---
title: "Sunscreen Packets — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-packets"
last_updated: "2026-08-09T18:59:29.567Z"
locale: en
meta:
description: "Niche score 70/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Packets — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen packets**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 86Conversion 83Competition 71Returns 96Price range 87Avg price 95Brand share 58Review moat 67Quality gap 48
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$81.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+88.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****818.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, sunscreen packets is a $152K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen packets market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$191K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#684**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 90%
**Open market**
**23%**
- Banana Boat28% - KONEUK17% - CoreTex10% - ZARICS8% - Okerker8% - HOMESPHERE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +88.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-packets/trend)
## **Top sunscreen packets search terms**
- **sunscreen packets**37K/yr+80.1%7.8% conv. - **individual sunscreen packets**11K/yr+101.9%7.5% conv. - **sunscreen packets bulk**7K/yr+105.8%5.2% conv. - **sunscreen samples**7K/yr+71.2%2.3% conv. - **sunscreen individual packets**5K/yr+111.6%8.2% conv. - **single use sunscreen packets**3K/yr+108.7%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-packets/search-terms)
## **Top sunscreen packets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banana Boat Sport Sunscreen SPF 30 Protection Lotion Travel Packets 0.4 Fl Oz (Pack of 12)**Banana Boat**$7.92**4.8★3,446 rev](https://www.amazon.com/dp/B008EK7OFC) [2**Sunscreen Lotion SPF30 Protection and PABA Free Mini Sunscreen Bulk Individual Sunscreen Packets (Pack of 100) Travel Size Sun Screen for Outdoors Bundled with reclosable Homesphere bag (100)**HOMESPHERE**$31.24**4.5★50 rev](https://www.amazon.com/dp/B0D1ZJQKM8) [3**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**4.6★74 rev](https://www.amazon.com/dp/B0GL6H28L8) [4**Safetec Sunscreen Lotion 100 Packets SPF30+ and PABA-free**Safetec**$22.58**4.5★1,106 rev](https://www.amazon.com/dp/B00EDU8JG0) [5**Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 1Fl Oz Travel Size Oxybenzone Free Sunblock Lotion**Banana Boat**$33.14**4.7★13,647 rev](https://www.amazon.com/dp/B002ZNJYRA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50PCS Mini Sunscreen Bulk Travel Size Sunscreen SPF 50+ Sunscreen Packets Bulk Mini Sunscreen for Face & Body Lightweight Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$8.98**11 rev2mo ago](https://www.amazon.com/dp/B0GXW3WW14) [**50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl**Phanund**$8.66**65 rev3mo ago](https://www.amazon.com/dp/B0GVF7J65Q) [**Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$9.52**52 rev3mo ago](https://www.amazon.com/dp/B0GQM3FBJT) [**30 Pcs Mini Sunscreen SPF 50+ Travel Size Sunscreen Packets for Face & Body Mini Sunscreen Bulk for Party Favor Lightweight & Non-Greasy Water-Resistant Summer Party Gifts for Women Girls**Phanund**$9.21**41 rev4mo ago](https://www.amazon.com/dp/B0GQMN7PDQ) [**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**74 rev5mo ago](https://www.amazon.com/dp/B0GL6H28L8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl**Phanund**$8.66**4.0★**▲ 121%**](https://www.amazon.com/dp/B0GVF7J65Q) [**50PCS Mini Sunscreen Bulk Travel Size Sunscreen SPF 50+ Sunscreen Packets Bulk Mini Sunscreen for Face & Body Lightweight Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$8.98**2.6★**▲ 120%**](https://www.amazon.com/dp/B0GXW3WW14) [**30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack**KONEUK**$9.76**4.6★**▲ 111%**](https://www.amazon.com/dp/B0GL6H28L8) [**100 Pack Mini Sunscreen for Face and Body SPF 50 Travel Size Sunscreen Lightweight and Non-Greasy Bulk Sunscreen for Summer Travel Outdoor Sports and Activities 0.19 OZ/Pack**KONEUK**$29.15**4.6★**▲ 105%**](https://www.amazon.com/dp/B0GL6KXNN7) [**Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$9.52**4.4★**▲ 100%**](https://www.amazon.com/dp/B0GQM3FBJT)
**~~View all trending →~~**
## **What buyers say about sunscreen packets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Convenient and Perfect for On-the-Go”*
**Size-Overall**9%
*“They fit perfectly in my bag”*
**Protection**5%
*“Sun protection on the go”*
**Suitability Combination Skin**5%
*“It layers well with other skincare”*
**Value For Money**5%
*“Great price”*
**Smell**5%
*“have a very mild scent”*
**Weight Light**5%
*“Its truly lightweight”*
**Ease Of Application**4%
*“Easy to apply”*
**Absorbency**4%
*“absorbs well”*
**Quality-Overall**4%
*“Quality product, convenient and fresh”*
### **What buyers complain about **
**Size-Overall**20%
*“The box is tiny”*
**Ease Of Use**4%
*“hard to open plastic case”*
**Value For Money**4%
*“they are a bit expensive”*
**Advertised Vs Actual Product**3%
*“Product pictures do NOT match the item”*
**Thickness**3%
*“This has a thick”*
**Allergies**3%
*“irritating”*
**Ease Of Cleaning**3%
*“Yucky mess”*
**Suitability Dry Skin**2%
*“because the suncreen is a bit hard to work into my skin”*
**Quality-Overall**2%
*“Not a good item”*
**Residue**2%
*“not sure why the reviews of leaving a white residue”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**19%
**Language Issues**8%
**Value For Money**6%
**Quality-Overall**2%
**Defective Material/Parts**1%
**Ingredients-Overall**1%
**Functionality-Overall**1%
**Leak-Proof**1%
**Color**1%
## **Common questions**
- **Is sunscreen packets profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 30 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +88.3%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the sunscreen packets niche?**
- 16 brands and 54 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in sunscreen packets?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.8%.
- **When does demand for sunscreen packets peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the sunscreen packets niche?**
- Listings span $7.92–$81.32; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.
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