---
title: "Sunscreen Spf 100 — $835K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-100"
last_updated: "2026-08-10T01:19:15.887Z"
locale: en
meta:
description: "Niche score 62/100 · $835K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $835K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Spf 100 — $835K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen spf 100**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 97Conversion 82Competition 38Returns 98Price range 71Avg price 65Brand share 15Review moat 22Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+173.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$835K**
$835K/yr · 680K searches
**Price range**
**Good****$6.34–$35.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.84**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,940.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen spf 100 is a $835K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen spf 100 market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$830K–$1.1M**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#529**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**134**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**4%**
- Banana Boat29% - Neutrogena26% - Coppertone23% - La Roche-Posay13% - RE:CIPE2% - Hawaiian Tropic2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +173.5% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-100/trend)
## **Top sunscreen spf 100 search terms**
- **spf 100**98K/yr+251.1%7.3% conv. - **100 spf sunscreen**86K/yr+224.0%7.7% conv. - **sunscreen spf 100**81K/yr+202.8%8.0% conv. - **spf 100 sunscreen**82K/yr+133.0%7.3% conv. - **sunscreen 100 spf**52K/yr+161.7%8.3% conv. - **sunblock spf 100**47K/yr+170.3%9.1% conv. - **sun block spf 100**36K/yr+172.2%8.9% conv. - **sun screen 100 spf**46K/yr+73.7%10.4% conv. - **sunscreen 100**25K/yr+205.9%8.5% conv. - **high spf sunscreen**23K/yr+119.8%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-spf-100/search-terms)
## **Top sunscreen spf 100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$42K10%$84K15%$125K20%$167K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**4.7★1,093 rev](https://www.amazon.com/dp/B0FPNZXRGZ) [2**Coppertone SPORT Sunscreen Lotion Broad Spectrum SPF 100 (3 Fluid Ounce) (Packaging may vary)**Coppertone**$9.02**4.6★5,215 rev](https://www.amazon.com/dp/B0173G3AIC) [3**Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz**Banana Boat**$10.29**4.8★11,316 rev](https://www.amazon.com/dp/B004CDTCOQ) [4**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free**La Roche-Posay**$24.87**4.7★13,869 rev](https://www.amazon.com/dp/B07YGVSGMW) [5**Banana Boat Sport Ultra SPF 100 Sunscreen Lotion 4oz | Banana Boat Sunscreen Lotion SPF 100 4oz each Twin Pack**Banana Boat**$20.02**4.6★2,045 rev](https://www.amazon.com/dp/B002Y26RUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPF 100 Face & Body Sunscreen Broad Spectrum Protection with Antioxidants Oil-Free & Non-Greasy Sun Screen Travel Size Sunblock Lightweight Daily Moisturizer for Sun Sensitive Skin 2 Pack AA**LOLAPLUM**$17.01**21 rev3mo ago](https://www.amazon.com/dp/B0GTDXJ98G) [**2 Pack SPF 100+ Sunscreen For Outdoor Sport - Face & Body Lotion Broad Spectrum UVA/UVB PA+++ Water Resistant Soothing Daily Care 2 x 80g (160g Total)**NovaCharm**$15.45**28 rev4mo ago](https://www.amazon.com/dp/B0GQXNC3CH) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**1,093 rev8mo ago](https://www.amazon.com/dp/B0FPNZXRGZ) [**High Protection Sunscreen spf 100 for Face & Body Hydrating 2.12 OZ**Okerker**$9.60**49 rev1y ago](https://www.amazon.com/dp/B0FFGSMLFQ) [**RE:CIPE Infinite UV Shield Sunscreen - Revitalizing & Moisturizing Face Sunscreen with SPF 100 Broad Spectrum - No White Cast Lightweight Dry-Touch Lotion for All Skin Types - Korean Skin Care 1.69 oz**RE:CIPE**$24.12**135 rev1y ago](https://www.amazon.com/dp/B08Q7YQQ26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SPF 100 Face & Body Sunscreen Broad Spectrum Protection with Antioxidants Oil-Free & Non-Greasy Sun Screen Travel Size Sunblock Lightweight Daily Moisturizer for Sun Sensitive Skin 2 Pack AA**LOLAPLUM**$17.01**3.7★**▲ 106%**](https://www.amazon.com/dp/B0GTDXJ98G) [**2 Pack SPF 100+ Sunscreen For Outdoor Sport - Face & Body Lotion Broad Spectrum UVA/UVB PA+++ Water Resistant Soothing Daily Care 2 x 80g (160g Total)**NovaCharm**$15.45**4.6★**▲ 93%**](https://www.amazon.com/dp/B0GQXNC3CH) [**Coppertone SPORT Continuous Sunscreen Spray Broad Spectrum SPF 100 (5.5 Ounce) (Packaging may vary)**Coppertone**$9.03**4.4★**▲ 14%**](https://www.amazon.com/dp/B074WVS78G) [**Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz**Neutrogena**$6.34**4.7★**▲ 13%**](https://www.amazon.com/dp/B00AEN4QZ8) [**Banana Boat Sport Ultra SPF 100 Sunscreen Spray 6oz Sport Sunscreen Spray SPF 100 Banana Boat Sunscreen SPF 100 Spray High SPF Sunscreen Water Resistant Sunscreen 6oz**Banana Boat**$10.29**4.8★**▲ 12%**](https://www.amazon.com/dp/B004CDTCOQ)
**~~View all trending →~~**
## **What buyers say about sunscreen spf 100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Protection**10%
*“Protects your face”*
**Suitability Combination Skin**9%
*“Good for my Skin”*
**Value For Money**7%
*“fair price”*
**Smell**7%
*“Strong Fragrance”*
**Efficiency**5%
*“It works well”*
**Weight Light**4%
*“Lightweight and sheer”*
**Absorbency**3%
*“Easily absorbed”*
**Moist/Dry**3%
*“moisturizing as well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Oily/Greasy**10%
*“Super oily”*
**Allergies**9%
*“Allergic Reaction”*
**Color**7%
*“This makes me pale”*
**Smell**5%
*“Smells weird”*
**Skin Health**4%
*“Very bad for our skin”*
**Residue**3%
*“leaves a weird residue”*
**Value For Money**3%
*“Kinda pricey”*
**Functionality-Overall**3%
*“cannot be used”*
**Quality-Overall**2%
*“AN ABSOLUTELY HORRIBLE PRODUCT”*
**Adhesion/Stickiness**2%
*“This stuff does not come off”*
### **Top return reasons **
**Leak-Proof**14%
**Size-Overall**12%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Product Condition**7%
**Smell**6%
**Oily/Greasy**5%
**Functionality-Overall**3%
**Ingredients-Overall**2%
**Skin Health**2%
## **Common questions**
- **Is sunscreen spf 100 profitable to sell on Amazon United States?**
- The niche generates $835K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +173.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sunscreen spf 100 niche?**
- 9 brands and 134 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in sunscreen spf 100?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Color. The return rate is 0.5%.
- **When does demand for sunscreen spf 100 peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the sunscreen spf 100 niche?**
- Listings span $6.34–$35.95; the average listing price is $13.84 (sweet spot $15–$100). The average incumbent carries 8,941 reviews — the moat a new listing must climb.
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