---
title: "Sunscreen Spf 30 — $873K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-30"
last_updated: "2026-08-10T06:11:37.646Z"
locale: en
meta:
description: "Niche score 64/100 · $873K/yr market · 534K searches/yr · $11.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $873K/yr market · 534K searches/yr · $11.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sunscreen Spf 30 — $873K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen spf 30**
**Launch it**
A $873K/yr market growing +82.5% this quarter with returns at 0.3% — clears our launch bar.
Market size 75Growth 84Conversion 96Competition 60Returns 98Price range 36Avg price 50Brand share 42Review moat 23Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+82.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$873K**
$873K/yr · 534K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$11.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.61–$20.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,372.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sunscreen spf 30 is a $873K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen spf 30 market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$718K–$958K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**175**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**13%**
- Hawaiian Tropic27% - Banana Boat23% - Neutrogena12% - Coppertone9% - Sun Bum9% - Amazon Brand - Solimo7% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.5% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jun, Jul · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-30/trend)
## **Top sunscreen spf 30 search terms**
- **sunscreen spf 30**91K/yr+112.1%10.8% conv. - **spf 30 sunscreen**96K/yr+74.5%9.6% conv. - **spf 30**83K/yr+74.7%8.6% conv. - **suntan lotion spf 30**42K/yr+51.5%13.4% conv. - **sunscreen 30**39K/yr+106.7%16.3% conv. - **sunscreen 30 spf**35K/yr+74.2%14.8% conv. - **30 spf sunscreen**22K/yr+129.1%13.9% conv. - **coppertone sport spf 30**20K/yr+74.9%12.9% conv. - **30 spf**9K/yr+132.2%11.6% conv. - **sun tan lotion spf 30**10K/yr+39.6%11.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-30/search-terms)
## **Top sunscreen spf 30 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$70K12%$105K16%$140K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawaiian Tropic Sheer Touch Lotion Sunscreen Moisturizing Broad-Spectrum Protection SPF 30 Sun Mango 8 Oz**Hawaiian Tropic**$8.40**4.7★12,274 rev](https://www.amazon.com/dp/B0031O5QF6) [2**Banana Boat Sport Ultra SPF 30 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 30 Water Resistant Oxybenzone Free 6oz each Twin Pack**Banana Boat**$12.17**4.8★14,941 rev](https://www.amazon.com/dp/B00B81XR1Y) [3**Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 8Fl Oz | Sport Sunscreen SPF 30 Lotion Sunblock Skin Sun Protection Water Resistant Sun Care 8Fl Oz**Banana Boat**$7.23**4.7★13,647 rev](https://www.amazon.com/dp/B0030ZEGDY) [4**Amazon Basics Sport Sunscreen Lotion SPF 30 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce**Amazon Brand - Solimo**$5.61**4.5★3,384 rev](https://www.amazon.com/dp/B07PJV2Y37) [5**Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack**Hawaiian Tropic**$19.42**4.8★1,601 rev](https://www.amazon.com/dp/B09GX6YFN4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banana Boat Sport Ultra Lotion Sunscreen Broad Spectrum SPF 30 8oz each Twin Pack**Banana Boat**$16.48**13,647 rev8mo ago](https://www.amazon.com/dp/B0FXNKQ6QL) [**Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection SPF 30 Sun Lotion for Women Ultra Sheer Travel Size Sunscreen No White Cast for Melanin Rich Skin - 2 fl oz**BLACK GIRL SUNSCREEN**$9.99**9,040 rev2y ago](https://www.amazon.com/dp/B0CV9R8DTK) [**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces**CeraVe**$13.52**3,730 rev3y ago](https://www.amazon.com/dp/B0BFJVZPDC) [**Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack**Hawaiian Tropic**$19.42**1,601 rev4y ago](https://www.amazon.com/dp/B09GX6YFN4) [**Hawaiian Tropic Everyday Active Lotion Sunscreen SPF 30 8Fl Oz Twin Pack Hawaiian Tropic Sunscreen SPF 30 Sunblock Oxybenzone Free Sunscreen Broad Spectrum Sunscreen Pack 8Fl Oz each**Hawaiian Tropic**$20.36**6,086 rev4y ago](https://www.amazon.com/dp/B09GWFF17X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz**Neutrogena**$8.50**4.7★**▲ 122%**](https://www.amazon.com/dp/B01MYQW5SM) [**Banana Boat Sport Ultra Lotion Sunscreen Broad Spectrum SPF 30 8oz each Twin Pack**Banana Boat**$16.48**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FXNKQ6QL) [**Coppertone Sport Sunscreen Spray SPF 30 Water Resistant Spray Sunscreen for Body 5.5 Oz (Packaging May Vary)**Coppertone**$7.17**4.7★**▲ 43%**](https://www.amazon.com/dp/B000FDRNIY) [**Hawaiian Tropic Everyday Active Clear Spray Sunscreen SPF 30| Hawaiian Tropic Sunscreen Spray SPF 30 Sunblock Oxybenzone Free 6oz each Twin Pack**Hawaiian Tropic**$18.31**4.8★**▲ 31%**](https://www.amazon.com/dp/B09GX256QR) [**Amazon Basics Sport Sunscreen Lotion SPF 30 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce**Amazon Brand - Solimo**$5.61**4.5★**▲ 22%**](https://www.amazon.com/dp/B07PJV2Y37)
**~~View all trending →~~**
## **What buyers say about sunscreen spf 30**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Scent is light”*
**Suitability Combination Skin**11%
*“really helped my skin stay clear”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**6%
*“Worth the price”*
**Moist/Dry**5%
*“great moisturizer”*
**Protection**5%
*“Sun protection”*
**Brightness/Shine/Glow**5%
*“gives a very nice shine”*
**Soft Feel**3%
*“Goes on smooth”*
**Efficiency**3%
*“Works good on my grandkids”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Allergies**9%
*“Causes rash”*
**Color**7%
*“I turned red”*
**Size-Overall**6%
*“the container is a bit smaller than I expected”*
**Smell**5%
*“The scent is overpowering”*
**Value For Money**5%
*“Waste of money”*
**Skin Health**4%
*“Burns my skin”*
**Functionality-Overall**4%
*“The pump didnt work at all”*
**Advertised Vs Actual Product**3%
*“Misleading information”*
**Suitability Oily Skin**2%
*“It can feel a little dewy on oily skin”*
**Quality-Overall**2%
*“The cheapest product Amazon has made”*
### **Top return reasons **
**Size-Overall**18%
**Leak-Proof**14%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Product Condition**8%
**Smell**6%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Oily/Greasy**3%
## **Common questions**
- **Is sunscreen spf 30 profitable to sell on Amazon United States?**
- The niche generates $873K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +82.5%. Flapen's verdict: Launch it (64/100).
- **How competitive is the sunscreen spf 30 niche?**
- 10 brands and 175 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in sunscreen spf 30?**
- Top complaints mined from reviews: Allergies, Color, Size-Overall. The return rate is 0.3%.
- **When does demand for sunscreen spf 30 peak?**
- Demand peaks in Mar–Jun–Jul; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the sunscreen spf 30 niche?**
- Listings span $5.61–$20.36; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 7,373 reviews — the moat a new listing must climb.
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