---
title: "Sunscreen Set — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-set"
last_updated: "2026-08-09T18:59:13.313Z"
locale: en
meta:
description: "Niche score 50/100 · $109K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $109K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Set — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen set**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 26Growth 82Conversion 53Competition 31Returns 97Price range 81Avg price 95Brand share 0Review moat 26Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.67**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+77.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$8.58–$45.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$109K**
$109K/yr · 105K searches
**Review moat**
**Okay****3,860.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunscreen set is a $109K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen set market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$189K–$237K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#368**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Sun Bum49% - Supergoop!46% - Coola3% - Summer Fridays2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +77.5% search growth over the last 90 days.
9K7KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-set/trend)
## **Top sunscreen set search terms**
- **sunscreen set**15K/yr+78.3%1.3% conv. - **sunscreen kit**11K/yr+95.2%1.6% conv. - **supergoop travel size**10K/yr+77.6%4.8% conv. - **sun bum kit**8K/yr+108.4%3.6% conv. - **sunscreen gift set**9K/yr+137.1%1.6% conv. - **sun bum set**8K/yr+63.6%2.4% conv. - **sun bum travel kit**8K/yr+57.0%5.3% conv. - **supergoop sunscreen travel size**7K/yr+73.0%5.4% conv. - **sunscreen travel kit**6K/yr+39.7%1.8% conv. - **sun bum gift set**5K/yr+141.7%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-set/search-terms)
## **Top sunscreen set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$22.69**4.8★756 rev](https://www.amazon.com/dp/B0DMHN59NR) [2**Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic**Supergoop!**$29.33**4.4★44 rev](https://www.amazon.com/dp/B0FKPPW6P6) [3**Sun Bum Hair Care Travel Essentials Kit - Revitalize Your Hair With Revitalizing Shampoo Conditioner and 3-in-1 Leave In Treatment - Includes Aloha Collection Travel Pouch**Sun Bum**$22.43**4.7★358 rev](https://www.amazon.com/dp/B0CNKX74CS) [4**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz**Supergoop!**$19.63**4.6★5,630 rev](https://www.amazon.com/dp/B087H8W6Y2) [5**Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz**Supergoop!**$18.67**4.4★305 rev](https://www.amazon.com/dp/B0DPNKSQ9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sun Bum Mineral Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$28.28**756 rev7mo ago](https://www.amazon.com/dp/B0G4F3YS58) [**Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic**Supergoop!**$29.33**44 rev11mo ago](https://www.amazon.com/dp/B0FKPPW6P6) [**COOLA Organic Sunscreen and Lip Balm SPF 30 Sun Essentials Kit Dermatologist Tested and TSA Approved Vegan and Gluten Free 4 Items Total**Coola**$45.00**94 rev1y ago](https://www.amazon.com/dp/B0F3K1PD2S) [**Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)**Summer Fridays**$34.01**253 rev1y ago](https://www.amazon.com/dp/B0DY1WSW83) [**Supergoop! Destination Glow - Includes 3 Travel-Sized Glowy SPF Favorites: Glowscreen SPF 40 Glow Stick SPF 50 and Glow Oil SPF 50**Supergoop!**$39.50**18 rev1y ago](https://www.amazon.com/dp/B0DV7F9Y23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz**Supergoop!**$18.67**4.4★**▲ 103%**](https://www.amazon.com/dp/B0DPNKSQ9C) [**Sun Bum Mineral Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$28.28**4.8★**▲ 86%**](https://www.amazon.com/dp/B0G4F3YS58) [**Supergoop! PLAY Everyday SPF 30 Lotion 2.4 oz - Broad Spectrum Sunscreen - Water & Sweat Resistant Body & Face Sunscreen - Great for Active Days**Supergoop!**$17.59**4.7★**▲ 52%**](https://www.amazon.com/dp/B087HBBCQM) [**Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)**Summer Fridays**$34.01**4.6★**▲ 41%**](https://www.amazon.com/dp/B0DY1WSW83) [**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 3 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus**Supergoop!**$16.72**4.0★**▲ 32%**](https://www.amazon.com/dp/B087H1M3FM)
**~~View all trending →~~**
## **What buyers say about sunscreen set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“smells like summer”*
**Quality-Overall**12%
*“Excellent product on the go”*
**Soft Feel**6%
*“It is soft”*
**Moist/Dry**6%
*“keeping it moisturized”*
**Size-Overall**6%
*“it can fit all 3 pieces comfortably with a little extra room”*
**Suitability Combination Skin**6%
*“Matches skin tone perfectly”*
**Brightness/Shine/Glow**5%
*“My face is shiny”*
**Value For Money**4%
*“Good value for money”*
**Gifting Purpose**4%
*“Such a good gift idea”*
**Protection**3%
*“Good protection fro sun”*
### **What buyers complain about **
**Value For Money**15%
*“Overpriced”*
**Size-Overall**14%
*“Very small tube”*
**Allergies**6%
*“It also caused an allergic reaction”*
**Moist/Dry**6%
*“So Drying”*
**Smell**5%
*“There's a very slight chemical smell”*
**Durability**4%
*“Didnt last more than once”*
**Adhesion/Stickiness**3%
*“Doesn't stay on”*
**Thickness**2%
*“It doesnt feel thick or sticky on my face”*
**Oily/Greasy**2%
*“the sunscreen was very greasy”*
**Hard Feel**2%
*“Too soft”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Color**10%
**Smell**5%
**Oily/Greasy**3%
**Functionality-Overall**3%
**Brightness/Shine/Glow**3%
**Adhesion/Stickiness**3%
**Product Condition**2%
## **Common questions**
- **Is sunscreen set profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sunscreen set niche?**
- 4 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunscreen set?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.6%.
- **When does demand for sunscreen set peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the sunscreen set niche?**
- Listings span $8.58–$45.00; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 3,860 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)