---
title: "Sunscreen Oil — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-oil"
last_updated: "2026-08-10T02:43:28.573Z"
locale: en
meta:
description: "Niche score 64/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Oil — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen oil**
**Worth a look**
Shows demand growing +151.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 96Conversion 57Competition 44Returns 96Price range 75Avg price 95Brand share 32Review moat 55Quality gap 68
**Growth**
**Incredible****+151.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.12–$38.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,287.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$238K**
$238K/yr · 209K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen oil is a $238K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$233K–$292K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**10%**
- Supergoop!27% - VACATION26% - Saltair20% - BEFIVECOK10% - Kopari4% - QIUFSSE4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +151.6% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-oil/trend)
## **Top sunscreen oil search terms**
- **sunscreen oil**53K/yr+140.2%3.4% conv. - **spf body oil**21K/yr+187.1%1.8% conv. - **spf oil**19K/yr+128.2%2.7% conv. - **supergoop glow oil**15K/yr+82.1%7.0% conv. - **vacation chardonnay oil spf 30**10K/yr+184.7%8.3% conv. - **vacation oil**9K/yr+136.4%6.6% conv. - **vacation tanning oil**8K/yr+159.3%3.6% conv. - **oil sunscreen**9K/yr+129.7%2.8% conv. - **sunscreen body oil**8K/yr+151.2%2.8% conv. - **saltair sunscreen body oil**7K/yr+253.7%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-oil/search-terms)
## **Top sunscreen oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$19K12%$29K16%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Saltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Pink Beach Scent 4floz Vacation Essential**Saltair**$25.46**4.1★418 rev](https://www.amazon.com/dp/B0DBXLH26N) [2**Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$17.33**4.2★564 rev](https://www.amazon.com/dp/B0CKGCLXLQ) [3**Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$38.24**4.2★564 rev](https://www.amazon.com/dp/B0CKGG9235) [4**Vacation Chardonnay Oil SPF 30 Sunscreen Oil and Air Freshener Bundle 3.4 Fluid Ounces - Hydrating Lightweight Reef Safe Transparent on All Skin Tones Tanning Glow Vegan**VACATION**$22.04**4.4★643 rev](https://www.amazon.com/dp/B0BSV61TSW) [5**Body Glow Oil Broad Spectrum SPF 50 Glitter Shimmer Sunscreen Body Oil Lotion with Sequin Mica Lightweight Non-Sticky Moisturizer with Coconut Skin Illuminator Glowing Results (01# Golden Amber)**BEFIVECOK**$9.88**4.5★257 rev](https://www.amazon.com/dp/B0F99DT3LM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Salt Water Vanilla Scent 4floz Vacation Essential**Saltair**$25.97**418 rev7mo ago](https://www.amazon.com/dp/B0G638JDRX) [**Vacation Coconut Oil SPF 15 Sunscreen Oil Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Body Sunscreen Lightweight Reef Safe Transparent on All Skin Tones Non-Greasy**VACATION**$19.65**69 rev7mo ago](https://www.amazon.com/dp/B0G5LSRX88) [**Vacation Mini Chardonnay Oil SPF 30 Sunscreen Oil 1 Fluid Ounce Pack of 6 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size**VACATION**$32.29**643 rev7mo ago](https://www.amazon.com/dp/B0G4T2NGCW) [**Vacation Chardonnay Oil SPF 30 Sunscreen Oil 3.4 Fluid Ounces Pack of 2 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size**VACATION**$34.23**643 rev8mo ago](https://www.amazon.com/dp/B0FXZ6T387) [**COOLA Firming Body Oil Mist SPF 30 Organic Lightweight Hydrating Sunscreen Mist with Bakuchiol Vitamins C D E Sea Buckthorn & Moringa Oils Firms & Smooths Skin 3.4 Oz**COOLA**$38.48**40 rev11mo ago](https://www.amazon.com/dp/B0FLZXBM9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saltair SPF Body Oil - Broad Spectrum SPF 50 PA++++ Sunscreen. Lightweight Dry Oil with Sun Protection and Moisturizing Kukui & Mongongo Extracts. Salt Water Vanilla Scent 4floz Vacation Essential**Saltair**$25.97**4.1★**▲ 70%**](https://www.amazon.com/dp/B0G638JDRX) [**Kopari Golden Sunglaze Sheer Body Mist Sunscreen SPF 50 Infused with Shimmering Body Oil Hydrating Mist Hydrates Brightens Gives Skin a Glowy Finish Lightweight Fast-Absorbing.**Kopari**$32.17**4.0★**▲ 49%**](https://www.amazon.com/dp/B0DNSWJLTQ) [**Body Glow Oil Broad Spectrum SPF 50 Glitter Shimmer Sunscreen Body Oil Lotion with Sequin Mica Lightweight Non-Sticky Moisturizer with Coconut Skin Illuminator Glowing Results (01# Golden Amber)**BEFIVECOK**$9.88**4.5★**▲ 39%**](https://www.amazon.com/dp/B0F99DT3LM) [**Vacation Coconut Oil SPF 15 Sunscreen Oil Spray and Air Freshener Bundle 5 Fluid Ounces - Hydrating Body Sunscreen Lightweight Reef Safe Transparent on All Skin Tones Non-Greasy**VACATION**$19.65**4.5★**▲ 30%**](https://www.amazon.com/dp/B0G5LSRX88) [**Vacation Chardonnay Oil SPF 30 Sunscreen Oil 3.4 Fluid Ounces Pack of 2 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size**VACATION**$34.23**4.4★**▲ 29%**](https://www.amazon.com/dp/B0FXZ6T387)
**~~View all trending →~~**
## **What buyers say about sunscreen oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“No horrible smell”*
**Brightness/Shine/Glow**13%
*“Perfect shimmer”*
**Suitability Combination Skin**6%
*“It's a nice, light texture and adds a nice glow to the skin”*
**Quality-Overall**5%
*“Really good product as am not fond of white sunscreen lotions or spray on products”*
**Moist/Dry**5%
*“it so moisturizing”*
**Protection**3%
*“good protection”*
**Soft Feel**3%
*“my skin feels soft”*
**Suitability Oily Skin**3%
*“The oil goes right into your skin”*
**Value For Money**2%
*“Absolutely worth it”*
**Color**2%
*“Pretty color”*
### **What buyers complain about **
**Smell**12%
*“It also just doesnt smell that great”*
**Value For Money**8%
*“Expensive”*
**Oily/Greasy**7%
*“which ends up feeling a bit greasy on the skin”*
**Leak-Proof**4%
*“Leaked all over the box”*
**Allergies**4%
*“Allergic reaction”*
**Durability**4%
*“the pump broke almost immediately”*
**Brightness/Shine/Glow**3%
*“No glitter”*
**Functionality-Overall**3%
*“Pump doesn't work”*
**Color**3%
*“Not very much color”*
**Advertised Vs Actual Product**3%
*“I believe the label is misleading”*
### **Top return reasons **
**Smell**18%
**Leak-Proof**16%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Oily/Greasy**6%
**Size-Overall**6%
**Motor Power**5%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Product Condition**4%
## **Common questions**
- **Is sunscreen oil profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +151.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the sunscreen oil niche?**
- 11 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sunscreen oil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.9%.
- **When does demand for sunscreen oil peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the sunscreen oil niche?**
- Listings span $7.12–$38.48; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.
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