K/yr+120.4%9.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-70/search-terms)
## **Top sunscreen spf 70 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$46K10%$92K15%$138K20%$184K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★39,418 rev](https://www.amazon.com/dp/B005IHT94S) [2**Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz**Neutrogena**$6.34**4.7★23,856 rev](https://www.amazon.com/dp/B00AEN4QZ8) [3**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★9,291 rev](https://www.amazon.com/dp/B00ANL8QHA) [4**Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz**Neutrogena**$23.17**4.7★9,410 rev](https://www.amazon.com/dp/B076GZX3KL) [5**Neutrogena Ultra Sheer Dry-Touch Sunscreen For Face & Body SPF 70 Broad Spectrum UVA/UVB Protection Lightweight Water Resistant & Non-Greasy Travel Size Sunscreen 3 fl. oz (Pack of 3)**Neutrogena**$19.89**4.6★2,007 rev](https://www.amazon.com/dp/B01LTI056K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Sunscreen Lotion Beach Defense SPF 70 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl oz Twin Pack**Neutrogena**$16.28**114 rev5mo ago](https://www.amazon.com/dp/B0FV57CNL9) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**1,093 rev8mo ago](https://www.amazon.com/dp/B0FPNZXRGZ) [**Neutrogena Ultra Sheer Invisible Gel Face Sunscreen SPF 40 Facial Sunscreen & Moisturizer Vitamin E Matte Finish Makeup Primer Travel Size 80 Minutes Water-Resistant 1.7 oz**Neutrogena**$12.60**409 rev8mo ago](https://www.amazon.com/dp/B0FPNSRGWZ) [**Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz**Neutrogena**$12.54**4,295 rev1y ago](https://www.amazon.com/dp/B0DG2QN9XF) [**Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2**Neutrogena**$17.25**1,280 rev3y ago](https://www.amazon.com/dp/B0BXYPLZTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz**Neutrogena**$8.50**4.7★**▲ 92%**](https://www.amazon.com/dp/B01MYQW5SM) [**Neutrogena Ultra Sheer Invisible Gel Face Sunscreen SPF 40 Facial Sunscreen & Moisturizer Vitamin E Matte Finish Makeup Primer Travel Size 80 Minutes Water-Resistant 1.7 oz**Neutrogena**$12.60**4.4★**▲ 41%**](https://www.amazon.com/dp/B0FPNSRGWZ) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**4.7★**▲ 31%**](https://www.amazon.com/dp/B0FPNZXRGZ) [**Neutrogena Beach Defense SPF 30 Sunscreen Spray Broad Spectrum Lightweight & Fast Absorbing Oxybenzone & Octinoxate Free Hawaii Act 104 Compliant Face & Body Sunscreen 8.5 oz**Neutrogena**$10.26**4.8★**▲ 24%**](https://www.amazon.com/dp/B07B65XX81) [**Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz**Neutrogena**$7.93**4.7★**▲ 19%**](https://www.amazon.com/dp/B00ANL8QHA)
**~~View all trending →~~**
## **What buyers say about sunscreen spf 70**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good reliable product with great value”*
**Smell**8%
*“It doesnt smell bad”*
**Suitability Combination Skin**7%
*“is easy on sensitive skin”*
**Protection**7%
*“Excellent protection”*
**Value For Money**6%
*“Great value”*
**Efficiency**5%
*“It functions very well”*
**Weight Light**4%
*“It feels lightweight on the skin”*
**Ease Of Application**4%
*“Applies well”*
**Moist/Dry**3%
*“Quick drying”*
**Soft Feel**3%
*“Glides on smooth”*
### **What buyers complain about **
**Oily/Greasy**10%
*“Super oily”*
**Allergies**9%
*“Skin rash”*
**Color**8%
*“I noticeably got much darker”*
**Smell**5%
*“Smells weird”*
**Skin Health**4%
*“Burns skin and mine arrived broken”*
**Moist/Dry**3%
*“my face became dry”*
**Residue**2%
*“leaves a weird residue”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Sensitivity-Overall**2%
*“Burns”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Leak-Proof**13%
**Size-Overall**12%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Smell**7%
**Product Condition**5%
**Oily/Greasy**4%
**Functionality-Overall**3%
**Ingredients-Overall**3%
**Certifications**2%
## **Common questions**
- **Is sunscreen spf 70 profitable to sell on Amazon United States?**
- The niche generates $919K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +108.6%. Flapen's verdict: Launch it (60/100).
- **How competitive is the sunscreen spf 70 niche?**
- 4 brands and 167 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunscreen spf 70?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Color. The return rate is 0.4%.
- **When does demand for sunscreen spf 70 peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the sunscreen spf 70 niche?**
- Listings span $6.34–$23.17; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 9,002 reviews — the moat a new listing must climb.
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