---
title: "Sunscreen Pump — $781K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-pump"
last_updated: "2026-08-09T22:37:53.174Z"
locale: en
meta:
description: "Niche score 62/100 · $781K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $781K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Pump — $781K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen pump**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 95Conversion 96Competition 24Returns 97Price range 88Avg price 95Brand share 0Review moat 25Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+127.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$28.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.83–$55.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$781K**
$781K/yr · 204K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,422.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen pump is a $781K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen pump market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$706K–$848K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Supergoop!87% - Sun Bum6% - Banana Boat4% - VACATION1% - Aveeno1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +127.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, May, Jul · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-pump/trend)
## **Top sunscreen pump search terms**
- **supergoop play**62K/yr+109.4%12.5% conv. - **play sunscreen**22K/yr+147.7%14.6% conv. - **supergoop play everyday lotion spf 50**14K/yr+318.7%16.3% conv. - **supergoop play sunscreen**16K/yr+50.7%11.8% conv. - **sunscreen pump**12K/yr+193.6%7.7% conv. - **pump sunscreen**9K/yr+182.0%5.6% conv. - **sunscreen pump bottle**8K/yr+152.7%6.1% conv. - **supergoop body sunscreen**11K/yr+87.8%8.5% conv. - **large sunscreen**7K/yr+150.8%2.8% conv. - **super goop play**6K/yr+152.9%15.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-pump/search-terms)
## **Top sunscreen pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78K20%$156K30%$234K40%$313K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★3,763 rev](https://www.amazon.com/dp/B087H5FFGK) [2**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 5.5 fl oz**Supergoop!**$27.87**4.6★5,630 rev](https://www.amazon.com/dp/B087HDXS2T) [3**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 2.4 fl oz**Supergoop!**$19.63**4.6★5,630 rev](https://www.amazon.com/dp/B087H8W6Y2) [4**Supergoop! PLAY Everyday SPF 30 Lotion 5.5 fl oz - Broad Spectrum Sunscreen - Water & Sweat Resistant Body & Face Sunscreen - Great for Active Days**Supergoop!**$28.85**4.7★1,352 rev](https://www.amazon.com/dp/B087H3JHZN) [5**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus**Supergoop!**$21.49**4.6★2,326 rev](https://www.amazon.com/dp/B087HBVDYT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**96 rev6mo ago](https://www.amazon.com/dp/B0GGVVLGT3) [**Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz**Supergoop!**$21.36**60 rev1y ago](https://www.amazon.com/dp/B0FCMZ2KJM) [**Supergoop! PLAY Everyday Face Lotion SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.7 fl oz**Supergoop!**$15.88**63 rev1y ago](https://www.amazon.com/dp/B0FCN167XK) [**Supergoop! PLAY Everyday Lotion SPF 50 Pump Refill Pouch - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$52.82**5,630 rev1y ago](https://www.amazon.com/dp/B0F7HY3N9G) [**Vacation Classic SPF 50 Sunscreen Lotion 20 Fluid Ounces - Invisible No White Cast Water-Resistant Body Sunscreen Dermatologist-Tested Family Size Vegan**VACATION**$42.49**631 rev1y ago](https://www.amazon.com/dp/B0F2B7TG4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**4.0★**▲ 73%**](https://www.amazon.com/dp/B0GGVVLGT3) [**Supergoop! PLAY Everyday Face Lotion SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.7 fl oz**Supergoop!**$15.88**4.7★**▲ 43%**](https://www.amazon.com/dp/B0FCN167XK) [**Supergoop! PLAY Everyday Lotion SPF 50 Pump Refill Pouch - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$52.82**4.6★**▲ 31%**](https://www.amazon.com/dp/B0F7HY3N9G) [**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Sunny Citrus**Supergoop!**$21.49**4.6★**▲ 17%**](https://www.amazon.com/dp/B087HBVDYT) [**Supergoop! PLAY Mineral Stick SPF 50 0.67 oz - On-the-Go Broad Spectrum Face Sunscreen - Water Resistant - Vegan**Supergoop!**$19.78**4.3★**▲ 16%**](https://www.amazon.com/dp/B0C28TNHZM)
**~~View all trending →~~**
## **What buyers say about sunscreen pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“all are fragrance free”*
**Quality-Overall**10%
*“The nozzle is good quality”*
**Suitability Combination Skin**6%
*“gives a cute glow to your skin”*
**Soft Feel**5%
*“Goes on smooth”*
**Moist/Dry**5%
*“Very moisturizing”*
**Ease Of Application**5%
*“The spray application is easy and convenient, especially when reapplying throughout the day”*
**Ease Of Use**4%
*“Easy to use”*
**Protection**4%
*“Great Protection”*
**Value For Money**3%
*“worth it”*
**Absorbency**3%
*“absorbs into the skin”*
### **What buyers complain about **
**Value For Money**13%
*“Price too high”*
**Smell**13%
*“Not fragrance-free”*
**Allergies**8%
*“Common cause of allergic reactions”*
**Size-Overall**6%
*“Bigger than expected”*
**Oily/Greasy**4%
*“Oily”*
**Motor Power**4%
*“Defective pump”*
**Leak-Proof**4%
*“oil was leaking”*
**Adhesion/Stickiness**3%
*“Ok. Feels sticky.”*
**Skin Health**2%
*“Burns eyes like crazy”*
**Advertised Vs Actual Product**2%
*“Did not work as described :”*
### **Top return reasons **
**Size-Overall**21%
**Leak-Proof**17%
**Motor Power**12%
**Value For Money**10%
**Smell**10%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**3%
**Product Condition**2%
**Oily/Greasy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sunscreen pump profitable to sell on Amazon United States?**
- The niche generates $781K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +127.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sunscreen pump niche?**
- 5 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunscreen pump?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.7%.
- **When does demand for sunscreen pump peak?**
- Demand peaks in Feb–Mar–May–Jul; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the sunscreen pump niche?**
- Listings span $10.83–$55.65; the average listing price is $28.25 (sweet spot $15–$100). The average incumbent carries 4,422 reviews — the moat a new listing must climb.
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